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Show Results For
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All HBS Web
(819)
- People (23)
- News (145)
- Research (291)
- Multimedia (6)
- Faculty Publications (211)
- October 2009 (Revised March 2012)
- Case
Nettwerk: Digital Marketing in the Music Industry
By: John A. Deighton and Leora Kornfeld
How is music marketed in the digital era? Nettwerk Music Group built on its foundation as a social, grassroots marketer of music and artists and emerged as a leader in the Internet-enabled social media environment. For most of the past decade Nettwerk CEO Terry McBride...
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Keywords:
Music Entertainment;
Product Marketing;
Network Effects;
Sales;
Social and Collaborative Networks;
Online Technology;
Media and Broadcasting Industry;
Media and Broadcasting Industry
Deighton, John A., and Leora Kornfeld. "Nettwerk: Digital Marketing in the Music Industry." Harvard Business School Case 510-055, October 2009. (Revised March 2012.) (request a courtesy copy.)
- September 2022 (Revised November 2023)
- Case
Wordle
After sourdough bread, countertop chive gardens, and vaccine selfies came a pandemic-era trend that everyone seemed to be in on: one daily chance to guess a five-letter word and crow about your success on social media via little green and yellow squares. From a...
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- March 2003 (Revised November 2005)
- Case
Bertelsmann AG
By: Bharat N. Anand, Michael G. Rukstad and Christoph Kostring
On July 28, 2002, Bertelsmann announced the firing of its CEO, Thomas Middelhoff, in a move that surprised industry observers, analysts, and many employees. Bertelsmann, a privately held company headquartered in Germany, was one of the largest global media...
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Keywords:
Business Conglomerates;
Corporate Strategy;
Entertainment;
Media;
Change Management;
Integration;
Resignation and Termination;
Private Ownership;
Initial Public Offering;
Business Units;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Germany
Anand, Bharat N., Michael G. Rukstad, and Christoph Kostring. "Bertelsmann AG." Harvard Business School Case 703-405, March 2003. (Revised November 2005.)
- Web
Contact Us
our office to learn more about our students and alumni or to develop a customized recruiting strategy. Name* Contact Email* Subject* Employer Name Select Industry Consulting Consumer Products Energy / Utilities View Details
- Web
Browse All Articles, Research, & Case Studies - HBS Working Knowledge
Entertainment Alliance This episode is the third in our series on how the media and entertainment industries are integrating climate change into their storytelling and TV show...
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All Industries
Employment Data All Industries Employment Data All Industries All Industries Select an Industry to Access Additional Detail Pages: All Industries All Industries Consulting Consumer Products Entertainment /...
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Business & Environment
our series on how the media and entertainment industries are integrating climate change into their storytelling and TV show and film production processes. This episode features Sam Read, Executive Director...
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Get In Touch | About
02163 Visit our Support Site or Contact Us Doctoral Programs Wyss House Soldiers Field Boston, MA 02163 +1.617.495.6101 Email: doctoralprograms@hbs.edu Alumni 617.495.6890 alumni@hbs.edu Baker Library / Bloomberg Center 617.495.6040...
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HBS Application Tips from MBA Admissions - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering View Details
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Activities, Government & Clubs - MBA
Business Association Catholic Students Association Central & Eastern European Club Chess Club Christian Fellowship Club Basketball Coffee and Tea Club Conservative Club Crimson Parents D Democrats, Liberals and Progressives Club E Education Club Energy & Environment...
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Hiring Organizations
CaptivateiQ CarbonBetter Cargill Carlyle Group, The Carrum Health Cartesian Capital Group Casa Verde Capital Causeway Capital Management Causeway Media Partners CAVA CBRE CBRE Global Investors Celonis Centerview Partners CenterWell Home...
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- September 2004 (Revised February 2010)
- Case
The Passion of the Christ (A)
By: John A. Quelch, Anita Elberse and Anna Harrington
Bob Berney, president of Newmarket Films, must decide on a distribution and marketing strategy for Mel Gibson's controversial new movie, The Passion of the Christ. Fueled by Gibson's star power as well as an extensive prescreening campaign among Christian leaders and...
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Keywords:
Advertising Campaigns;
Film Entertainment;
Marketing Strategy;
Product Launch;
Product Positioning;
Distribution Channels;
Religion;
Motion Pictures and Video Industry
Quelch, John A., Anita Elberse, and Anna Harrington. "The Passion of the Christ (A)." Harvard Business School Case 505-025, September 2004. (Revised February 2010.)
- 21 Apr 2023
- Research & Ideas
The $15 Billion Question: Have Loot Boxes Turned Video Gaming into Gambling?
attention share it captures, understanding why consumers engage with digital products is important beyond this market—for instance, gambling-like motives also drive media and entertainment consumption.”...
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Rosabeth M. Kanter
Rosabeth Moss Kanter holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializing in strategy, innovation, and leadership for change. Her strategic and practical insights guide leaders worldwide through teaching, writing, and direct... View Details
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- Web
Employment Data Trends
Employment Data Trends Employment Data Trends Trends Career Data Internship Data Trends by Industry 2019 2020 2021 2022 2023 Consulting 21% 24% 23% 26% 25% Consumer Products 3% 3% 3% 3% 4% Entertainment /...
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Entrepreneurship - Recruiting
4% Entertainment / Media 3% Financial Services 22% Health Care 10% Manufacturing 6% Nonprofit / Government 1% Retail 1% Services 10% Technology...
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- May 2004 (Revised March 2005)
- Case
Music Downloads
By: David B. Yoffie and Deborah Freier
Examines the competition between competing music formats. In the '90s, the MP3 format challenged the traditional means of music distribution by allowing for storage of near CD-quality recordings at 1/10th of their previous size. The threat to traditional distribution...
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Keywords:
Disruption;
Music Entertainment;
Legal Liability;
Distribution;
Competition;
Internet and the Web;
Technology Adoption;
Information Infrastructure;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry
Yoffie, David B., and Deborah Freier. "Music Downloads." Harvard Business School Case 704-503, May 2004. (Revised March 2005.)
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Living in a Dorm at HBS - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering View Details
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Entrepreneurs-in-Residence - Entrepreneurship
Entrepreneurs-In-Residence Entrepreneurs-in-Residence Venture Capital Advisors Lawyers-in-Residence Rock Executive Fellows The Entrepreneurs in Residence have founded, sold, or IPO’d successful ventures in tech, consumer products, healthcare, biotech, View Details
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Club Conferences - MBA
Media Conference Entertainment & Media Club Business of Sports Club March 30, 2025 Entrepreneurship Conference Entrepreneurship Club April 5, 2025 National Security Conference...
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