Publications

March 2024
Case

Madrigal: Conducting a Customer-Base Audit

By: Eva Ascarza, Bruce Hardie, Michael Ross and Peter S. Fader

This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details

Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Customer Value and Value Chain; Retail Industry; United States

Educators

22 Nov 2022
News

Alumni Summit Explores Leadership for a Sustainable Future

Clubs News Clubs News The HBS Club of France hosted 250 alumni and guests at the Institut de France for the HBS European Alumni Summit, held October 21–23. The conference, titled Re.Invent: Leadership for Sustainable Future, featured leaders and experts from industry,... View Details

Keywords: Margie Kelley

March 2024
Supplement

Madrigal: Conducting a Customer-Base Audit

By: Eva Ascarza, Peter Fader, Bruce G.S. Hardie and Michael Ross

This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details

Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Retail Industry; United States

March 2024
Teaching Note

Madrigal: Conducting a Customer-Base Audit

By: Eva Ascarza, Peter S. Fader, Bruce Hardie and Michael Ross

Teaching Note for HBS Case No. 524-046. This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in... View Details

Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Customer Value and Value Chain; Retail Industry; United States

28 May 2014
Research & Ideas

Building Histories of Emerging Economies One Interview at a Time

female entrepreneur in the turbulent economy of Kenya, Eva Muraya observes, "It's really up to the leadership of the business to define the moral code." Insights, Struggles, And Achievements These insights aside, Jones is interested in... View Details

Keywords: by Julia Hanna

October 2016
Article

Looking Across and Looking Beyond the Knowledge Frontier: Intellectual Distance and Resource Allocation in Science

By: Kevin J. Boudreau, Eva Guinan, Karim R. Lakhani and Christoph Riedl

Selecting among alternative innovative projects is a core management task in all innovating organizations. In this paper, we focus on the evaluation of frontier scientific research projects. We argue that the "intellectual distance" between the knowledge embodied in... View Details

Keywords: Knowledge; Innovation; Novelty; Evaluation; Resource Allocation; Decision Choices and Conditions; Innovation and Management; Science-Based Business; Experience and Expertise

SSRN

2024
Working Paper

Greenlighting Innovative Projects: How Evaluation Format Shapes the Perceived Feasibility of Novel Ideas

By: Jacqueline N. Lane, Tianxi Cai, Michael Menietti, Griffin Weber and Eva C. Guinan

Evaluation of novel projects is essential for scientific and technological advancement. However, evaluator bias toward a project’s potential can obscure its limitations. This study investigates evaluation formats by contrasting combined assessments of novelty and... View Details

Keywords: Research; Performance Evaluation; Innovation and Invention; Prejudice and Bias

April 2024
Article

Detecting Routines: Applications to Ridesharing CRM

By: Ryan Dew, Eva Ascarza, Oded Netzer and Nachum Sicherman

Routines shape many aspects of day-to-day consumption. While prior work has established the importance of habits in consumer behavior, little work has been done to understand the implications of routines—which we define as repeated behaviors with recurring, temporal... View Details

Keywords: Ride-sharing; Routine; Machine Learning; Customer Relationship Management; Consumer Behavior; Segmentation

16 Feb 2023
Blog Post

The Rituals of Case Method Teaching

Eliseeva. For Eva Ascarza, the Jakurski Family Associate Professor of Business Administration, rituals are all in service of devoting her mind solely to the case discussion. First and foremost is printing out her “logistics” document: a... View Details

Article

Experiments in Open Innovation at Harvard Medical School

By: Eva C. Guinan, Kevin J. Boudreau and Karim R. Lakhani

Harvard Medical School seems an unlikely organization to open up its innovation process. By most measures, the more than 20,000 faculty, research staff and graduate students affiliated with Harvard Medical School are already world class and at the top of the medical... View Details

