Publications

1995
Dissertation

The Economics of Experimentation in the Design of New Products and Processes

By: Stefan Thomke

Keywords: Economics; Research and Development; Operations; Product Launch

October 2012
Case

Designing a Culture of Collaboration at Lake Nona Medical City

By: Amy C. Edmondson, Sydney Ribot and Tiona Zuzul

Describes Lake Nona, a 7,000-acre residential and research cluster in central Florida, and its process and innovation culture, and Lake Nona Institute, the organization behind the planning and governance of this new eco-friendly community. Emphasis is placed on the... View Details

Keywords: Collaboration; Innovation; Health Care; Real Estate; Entrepreneurship; Collaborative Innovation and Invention; Governance; Real Estate Industry; Florida

Educators

Article

Design of Search Engine Services: Channel Interdependence in Search Engine Results

By: Benjamin Edelman and Zhenyu Lai

The authors examine prominent placement of search engines' own services and effects on users' choices. Evaluating a natural experiment in which different results were shown to users who performed similar searches, they find that Google's prominent placement of its... View Details

Keywords: Search Engine; Organic Search; Sponsored Search Advertising; User Interface; Channel Substitution; Search Technology; Consumer Behavior; Online Advertising

2003
Chapter

Designing Sustainability at BMW Group: The Designworks/USA Experience

By: Michael W. Toffel, Natalie Hill and Kellie McElhaney

This case study describes how an industrial design company developed a Sustainability Management System (SMS) standard, designed and implemented an SMS throughout its business, and then became the first company in the world to achieve third-party SMS certification. The... View Details

Keywords: Design; Governance Compliance; Management Practices and Processes; Standards; Environmental Sustainability; United States

August 1971 (Revised August 1984)
Supplement

Dansk Designs Ltd., Video Supplement

By: Hugo Uyterhoeven

Introduces the students to the principals of Dansk Design. View Details

Keywords: Consumer Products Industry

September 2006
Exercise

"Shad" Process Flow Design (A)

By: Roy D. Shapiro

Provides detailed instructions to prepare for factory demonstration day. A rewritten version of an earlier exercise. View Details

February 1999 (Revised June 2003)
Exercise

"Shad" Process Flow Design (C)

By: Roy D. Shapiro

Provides detailed instructions to prepare for factory demonstration day. A rewritten version of an earlier exercise. View Details

Keywords: Production

July 1995
Background Note

Reengineering Design Is Radical; Reengineering Change Is Not!

Discusses the two stages of an organization's reengineering effort--the design and implementation. While the design phase needs to be revolutionary, an organization must assess whether the appropriate path to implementation should be evolutionary or revolutionary.... View Details

Keywords: Change Management; Restructuring

Educators

01 Jan 1986
Conference Presentation

Design of a Management Support System for Hospital Strategic Planning

By: L. M. Applegate, R. O. Mason and D. Thorpe

Keywords: Design; Management Systems; Strategic Planning; Health Care and Treatment; Health Industry

February 1996 (Revised August 1998)
Exercise

Process Flow Design Exercise (C)

By: Janice H. Hammond

Provides detailed instructions for auditors to help them prepare for the factory demonstration day. Each audit position is described and a time line outlining responsibilities for the four phases of the simulation is provided. View Details

Keywords: Business Processes

April 2011
Teaching Note

Designs by Kate: The Power of Direct Sales (Brief Case)

By: John A. Deighton and Sarah Abbott

Teaching Note to 4277. View Details

Keywords: Direct Sales; Consumer Marketing; Marketing Management; Personal Selling; Sales Compensation; Sales Organization; Marketing Strategy; Marketing Channels; Compensation and Benefits; Sales

March 2010 (Revised April 2013)
Module Note

Competing with Social Networks: Designing Social Strategy

By: Mikolaj Jan Piskorski

This note outlines the process of designing a social strategy. View Details

Keywords: Social Enterprise; Strategy; Planning

2017
Other Article

Designing an Agile Software Portfolio Architecture: The Impact of Coupling on Performance

By: Alan MacCormack and Robert Lagerstrom

The modern industrial corporation encompasses a myriad of different software applications, each of which must work in concert to deliver functionality to end-users. However, the increasingly complex and dynamic nature of competition in today’s product-markets dictates... View Details

Keywords: Applications and Software; Design; Organizational Change and Adaptation; Performance Effectiveness

Register to Read

August 2014
Case

Netflix: Designing the Netflix Prize (A)

By: Karim R. Lakhani, Wesley M. Cohen, Kynon Ingram, Tushar Kothalkar, Maxim Kuzemchenko, Santosh Malik, Cynthia Meyn, Greta Friar and Stephanie Healy Pokrywa

In 2006, Reed Hastings, CEO of Netflix, was looking for a way to solve Netflix's customer churn problem. Netflix used Cinematch, its proprietary movie recommendation software, to promote individually determined best-fit movies to customers. Hastings determined that a... View Details

Keywords: Crowdsourcing; Prizes; Digitization; Algorithms; Recommendation Software; Disruption; Transformation; Collaborative Innovation and Invention; Technological Innovation; Knowledge Sharing; Applications and Software; Motion Pictures and Video Industry; Entertainment and Recreation Industry; Technology Industry; United States

Educators

December 2016
Article

Deal Process Design in Management Buyouts

By: Guhan Subramanian

Management buyouts (MBOs) are an economically and legally significant class of transaction: not only do they account for more than $10 billion in deal volume per year, on average, but they also play an important role in defining the relationship between inside and... View Details

Keywords: Management Buyout; Deal Structuring; Acquisition; Design; Fairness

December 2020
Article

The Parable of the Auctioneer: Complexity in Paul R. Milgrom's Discovering Prices

By: Scott Duke Kominers and Alexander Teytelboym

Designing marketplaces in complex settings requires both novel economic theory and real-world engineering, often drawing upon ideas from fields such as computer science and operations research. In Discovering Prices, Milgrom (2017) explains the theory and design... View Details

Keywords: Pricing; Design; Auctions; Market Design; Complexity

October 2014
Supplement

Atlantis Paradise Island Resort and Casino (B): Improving Performance with New Core Values

By: Lynda M. Applegate, Chekitan S. Dev and Gabriele Piccoli

The leadership team of Atlantis Paradise Island, under new ownership, decided that better alignment of the core values with the vision and mission statement would create a more compelling and consistent organizational narrative that would redouble employee commitment... View Details

Keywords: Organization Behavior; Service Management; Strategy; Organizational Change and Adaptation; Service Industry

Article

Holdout in the Assembly of Complements: A Problem for Market Design

By: Scott Duke Kominers and E. Glen Weyl

Holdout problems prevent private (voluntary and self-financing) assembly of complementary goods—such as land or dispersed spectrum—from many self-interested sellers. While mechanisms that fully respect sellers' property rights cannot alleviate these holdout problems,... View Details

Keywords: Governance; Market Design; Property

April 2020
Article

A Theory of Experimenters: Robustness, Randomization, and Balance

By: Abhijit Banerjee, Sylvain Chassang, Sergio Montero and Erik Snowberg

This paper studies the problem of experiment design by an ambiguity-averse decisionmaker who trades off subjective expected performance against robust performance guarantees. This framework accounts for real-world experimenters’ preference for randomization. It also... View Details

Keywords: Experiment Design; Experimenters; Theory; Performance