Publications

Publications

Filter Results: (471) Arrow Down

Show Results For

← Page 10 of 471 Results →
Sort by

Are you looking for?

→Search All HBS Web
  • 22 Jul 2008
  • First Look

First Look: July 22, 2008

a non-manufacturing setting we move beyond the artifacts and gain insight into the principles that may lead to improved performance. Combining a detailed case study and empirical analysis we document the internal processes that the lean... View Details
Keywords: Martha Lagace
  • 29 Sep 2014
  • Research & Ideas

Why Do Outlet Stores Exist?

have more data than they know what to do with." Do outlets cannibalize? One leading product manufacturer in the fashion apparel and accessories category agreed to provide Ngwe with consumer data in return for a detailed analysis of... View Details
Keywords: by Michael Blanding; Apparel & Accessories; Fashion; Retail
  • Teaching Interest

Decision Making Under Uncertainty

By: David E. Bell

Many of the decisions we face are made complicated by having uncertain consequences: how should I set my inventory when I don’t know what demand will be, should I refinance my mortgage when rates might go lower, how big a bet shall I make in a new business, and so... View Details

  • 16 Mar 2010
  • First Look

First Look: March 16

forthcoming Abstract Capitalism, as defined in this book, is an indirect, three-level system of governance for economic relationships (i.e., economic, administrative, and political). Whereas economic markets can coordinate supply and View Details
Keywords: Martha Lagace
  • July–August 2024
  • Article

Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals

By: Ta-Wei Huang and Eva Ascarza
Firms are increasingly interested in developing targeted interventions for customers with the best response, which requires identifying differences in customer sensitivity, typically through the conditional average treatment effect (CATE) estimation. In theory, to... View Details
Keywords: Long-run Targeting; Heterogeneous Treatment Effect; Statistical Surrogacy; Customer Churn; Field Experiments; Consumer Behavior; Customer Focus and Relationships; AI and Machine Learning; Marketing Strategy
Related
  • 07 Jul 2008
  • Research & Ideas

Innovation Corrupted: How Managers Can Avoid Another Enron

for natural gas, and to create derivative supply contracts that could help customers manage the risks of demand volatility and price swings more effectively than before. In this way, Skilling and his colleagues solved a major contracting... View Details
Keywords: by Martha Lagace; Energy; Utilities
  • 2011
  • Book

Moving Forward: The Future of Consumer Credit and Mortgage Finance

By: Nicolas P. Retsinas and Eric Belsky
The recent collapse of the mortgage market revealed fractures in the credit market that have deep roots in the system's structure, conduct, and regulation. The time has come for a clear-eyed assessment of what happened and how the system should be strengthened and... View Details
Keywords: Financial Crisis; Capital Markets; Credit; Financial Markets; Mortgages; Personal Finance; Governing Rules, Regulations, and Reforms; Demand and Consumers; Financial Services Industry
Related
  • 09 Feb 2016
  • First Look

February 9, 2016

within the FBI and archival analysis of Congressional testimonies from 2001 to 2013, we trace how top management shifted the design and identity of the FBI from those of a law enforcement agency to those of a national security... View Details
Keywords: Sean Silverthorne
  • 28 Nov 2018
  • HBS Case

On Target: Rethinking the Retail Website

Minneapolis. “It was a big decision to stay in Silicon Valley,” Datar says. “The demand for data-science professionals is through the roof, so you have to go where the experts are. Desai credits the success of data science at Target to... View Details
Keywords: by Dina Gerdeman; Retail
  • 02 Nov 2010
  • First Look

First Look: November 2, 2010

http://www.hbs.edu/research/pdf/10-063.pdf Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans Authors:Doug J. Chung, Thomas Steenburgh, and K. Sudhir Abstract We estimate a dynamic... View Details
Keywords: Sean Silverthorne
  • 05 Feb 2013
  • First Look

First Look: Feb. 5

response organizations to adopt very different leadership strategies if they are effectively to cope with the differential demands of these events. In this paper, we develop further ideas about leadership under crisis conditions,... View Details
Keywords: Sean Silverthorne
  • 13 Apr 2010
  • First Look

First Look: April 13

that reports detailed location, ownership, and operation information for plants in more than 100 countries, we construct a spatially continuous index to measure the significance and extent of agglomeration between multinational firms. Our View Details
Keywords: Martha Lagace
  • 24 Dec 2013
  • First Look

First Look: December 24

differs by firm ownership. We study CEOs in the Indian manufacturing sector, where family ownership is widespread and the productivity dispersion across firms is substantial. Time use analysis of 356 CEOs of listed firms yields three sets... View Details
Keywords: Carmen Nobel
  • 24 Jan 2023
  • Research & Ideas

Passion at Work Is a Good Thing—But Only If Bosses Know How to Manage It

work actually means, which could lead to unhappy workers and frustrated managers. “As an organization, it’s not enough to just hire people for passion. Leaders also need to learn how to manage for passion.” An analysis of 200 million job... View Details
Keywords: by Sean Silverthorne
  • 20 Oct 2011
  • Research & Ideas

Getting the Marketing Mix Right

the right mix between them—the ideal brew needed to achieve sales and market share goals. The trick is that each marketing effort affects consumer behavior in different ways, and also prompts different types of responses from competitors. Some activities result in... View Details
Keywords: by Dina Gerdeman
  • June 2020
  • Teaching Note

Understanding the Brand Equity of Nestlé Crunch Bar

By: Jill Avery and Gerald Zaltman
Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details
Keywords: Brand Management; Brand Storytelling; Brand Equity; Market Research; Qualitative Methods; Marketing; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Food and Beverage Industry
Related
  • August 2022
  • Article

The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices

By: Aaron R. Brough, David A. Norton, Shannon L. Sciarappa and Leslie K. John
Drawing from a content analysis of publicly traded companies’ privacy notices, a survey of managers, a field study, and five online experiments, this research investigates how consumers respond to privacy notices. A privacy notice, by placing legally enforceable limits... View Details
Keywords: Choice; Purchase Intent; Privacy; Privacy Notices; Warnings; Assurances; Information Disclosure; Trust; Consumer Behavior; Spending; Decisions; Information; Communication
Related
  • 14 Jun 2016
  • First Look

June 14, 2016

which analysis of the numbers, facts, and data fails to provide a clear answer. Gray areas test not only managers’ skills but also their humanity. This book presents a five-question framework—based on the long humanist tradition of... View Details
Keywords: Sean Silverthorne
  • 22 Dec 2015
  • First Look

December 22, 2015

International Management Entrepreneurial Imagination and a Demand and Supply-side Perspective on the MNE and Cross-border Organization By: Jones, Geoffrey, and Christos Pitelis Abstract—This article explores the role of entrepreneurial... View Details
Keywords: Carmen Nobel
  • 12 Jul 2011
  • First Look

First Look: July 12

Harmonization Author:Karthik Ramanna Abstract The globalization of accounting standards as seen through the proliferation of IFRS worldwide is one of the most important developments in corporate governance over the last decade. I offer an View Details
Keywords: Carmen Nobel

Are you looking for?

→Search All HBS Web