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Show Results For
-
All HBS Web
(791)
- People (4)
- News (208)
- Research (461)
- Multimedia (2)
- Faculty Publications (151)
- 22 Nov 2023
- Research & Ideas
Humans vs. Machines: Untangling the Tasks AI Can (and Can't) Handle
people, deeply in your context,” explains Edward McFowland III, assistant professor at Harvard Business School and one of the study’s authors. "The challenge right now is that this is brand new. Companies cannot simply ignore these tools,...
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- 13 Jan 2003
- Research & Ideas
The Subconscious Mind of the Consumer (And How To Reach It)
customers themselves are not aware? Zaltman: There are several helpful approaches. One is to double check stated beliefs with actual behavior. For example, many consumers report handling competing brands and comparing prices at the point...
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by Manda Mahoney
- 12 Feb 2008
- First Look
First Look: February 12, 2007
faster in sequential auctions conducted with a standard second price auction mechanism than with a clamped second price auction mechanism. We conclude that while it is important for mechanism designers to think more about creating...
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Martha Lagace
- Web
Placement - Doctoral
experienced coaches. HBS coaches teach students writing, presentation, and slide design skills. Faculty advisors are there every step of the way to help students navigate the complex job market. HBS students can also access resources...
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- Web
Marketing - Faculty & Research
experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative...
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- 14 Apr 2015
- First Look
First Look: April 14
collection of innovative research and management insights that build upon the foundations of the first book but takes the study of brand relationships outside of traditional realms by applying new theoretical frameworks and considering...
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Sean Silverthorne
- September 2023 (Revised June 2024)
- Case
Kaspi.kz: Building Trust through Innovation
By: Sandra J. Sucher, Fares Khrais and Marilyn Morgan Westner
This case is written to help students explore how companies can maintain and develop trust while innovating, how to identify and respond effectively to warning signs that they may not be as trusted as they believe, and how being trusted can aid in expanding and growing...
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Keywords:
Growth and Development Strategy;
Organizational Culture;
Trust;
Technology Adoption;
Innovation and Invention;
Banking Industry
Sucher, Sandra J., Fares Khrais, and Marilyn Morgan Westner. "Kaspi.kz: Building Trust through Innovation." Harvard Business School Case 324-022, September 2023. (Revised June 2024.)
- 21 Apr 2015
- First Look
First Look: April 21
relationships with their competitors affect consumers' preferences. Through a series of experiments, we show that the competitive context in which a brand operates can affect consumers' purchase interest and purchase frequency. We show...
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Carmen Nobel & Sean Silverthorne
- 20 Apr 2010
- First Look
First Look: April 20
Industry Author: Geoffrey Jones Publication: Oxford and New York: Oxford University Press, 2010 Abstract The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and...
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Martha Lagace
- January 1991
- Case
Volkswagen of America: Audi 5000 (A)
Audi marketing executives and their advertising agency colleagues must decide which of several advertising executions should be employed for the introductory campaign for the Audi 5000, their new car entry scheduled to replace the Audi 100LS in the United States in the...
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Keywords:
Advertising Campaigns;
Brands and Branding;
Marketing Strategy;
Product Launch;
Auto Industry;
United States
Greyser, Stephen A. "Volkswagen of America: Audi 5000 (A)." Harvard Business School Case 591-065, January 1991.
- 27 Nov 2023
- Research & Ideas
Voting Democrat or Republican? The Critical Childhood Influence That's Tough to Shake
Republican neighborhood. How do these factors come together?” Pons asks. Other disciplines, such as business, can also mimic the study’s design to look at questions in their fields. “For instance,” Pons says, “we could use this method to...
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by Ben Rand
- Web
Harvard Business School Online Courses & Learning Platforms
Choose a subject area: Digital Transformation Marketing Business Essentials Leadership & Management Entrepreneurship & Innovation Strategy Finance & Accounting Business in Society Featured Courses Creating Brand Value Professor Jill Avery...
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- Program
Senior Executive Leadership Program—China
global context, drive new levels of innovation, and build accountable, high-performance organizations. Key Benefits Taught in both Chinese and English with simultaneous translation, this program is designed to strengthen the leadership...
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- 26 Apr 2024
- HBS Case
Deion Sanders' Prime Lessons for Leading a Team to Victory
caught the eye of major brands and led to marketing contracts. Ultimately, Sanders would go on to become one of the only athletes in the world to simultaneously play professional football and baseball, winning two Super Bowls in the NFL...
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- 12 Mar 2024
- HBS Case
How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones
Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional...
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- December 2015 (Revised September 2016)
- Supplement
ANA (B)
By: Doug J. Chung and Mayuka Yamazaki
All Nippon Airways (ANA) became the largest airline in Japan in 2013. Having been designated as a domestic carrier by the Japanese government till the mid-1980s and Japan being the sixth largest domestic airline market, two-thirds of ANA’s passenger revenue came from...
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Keywords:
Demand and Consumers;
Analysis;
Economics;
Price;
Marketing Strategy;
Competitive Strategy;
Product;
Policy;
Air Transportation Industry;
Japan
Chung, Doug J., and Mayuka Yamazaki. "ANA (B)." Harvard Business School Supplement 516-054, December 2015. (Revised September 2016.)
- 07 Jun 2023
- HBS Case
3 Ways to Gain a Competitive Advantage Now: Lessons from Amazon, Chipotle, and Facebook
at Harvard Business School. “It was better designed and nicer to use.” However, when Amazon released its Kindle e-reader three years later, it included an important feature: a connection to wifi that allowed readers to download books more...
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by Michael Blanding
- August 2014 (Revised September 2016)
- Case
ANA (A)
By: Doug J. Chung and Mayuka Yamazaki
All Nippon Airways (ANA) became the largest airline in Japan in 2013. Having been designated as a domestic carrier by the Japanese government till the mid-1980s and Japan being the sixth largest domestic airline market, two-thirds of ANA’s passenger revenue came from...
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Keywords:
Demand and Consumers;
Analysis;
Economics;
Price;
Marketing Strategy;
Competitive Strategy;
Product;
Policy;
Air Transportation Industry;
Japan
Chung, Doug J., and Mayuka Yamazaki. "ANA (A)." Harvard Business School Case 515-034, August 2014. (Revised September 2016.)
- 29 Sep 2014
- Research & Ideas
Why Do Outlet Stores Exist?
selling cast-off merchandise, some companies even design specific product lines for sale there. So what's going on? “We take for granted that outlet stores exist, but if you think about it, it's a little weird” "We take for granted...
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- Web
Finance - Faculty & Research
details. Abstract: This (B) case supplement is designed for use by faculty only to support classroom instruction in conjunction with "Revenue Solutions, LLC" (HBSP Product #: 213032-PDF-ENG (99N)). Ari Wasserman and Nick Esayian were both...
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