Keywords: Health Disorders; Collaborative Innovation and Invention; Boston

23 Apr 2013
First Look

First Look: April 23

MIT Sloan Management Review Experiments in Open Innovation at Harvard Medical School By: Guinan, Eva C., Kevin J. Boudreau, and Karim R. Lakhani Abstract—Harvard Medical School seems an unlikely organization to open up its innovation... View Details

Keywords: Sean Silverthorne

May 2017
Other Article

Stepwise Distributed Open Innovation Contests for Software Development: Acceleration of Genome-Wide Association Analysis

By: Andrew Hill, Po-Ru Loh, Ragu B. Bharadwaj, Pascal Pons, Jingbo Shang, Eva C. Guinan, Karim R. Lakhani, Iain Kilty and Scott Jelinsky

BACKGROUND: The association of differing genotypes with disease-related phenotypic traits offers great potential to both help identify new therapeutic targets and support stratification of patients who would gain the greatest benefit from specific drug classes.... View Details

Keywords: Crowdsourcing; Genome-wide Association Study; Logistic Regression; Open Innovation; PLINK; Collaborative Innovation and Invention

June 2022
Article

Conservatism Gets Funded? A Field Experiment on the Role of Negative Information in Novel Project Evaluation

By: Jacqueline N. Lane, Misha Teplitskiy, Gary Gray, Hardeep Ranu, Michael Menietti, Eva C. Guinan and Karim R. Lakhani

The evaluation and selection of novel projects lies at the heart of scientific and technological innovation, and yet there are persistent concerns about bias, such as conservatism. This paper investigates the role that the format of evaluation, specifically information... View Details

Keywords: Project Evaluation; Innovation; Knowledge Frontier; Information Sharing; Negativity Bias; Projects; Innovation and Invention; Information; Knowledge Sharing

2020
Working Paper

When Do Experts Listen to Other Experts? The Role of Negative Information in Expert Evaluations for Novel Projects

By: Jacqueline N. Lane, Misha Teplitskiy, Gary Gray, Hardeep Ranu, Michael Menietti, Eva C. Guinan and Karim R. Lakhani

The evaluation of novel projects lies at the heart of scientific and technological innovation, and yet literature suggests that this process is subject to inconsistency and potential biases. This paper investigates the role of information sharing among experts as the... View Details

Keywords: Project Evaluation; Innovation; Knowledge Frontier; Negativity Bias; Projects; Innovation and Invention; Information; Diversity; Judgments

SSRN

07 Oct 2014
First Look

First Look: October 7

Publications October 2014 Management Science Looking Across and Looking Beyond the Knowledge Frontier: Intellectual Distance and Resource Allocation in Science By: Boudreau, Kevin J., Eva Guinan, Karim Lakhani, and Christoph Riedl... View Details

Keywords: Sean Silverthorne

22 Sep 2009
First Look

First Look: September 22

($5): http://papers.nber.org/papers/w15325 PublicationsHow Actors Change Institutions: Towards a Theory of Institutional Entrepreneurship Authors:Julie Battilana, Bernard Leca, and Eva Boxenbaum Publication:The Academy of Management... View Details

Keywords: Martha Lagace

December 2022
Article

Entry Points: Gaining Momentum in Early-Stage Cross-Boundary Collaborations

By: Eva Flavia Martínez Orbegozo, Jorrit de Jong, Hannah Riley Bowles, Amy Edmondson, Anahide Nahhal and Lisa Cox

To address complex social challenges, it is widely recognized that leaders from public, for-profit, and civic organizations should join forces. Yet, well-intended collaborators often struggle to achieve alignment and fail to gain traction in their joint efforts. This... View Details

Keywords: Groups and Teams; Social and Collaborative Networks; Goals and Objectives

Other Article

Prize-based Contests Can Provide Solutions to Computational Biology Problems

By: Karim R. Lakhani, Kevin J. Boudreau, Po-Ru Loh, Lars Backstrom, Carliss Y. Baldwin, Eric Lonstein, Mike Lydon, Alan MacCormack, Ramy A. Arnaout and Eva C. Guinan