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- All HBS Web (1,204)
- Faculty Publications (237)
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- All HBS Web (1,204)
- Faculty Publications (237)
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- December 2005
- Article
Up to Code: Does Your Company's Conduct Meet World-Class Standards?
Codes of conduct have long been a feature of corporate life. Today, they are arguably a legal necessity—at least for public companies with a presence in the United States. But the issue goes beyond U.S. legal and regulatory requirements. Sparked by corruption and...
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Keywords:
Business Ethics;
Standards Of Conduct;
Globalized Firms and Management;
Cross-Cultural and Cross-Border Issues;
Values and Beliefs;
Corporate Accountability;
Corporate Governance
Paine, Lynn, Rohit Deshpandé, Joshua D. Margolis, and Kim Eric Bettcher. "Up to Code: Does Your Company's Conduct Meet World-Class Standards?" Harvard Business Review 83, no. 12 (December 2005): 122–133.
- September 2011 (Revised August 2013)
- Case
The Pepsi Refresh Project: A Thirst for Change
By: Michael I. Norton and Jill Avery
In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which...
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Keywords:
Risk Management;
Marketing Strategy;
Customer Focus and Relationships;
Advertising Campaigns;
Investment Return;
Brands and Branding;
Marketing Communications;
Social Marketing;
Cost vs Benefits;
Food and Beverage Industry
Norton, Michael I., and Jill Avery. "The Pepsi Refresh Project: A Thirst for Change." Harvard Business School Case 512-018, September 2011. (Revised August 2013.)
- January 2023 (Revised January 2023)
- Case
Belden and Digital Transformation: From Product Sales to Solutions Sales
By: Frank V. Cespedes and Amy Klopfenstein
This case concerns the industrial automation division at Belden, a hardware manufacturer. While Belden historically sold products such as cables, wires, and other networking devices, EVP of Industrial Automation Ashish Chand recognized that IT vendors were entering the...
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Keywords:
Implementation;
Sales Cycle;
Digital Transformation;
Sales;
Product Positioning;
Business Model;
Market Entry and Exit;
Customer Focus and Relationships;
Business and Stakeholder Relations;
Supply and Industry;
Technology Industry;
North America;
United States
Cespedes, Frank V., and Amy Klopfenstein. "Belden and Digital Transformation: From Product Sales to Solutions Sales." Harvard Business School Case 823-002, January 2023. (Revised January 2023.)
- 06 Mar 2017
- Research & Ideas
Why Comparing Apples to Apples Online Leads To More Fruitful Sales
shopper needs to buy it. If the retailer veers off topic and displays something unrelated to the target item, the shiny new objects could distract the consumer enough to abandon the initial product. “The retailer is implying that yes,...
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- August 2018
- Teaching Note
Magpie: Developing and Using Buyer Personas
Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect...
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- February 2024
- Case
Chime Solutions
Just two years after launching its 10k by 2020 initiative to hire 10,000 employees by 2020, the COVID-19 pandemic forced Chief Executive Officer Mark Wilson to send nearly all of his staff at Chime Solutions (Chime) to work from home. Chime was a customer contact firm...
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Keywords:
Working Capital;
Service Operations;
Recruitment;
Performance;
Change Management;
Retention;
Financial Institutions;
Employee Relationship Management;
Talent and Talent Management;
Growth Management;
Mission and Purpose;
Communications Industry;
Service Industry;
United States
Bernstein, Shai, William R. Kerr, Christopher Stanton, Raymond Kluender, and Mel Martin. "Chime Solutions." Harvard Business School Case 824-133, February 2024.
- June 2024
- Case
Aidoc: Building a Hospital-Centric AI Platform
By: Ariel D. Stern and Susan Pinckney
In 2023, Israel-based AI health care company Aidoc evaluated its future. The company, founded in 2016, had grown from commercializing a single AI product for radiologists to a software platform that could detect 20 conditions and immediately notify care teams of...
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Keywords:
Business Growth and Maturation;
Business Model;
Business Organization;
Business Startups;
Disruption;
Cost vs Benefits;
Decision Choices and Conditions;
Decisions;
Private Sector;
Entrepreneurial Finance;
Global Range;
Global Strategy;
Globalized Markets and Industries;
Governance Compliance;
Governance Controls;
Governing and Advisory Boards;
Policy;
Growth and Development;
Health;
Medical Specialties;
AI and Machine Learning;
Digital Platforms;
Digital Transformation;
Technology Adoption;
Disruptive Innovation;
Innovation and Management;
Innovation Strategy;
Laws and Statutes;
Growth and Development Strategy;
Growth Management;
Distribution;
Product Development;
Success;
Performance Efficiency;
Strategic Planning;
Research and Development;
Risk and Uncertainty;
Business Strategy;
Competitive Advantage;
Value Creation;
Health Industry;
Israel
Stern, Ariel D., and Susan Pinckney. "Aidoc: Building a Hospital-Centric AI Platform." Harvard Business School Case 624-046, June 2024.
