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All HBS Web
(1,922)
- People (6)
- News (427)
- Research (1,024)
- Events (3)
- Multimedia (6)
- Faculty Publications (323)
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- 27 Feb 2024
- Research & Ideas
Why Companies Should Share Their DEI Data (Even When It’s Unflattering)
Companies struggling with diversity, equity, and inclusion might be tempted to hide their workforce data. Why shine a light on a company’s limited progress—or worse, risk a public-relations headache? It turns out, all news is good news...
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Keywords:
by Shalene Gupta
- 22 Apr 2015
- Working Paper Summaries
Is No News (Perceived as) Bad News? An Experimental Investigation of Information Disclosure
- September 2021
- Case
Tonya Thayer
By: David Fubini
Tonya Thayer, Senior Partner and leader of the Consumer Package Goods practice at Sinclair Consulting, must evaluate Alan Henderson, a Principal (junior) Partner and a key member within CPG, as the six-month update on his progress and development nears. While prior...
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Keywords:
Advice Giving;
Performance Review;
Performance Evaluation;
Personal Development and Career
Fubini, David. "Tonya Thayer." Harvard Business School Case 422-022, September 2021.
- 2001
- Book
Giants of Enterprise: Seven Business Innovators and the Empires They Built
By: R. S. Tedlow
From the table of contents: Andrew Carnegie: From Rags to Richest; George Eastman and the creation of a mass market; Henry Ford: The Profits and the Price of Primitivism; Thomas J. Watson Sr. and American salesmanship; Charles Revson and Revlon: Consumer Packaged Goods...
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Keywords:
Business History
Tedlow, R. S. Giants of Enterprise: Seven Business Innovators and the Empires They Built. New York, NY: Harper Business, 2001. (Selected as one of the 10 best business books of the year 2001 by Business Week. It has also been translated into 7 languages, including Chinese (complex characters), Chinese (simplified characters), Indonesian, Hungarian, Korean, Portuguese (Brazil) and Russian.)
- 17 Dec 2014
- Research & Ideas
How Our Brain Determines if the Product is Worth the Price
primacy (viewing the price first) makes consumers more likely to focus on whether a product is worth its price, and consequently can help induce the purchase of specific kinds of bargain-priced items. Their study, Cost Conscious? The...
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- 20 Nov 2007
- Working Paper Summaries
The “Fees → Savings” Link, or Purchasing Fifty Pounds of Pasta
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
Cashing in on the $60 billion global luxury goods market has never been tougher—or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself...
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- 2008
- Working Paper
Behavioral Aspects of Price Setting, and Their Policy Implications
By: Julio J. Rotemberg
This paper starts by discussing consumers' cognitive and emotional reaction to posted prices. Cognitively, some consumers do not appear to make effective use of price information to maximize their consumption-based utility. Emotionally, prices can induce regret and...
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Rotemberg, Julio J. "Behavioral Aspects of Price Setting, and Their Policy Implications." NBER Working Paper Series, No. 13754, February 2008.
- 2009
- Chapter
Behavioral Aspects of Price Setting, and Their Policy Implications
By: Julio J. Rotemberg
This paper starts by discussing consumers' cognitive and emotional reaction to posted prices. Cognitively, some consumers do not appear to make effective use of price information to maximize their consumption-based utility. Emotionally, prices can induce regret and...
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- November 2022
- Background Note
The Future of E-Commerce: Lessons from the Livestream Wars in China
By: Ayelet Israeli, Jeremy Yang and Billy Chan
This note explores the emerging multi-billion dollar commerce trend of livestream commerce. Livestream commerce is the sale of goods or services directly to consumers via live shows on digital platforms (such as social media or e-commerce platforms). It is a form of...
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Keywords:
Retail;
Retailing;
E-commerce;
E-Commerce Strategy;
Ecommerce;
Channels Of Distribution;
Marketing Communication;
Livestream Commerce;
Marketing;
Marketing Channels;
Marketing Strategy;
Advertising;
Brands and Branding;
Media;
Consumer Behavior;
Social Media;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
China;
United States;
United Kingdom
Israeli, Ayelet, Jeremy Yang, and Billy Chan. "The Future of E-Commerce: Lessons from the Livestream Wars in China." Harvard Business School Background Note 523-055, November 2022.
- August 2013 (Revised August 2014)
- Case
Catalina In the Digital Age
By: Robert J. Dolan and Uma R. Karmarkar
Catalina in the Digital Age considers how a company with a dominant market position should evolve its established product lines given the rise of novel digital technologies. Since its founding in 1983, Catalina had enjoyed a distinct position in the world of consumer...
