Customer Valuation - Publications - Faculty & Research

22 Jan 2019
First Look

New Research and Ideas, January 22, 2019

important for innovation: they produce specialized inputs, have more downstream links with other industries, and benefit especially from co-locating with their customers creating externalities. Using the 2002 Benchmark Input-Output... View Details

Keywords: Dina Gerdeman

26 Sep 2017
First Look

First Look at New Research and Ideas, September 26, 2017

made MIA unique—offering affordable homes for its BOP customers in Mexico—to fulfill other critical needs at the BOP for water, clean energy, and health care services? Jaime was an expert in housing, but could he translate that expertise... View Details

Keywords: Sean Silverthorne

16 Jul 2013
First Look

First Look: July 16

The Dynamic Effects of Bundling as a Product Strategy By: Derdenger, Timothy, and Vineet Kumar Abstract—Several key questions in bundling have not been empirically examined: Is mixed bundling more effective than pure bundling or pure components? Does correlation in... View Details

Keywords: Anna Secino

18 Sep 2007
First Look

First Look: September 18, 2007

Equity. It provides an opportunity to discuss a variety of issues related to leveraged buyouts including the process, the role of private equity, the incentives of the participants, the benefits to conflicting shareholders, and the View Details

Keywords: Martha Lagace

20 Jul 2010
First Look

First Look: July 20

Publications Market Reaction to and Valuation of IFRS Reconciliation Adjustments: First Evidence from the UK Authors: Joanne Horton and George Serafeim Publication: Review of Accounting Studies (forthcoming) Abstract We investigate the... View Details

Keywords: Martha Lagace

08 May 2007
First Look

First Look: May 8, 2007

occur relatively quickly when the underlying repugnance changes. Download the paper: http://www.hbs.edu/research/pdf/07-077.pdf An Empirical Approach to Understanding Privacy Valuation Authors:Luc Wathieu and Allan Friedman Abstract The... View Details

Keywords: Martha Lagace

20 Aug 2007
Research & Ideas

HBS Cases: Using Investor Relations Proactively

retail investors much more as being like customers or employees of the company—even using a computer system to track preferences. They have both received awards by IR magazine for good investor relations. So in some ways these cases show... View Details

Keywords: by Martha Lagace; Energy; Utilities

24 Jul 2007
First Look

First Look: July 24, 2007

The Mitchell Family and Mitchells/Richards Harvard Business School Case 605-047 Describes a small, luxury retail chain's operational sophistication achieved through the use of technology and "high-touch" customer-service. A family-run business, Mitchells has... View Details

Keywords: Martha Lagace

28 Aug 2018
First Look

New Research and Ideas, August 28, 2018

recruit in the future Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/718497-PDF-ENG Harvard Business School Case 518-086 The Art and Science of Brand Valuation Brand valuation, the art and science of calculating the economic... View Details

Keywords: Dina Gerdeman

September 2019 (Revised September 2019)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock

In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details