Publications

October 2002
Teaching Note

Strategy in Emerging Markets (TN)

By: Tarun Khanna

Provides an overview of several cases on multinational and local companies (including business groups) operating in settings in Asia, Africa, Latin America, and worldwide. Also provides a conceptual framework for thinking about these cases and links to related academic... View Details

Keywords: Framework; Global Range; Local Range; Globalized Firms and Management; Body of Literature; Emerging Markets; Africa; Asia; Latin America

05 Jun 2012
First Look

First Look: June 5

abstract is unavailable at this time. Publisher's Link: http://viewer.zmags.com/publication/f0a1b93d#/f0a1b93d/12 Working PapersLocation Choices under Strategic Interactions Author:Juan Alcacer Abstract The literature on location choices has mostly emphasized the... View Details

Keywords: Sean Silverthorne

September 20, 2004
Comment

How Consumers Value Global Brands

By: Douglas Holt, John A. Quelch and Earl L. Taylor

In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we conducted a qualitative study in forty-one countries to... View Details

Keywords: Global Brands; Brand Value; Multi-national Brands; Social Responsibility; Global Range; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Social Marketing; Corporate Social Responsibility and Impact

January 1995 (Revised October 1995)
Case

Citibank: Global Customer Management

By: Michael Y. Yoshino and Thomas W. Malnight

Describes Citibank's worldwide operations, which include activities in developing and developed markets. The bank's structure also varies across markets and regions, varying from autonomous national affiliates to an industry/product-based structure in its domestic U.S.... View Details

Keywords: Customer Focus and Relationships; Global Range; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; SWOT Analysis; Emerging Markets; Banking Industry; United States

09 Jun 2009
First Look

First Look: June 9

and professional activities of academic biomedical scientists. In qualitative and quantitative analyses, we show that scientists match to their postdoctoral mentors based on two dominant factors, geography and scientific focus. They then... View Details

Keywords: Martha Lagace

16 Mar 2010
First Look

First Look: March 16

Geography is also significantly related to outcomes. Venture capital firms based in locales that are venture capital centers outperform, regardless of the stage of the investment. This outperformance arises... View Details

Keywords: Martha Lagace

23 Aug 2016
First Look

August 23, 2016

and the established literatures on resource allocation and incumbent spin-outs. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51520 Location Fundamentals, Agglomeration Economies, and the Geography of Multinational... View Details

Keywords: Sean Silverthorne

2009
Article

Acting Globally but Thinking Locally? The Enduring Influence of Local Communities on Organizations

By: Christopher Marquis and Julie Battilana

We develop an institutionally oriented theory of how and why local communities continue to matter for organizations in a global age. Since globalization has taken center stage in both practitioner and academic circles, research has shifted away from understanding... View Details

Keywords: Globalized Firms and Management; Business and Community Relations; Local Range; Civil Society or Community; Power and Influence

Find at Harvard

2012
Book

Banks as Multinationals

By: G. Jones

This is a revised edition of a comparative, international study which looks at the history of multinational banks. Researchers from the United States, Japan, Europe, and Australia survey the evolution of multinational banks over time and suggest a conceptual framework... View Details

Keywords: Business History; Multinational Firms and Management; Banks and Banking; Business Strategy; Geographic Location; Trends; Theory

August 2007 (Revised October 2022)
Case

Ken Durham and Unilever as a 'Multi-Local Multinational'

By: Geoffrey Jones and Stephanie Decker

Explores the opportunities and threats to Unilever's global business in 1978 based on the commercial and political challenges faced by three of its subsidiaries, Lever Brothers in the United States, Hindustan Lever in India, and United Africa Company in West Africa.... View Details

Keywords: Business Divisions; Local Range; Global Strategy; Multinational Firms and Management; Management Style; Competitive Strategy; Africa; India; United States

22 Aug 2017
First Look

First Look at New Research and Ideas, August 23

forthcoming Handbook of Structural Transformation Location Fundamentals, Agglomeration Economies, and the Geography of Multinational Firms By: Alfaro, Laura, and Maggie Xiaoyang Chen Abstract—Multinationals... View Details

Keywords: Sean Silverthorne

August 29, 2017
Article

How to Successfully Work Across Countries, Languages, and Cultures

By: Tsedal Neeley

According to a recent McKinsey Global Institute report, the number of people in the global labor force will reach 3.5 billion by 2030. Among the enormous changes this will demand are new skills, attitudes, and behaviors. A five-year study of the global workforce at... View Details

Keywords: Global Range; Globalized Firms and Management; Employees; Competency and Skills; Success

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June 1999 (Revised October 1999)
Case

Eli Lilly, 1998 (B): Emerging Global Organization

By: Michael Y. Yoshino and Thomas W. Malnight

Examines major issues faced by Eli Lilly as it evaluates the appropriateness of a focused matrix organization with extensive use of cross-functional teams. View Details

Keywords: Business Model; Geography; Globalized Firms and Management; Growth and Development; Knowledge; Management Teams; Product; Organizations; Pharmaceutical Industry

2010
Working Paper

Surviving the Global Financial Crisis: Foreign Direct Investment and Establishment Performance

By: Laura Alfaro and Maggie Chen

We examine in this paper the differential response of establishments to the global financial crisis, with particular emphasis on the role of foreign direct investment (FDI) in determining micro economic performance. Using a new worldwide dataset that reports the... View Details

Keywords: Financial Crisis; International Finance; Foreign Direct Investment; Local Range; Multinational Firms and Management; Production; Performance Evaluation; Networks

July 2024
Case

Freelancer, Ltd.

By: Christopher Stanton, Karim R. Lakhani, Jin Hyun Paik and Nina Cohodes

Over the course of the 2010s, the rapid advancement of mobile technologies and the rise of online freelancing platforms seemed to portend a radical transformation of labor markets into on-demand, flexible talent pools. Even though several Fortune 500... View Details

Keywords: Freelancers; Labor Markets; Internet and the Web; Digital Platforms; Corporate Entrepreneurship; Human Capital; Change Management; Globalized Firms and Management; Employment; Global Range; Employment Industry