Publications

January 2014
Case

Social Strategy at Cisco Systems

By: Mikolaj Jan Piskorski, Daniel Malter and Aaron Smith

In April 2013, Jeanne Beliveau-Dunn, vice president and general manager for Learning@Cisco Systems, was planning the future of the Cisco Learning Network, an online platform hosted at Cisco.com. Since its launch in 2008, the Cisco Learning Network provided content to... View Details

Keywords: Networks; Digital Platforms; Internet and the Web; Competency and Skills; Learning; Web Services Industry

22 Nov 2010
Research & Ideas

Seven Strategy Questions: A Simple Approach for Better Execution

Nordstrom and Apple illustrate some unorthodox performance measurement choices that provide the pathway to superior results. 4. What Strategic Boundaries Have You Set? Every strategy brings with it the risk... View Details

Keywords: by Robert Simons

09 Jan 2020
Book

Rethinking Business Strategy in the Age of AI

a promising set of innovative technologies; it was becoming the core of the firm. Reprinted by permission of Harvard Business Review Press. Excerpted from Competing in the Age of AI: Strategy and Leadership... View Details

Keywords: by Dina Gerdeman

2015
Chapter

What Is Regional Strategy? Lessons from Business Strategy

By: Christian H.M. Ketels

Regional policy, especially in Europe, makes increasing reference to the notion of strategy, a conceptual tool developed in the area of business studies. This chapter reviews some key aspects of strategy as defined by the so-called "positioning school" and discusses... View Details

Keywords: Competitiveness; Regional Policy; Strategic Planning; Globalized Economies and Regions; Competition; Policy

February 2001
Case

Sun Microsystems, Inc.: Solaris Strategy

In the late 1990s, Sun Microsystems' Solaris has emerged as the dominant UNIX-based alternative to Microsoft for server operating systems. At the same time, the open source operating system Linux has appeared unexpectedly, and it is generating significant excitement... View Details

Keywords: Digital Platforms; Competition; Open Source Distribution; Standards

February 2007 (Revised February 2009)
Case

A Differentiation Strategy at ASDA

By: David E. Bell and Nitin Sanghavi

The Wal-Mart CEO has challenged his company to do more to help mankind. The British subsidiary, ASDA, is reviewing its activities in the environment/social arena. View Details

Keywords: Business Subsidiaries; Trends; Values and Beliefs; Leadership Style; Growth and Development Strategy; Corporate Social Responsibility and Impact; Food and Beverage Industry; Retail Industry

2023
Working Paper

Beefing IT Up for Your Investor? Open Sourcing and Startup Funding: Evidence from GitHub

By: Annamaria Conti, Christian Peukert and Maria Roche

We study the participation of nascent firms in open source communities and its implications for attracting funding. To do so, we link data on 160,065 U.S. startups from Crunchbase to their activities on the open source development platform GitHub. In a matched sample... View Details

Keywords: Startups; Technology Strategy; GitHub; Machine Learning; Business Startups; Venture Capital; Information Technology; Strategy

Read Now

October 1995
Case

Otis Elevator Company (B): China Strategy

By: Michael Y. Yoshino and Thomas W. Malnight

Examines the conflict Otis faces with its joint venture partner as it seeks to expand into Southern China. View Details

Keywords: Management; Conflict and Resolution; Joint Ventures; Expansion; Growth and Development Strategy; Business Strategy; Globalization; Construction Industry; Manufacturing Industry; China

11 Apr 2011
Lessons from the Classroom

Teaching a ‘Lean Startup’ Strategy

A dozen years ago, it seemed like all it took to launch a successful technology company was a vague idea, a PowerPoint presentation, a trade-show booth with a sexy spokesmodel, and a URL. Then the dot-com... View Details

Keywords: by Carmen Nobel; Technology; Computer

October 2001 (Revised April 2002)
Case

America Online, Inc.: Disclosure Strategy

By: Amy P. Hutton and David Lane

Since going public, AOL had disclosed on a quarterly basis supplemental metrics meant to give analysts and investors a way of tracking growth in its subscriber base and the value created through its marketing efforts. These metrics gave management's conversations with... View Details

Keywords: Business Model; Internet and the Web; Change Management; Internet and the Web; Corporate Disclosure; Media; Digital Marketing; Information Technology Industry; Media and Broadcasting Industry

September 2012 (Revised January 2013)
Case

J.C. Penney's 'Fair and Square' Pricing Strategy

By: Elie Ofek and Jill Avery

As a he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February,... View Details

Keywords: Change Management; Consumer Behavior; Management Teams; Business Model; Marketing Strategy; Price; Brands and Branding; Decision Making; Retail Industry; United States

24 Oct 2005
Research & Ideas

Building an IT Governance Committee

help the committee avoid dwelling on the difficulties of the work and emphasize instead the opportunities. The focus should be on the big picture: Conversations about IT strategy are hard and can be... View Details

Keywords: by Richard Nolan & Warren McFarlan

August 2020
Case

Ready for Take-Off at Jet It

By: Gary P. Pisano, Hise Gibson and Nicole Gilmore

This case examines the business model and growth of a start-up company in the private aviation industry. In June 2020, amidst the COVID crisis, the company's co-founder and CEO must make a decision regarding an order of new jets that will significantly expand the... View Details

Keywords: Capacity Planning; Business Startups; Business Model; Growth and Development Strategy; Air Transportation Industry

Teaching Interest

MBA Required Curriculum-- Strategy Course

By: Ramon Casadesus-Masanell

The objective of this course is to help students develop the skills for formulating strategy. It provides an understanding of:

A firm's operative environment and how to sustain competitive advantage.
How to generate superior value for customers... View Details

Keywords: Strategy; Competitive Strategy; Competitive Advantage

23 Nov 1999
Research & Ideas

What’s Your Strategy for Managing Knowledge?

collectively arrive at deeper insights by going back and forth on problems they need to solve. Marcia Blenko, for example, a partner in Bain's London office, had to consider a difficult strategy problem for a large British financial... View Details

Keywords: by Morten T. Hansen, Nitin Nohria & Thomas Tierney; Consulting

21 Jun 2010
Research & Ideas

Strategy and Execution for Emerging Markets

mature markets. It could help managers audit any given emerging market and its different institutional voids. Managers can then tailor-make their strategy to a particular... View Details

Keywords: by Martha Lagace

July–August 2016
Article

Stick to the Strategy or Make the Sale?: A Manufacturer of High-tech Streetlights Considers an Exception to Its New Subscription Model

By: Mitchell Weiss

A manufacturer of high-tech streetlights considers an exception to its new subscription model. A fictionalized case study based on the HBS Case 816-005, "Bigbelly," by Mitchell Weiss and Christine Snively. This case is an example of public entrepreneurship. View Details

Keywords: Public Entrepreneurship; Smart Cities; Anything As A Service; Xaas; Bigbelly; Entrepreneurship

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March 2021
Technical Note

Competitive Strategy in International Construction

By: John D. Macomber and Emrah Ergelen

Construction of buildings and infrastructure is one of the largest industries in the world in terms of volume. It is also one of the most physically risky, financially uncertain, and politically impacted. The industry is highly fragmented since there are few economies... View Details

Keywords: Construction; Infrastructure; Strategy; Marketing Strategy; Competitive Strategy; Strategic Planning; Global Range; Construction Industry