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Keywords:
Big Data;
Digital Technologies;
Marketing;
Customer Relationship Management;
Consumer Behavior;
Analytics and Data Science
Dolan, Robert J., and Uma R. Karmarkar. "Catalina In the Digital Age." Harvard Business School Case 514-021, August 2013. (Revised August 2014.)
- 2015
- Working Paper
'Be Careless with That!' Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions
By: Silvia Bellezza, Joshua M. Ackerman and Francesca Gino
Consumers are often faced with the opportunity to purchase a new, enhanced product (e.g., a new phone), even though the device they currently own is still fully functional. We propose that consumers act more recklessly with their current products and are less concerned...
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Keywords:
Carelessness;
Product Upgrade;
Justification;
Loss;
Consumer Behavior;
Attitudes;
Product;
Ownership
Bellezza, Silvia, Joshua M. Ackerman, and Francesca Gino. "'Be Careless with That!' Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions." Harvard Business School Working Paper, No. 15-077, April 2015.
- 2010
- Book
Unilever'i Yenilemek: Dönüşüm ve Gelenek [Renewing Unilever: Transformation and Tradition]
By: Geoffrey Jones
Unilever's brands can now be found in one out of every two households in the world. This arresting and impressive fact shows the scope and scale of this unique global corporation. Geoffrey Jones, a leading business historian from the Harvard Business School, takes us...
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Keywords:
Business History;
Business Growth and Maturation;
Multinational Firms and Management;
Corporate Strategy;
Organizational Culture;
Globalization;
Brands and Branding;
Consumer Products Industry
Jones, Geoffrey. Unilever'i Yenilemek: Dönüşüm ve Gelenek [Renewing Unilever: Transformation and Tradition]. Istanbul: Türkiye İş Bankası Kültür Yayınları, 2010, Turkish ed.
- July 2023
- Article
Deep Responsibility and Irresponsibility in the Beauty Industry
By: Geoffrey Jones
This article employs the concept of deep responsibility to assess the social responsibility of the beauty industry over time. It shows that many of today’s problems with the industry have deep historical roots. Products have too many ingredients that are potential...
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Keywords:
Business History;
Corporate Social Responsibility and Impact;
Beauty and Cosmetics Industry
Jones, Geoffrey. "Deep Responsibility and Irresponsibility in the Beauty Industry." Entreprises et histoire 111, no. 2 (July 2023): 113–125.
- December 2023
- Article
What Can Stockouts Tell Us About Inflation? Evidence from Online Micro Data
By: Alberto Cavallo and Oleksiy Kryvtsov
We use a detailed micro dataset on product availability and stockouts to construct a direct high-frequency measure of consumer product shortages during the 2020-2022 pandemic. We document a widespread multi-fold rise in stockouts in nearly all sectors early in the...
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Keywords:
Prices;
Stockouts;
Inventories;
Supply Disruptions;
COVID-19 Pandemic;
Supply Chain;
Product;
Demand and Consumers
Cavallo, Alberto, and Oleksiy Kryvtsov. "What Can Stockouts Tell Us About Inflation? Evidence from Online Micro Data." Journal of International Economics 146 (December 2023).
- 26 Apr 2012
- Working Paper Summaries
What Makes a Critic Tick? Connected Authors and the Determinants of Book Reviews
- 09 Feb 2015
- Research & Ideas
Professional Networking Makes People Feel Dirty
found that people felt physically dirtier after recalling past transgressions than after recalling good deeds. The study's authors called it the "Macbeth effect," referring to the Shakespearean scene in which a guilt-racked Lady Macbeth...
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Keywords:
by Carmen Nobel
- 01 Oct 2001
- Research & Ideas
How To Make Restructuring Work for Your Company
its consumer tissue products business. Management was quite open in declaring this goal. However, experience suggests that investors and analysts generally reward promises of revenue growth much less than they do evidence of cost...
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Keywords:
by Stuart C. Gilson
- October 1995 (Revised June 1996)
- Case
Li & Fung (Trading) Ltd.
Li & Fung, one of the largest export trading companies in Asia, works primarily as an agent to connect U.S. and European manufacturers and retailers of nondurable, mass-market consumer goods with suppliers located all over East Asia who manufacture products according...
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Keywords:
Networks;
Marketplace Matching;
Supply Chain Management;
Trade;
Manufacturing Industry;
Retail Industry;
Asia;
United States;
Europe
Loveman, Gary W., and Jamie O'Connell. "Li & Fung (Trading) Ltd." Harvard Business School Case 396-075, October 1995. (Revised June 1996.)
- 28 Nov 2005
- Research & Ideas
Unilever: Transformation and Tradition
the identification of Unilever as being in the fast-moving consumer goods business. By 1990 Unilever no longer fitted Cole's description of thirty years previously of being...
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