- 2017
- Working Paper
Cellophane, the New Visuality, and the Creation of Self-Service Food Retailing
By: Ai Hisano
This working paper examines how innovations in transparent packaging, specifically cellophane in the mid-twentieth century United States, helped retailers create full self-service merchandising systems, including selling perishable food. While self-service stores began...
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Hisano, Ai. "Cellophane, the New Visuality, and the Creation of Self-Service Food Retailing." Harvard Business School Working Paper, No. 17-106, May 2017.
- June 2013 (Revised March 2014)
- Case
Kvadrat: Leading for Innovation
By: Boris Groysberg and Sarah L. Abbott
In 2013, Anders Byriel, CEO of the family-owned Danish textiles company, Kvadrat, considered the firm's strategic plan. In 2000, Byriel and Mette Bendix, Kvadrat's Product Director, had taken over management of the company from their fathers, who had founded Kvadrat... View Details
Keywords:
General Management;
Organizational Behavior;
Strategy;
Performance Management;
Leadership;
Business or Company Management;
Growth and Development Strategy;
Management Practices and Processes;
Human Resources;
Denmark;
Europe;
Asia
Groysberg, Boris, and Sarah L. Abbott. "Kvadrat: Leading for Innovation." Harvard Business School Case 413-120, June 2013. (Revised March 2014.)
- 21 Jul 2008
- Research & Ideas
Solving the Marketing Resources Allocation Puzzle
millions of customers are able to track how marketing investments affect individual customer's behavior. Every aspect of behavior is being monitored—a customer's first encounter with the firm, the initial...
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Keywords:
by Sean Silverthorne
- Article
Unconventional Insights for Managing Stakeholder Trust
By: Michael Pirson and Deepak Malhotra
Initiatives to build and maintain trust with various stakeholders, including customers, employees, suppliers and investors, are at the top of the executive agenda at many organizations. But most companies don't really understand how to manage stakeholder trust...
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Keywords:
Values and Beliefs;
Knowledge Use and Leverage;
Organizational Culture;
Business and Stakeholder Relations;
Perspective;
Trust;
Cooperation
Pirson, Michael, and Deepak Malhotra. "Unconventional Insights for Managing Stakeholder Trust." MIT Sloan Management Review 49, no. 4 (Summer 2008): 43–50.
- 11 Sep 2014
- Working Paper Summaries
Chief Sustainability Officers: Who Are They and What Do They Do?
Keywords:
by Kathleen Miller & George Serafeim
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
store buyers. She was a determined, talented saleswoman, whose methods and commercial imagination can be illustrated by the case of Saks Fifth Avenue. That store's buyer for cosmetics in the late 1940s, Robert Fiske, was not initially...
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- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
end users would agree: Their distribution channels are outdated and unwieldy, serving neither customers nor channel partners as well as they should. In a few cases, distribution channels are streamlined and satisfying for all...
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- 15 Apr 2013
- Research & Ideas
Solving the Search vs. Display Advertising Quandary
The dirty little secret of advertising agencies is that much of their work is pure guesswork. Companies spread out their advertising budgets across channels—a little bit of TV, some print media, a few billboards—and wait for customers to...
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- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
categories) becomes unproductive due to customers migrating to e-tailers. As entire sections of these stores die from online competition, category killers are being pressed to come up with solutions to keep their overall model afloat. The...
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- May 2024 (Revised May 2024)
- Case
Market by Met Council: Revolutionizing Food Pantries in the Digital Age
By: Elisabeth Paulson and Michael W. Toffel
In fall 2023, the Food Program of Met Council—America’s largest Jewish charity dedicated to fighting poverty—completed the rollout of the newest version of its digital pantry platform to twelve food pantries in the Met Council food pantry network. The digital...
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Keywords:
Customer Focus and Relationships;
Digital Transformation;
Nonprofit Organizations;
Service Operations;
Human Needs
Paulson, Elisabeth, and Michael W. Toffel. "Market by Met Council: Revolutionizing Food Pantries in the Digital Age." Harvard Business School Case 624-060, May 2024. (Revised May 2024.)
- 16 Jun 2011
- Working Paper Summaries
Search Diversion, Rent Extraction and Competition
- January 2001
- Case
Accrue Software, Inc.
In 2000, Accrue is one of three survivors of the initial consolidation of the Web traffic analysis software industry. However, entry from CRM software providers and consultants, as well as ASPs offering Web analysis services, has introduced new threats to Accrue. Newly...
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Silverman, Brian S. "Accrue Software, Inc." Harvard Business School Case 701-057, January 2001.
- March 2024
- Teaching Note
CoPilot(s): Generative AI at Microsoft and GitHub
By: Frank Nagle and Maria P. Roche
This teaching note is the companion to case N9-624-010 CoPilot(s): Generative AI at Microsoft and GitHub, which takes place in late 2021. The case briefly describes the history of both GitHub and Microsoft with a particular focus on open source software (OSS)—software...
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