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Show Results For
- All HBS Web
(4,278)
- People (11)
- News (1,023)
- Research (2,497)
- Events (12)
- Multimedia (34)
- Faculty Publications (962)
- 01 Sep 2006
- News
Marketing Giant Ted Levitt Remembered
SCHOLAR, WRITER, TEACHER: Levitt, in a photo from 1983. His research tranformed the study and practice of marketing. The HBS community lost a legendary member of its faculty June 28 when marketing expert Theodore (“Ted”) Levitt died at... View Details
- November 2008 (Revised November 2008)
- Case
Cyworld: Creating and Capturing Value in a Social Network
By: Sunil Gupta and Sangman Han
In May 2008, the new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base. Cyworld was founded in 1999, and in 2003 it was acquired by SK Telecom, a leading mobile service provider in Korea.... View Details
Keywords: Customer Value and Value Chain; Consumer Behavior; Social and Collaborative Networks; Segmentation; Value Creation; South Korea
Gupta, Sunil, and Sangman Han. "Cyworld: Creating and Capturing Value in a Social Network." Harvard Business School Case 509-012, November 2008. (Revised November 2008.)
- November 2002 (Revised March 2006)
- Case
ApproTEC Kenya: Technologies to Fight Poverty and Create Wealth
ApproTEC markets a range of technologies to improve the income of subsistence farmers and other small-scale entrepreneurs in East Africa. Having achieved considerable success in its first eight years, the two founders/entrepreneurs are seeking ways to scale the impact... View Details
Keywords: Social Enterprise; Development Economics; Poverty; Information Technology; Entrepreneurship; Nonprofit Organizations; Growth and Development Strategy; Kenya; Africa
Rangan, V. Kasturi. "ApproTEC Kenya: Technologies to Fight Poverty and Create Wealth." Harvard Business School Case 503-007, November 2002. (Revised March 2006.)
- 18 Jul 2005
- Research & Ideas
Identify Emerging Market Opportunities
openness and the sociopolitical atmosphere) or some of the market factors, but few pay attention to both. We have developed sets of questions that companies can ask to create a map of each country's context... View Details
- 16 Jun 2003
- Research & Ideas
Researchers Contribute Globalization of Markets Papers
predictor of events, but the power and sometimes outrageous language used by Levitt changed the nature of debate on the issue, and created new perspectives for managers to consider as they approach world markets. Levitt's key insight... View Details
Keywords: by Working Knowledge editors
- 20 Aug 2020
- Blog Post
“Business as Usual, In a Different Way” – Creating an Impactful Remote Internship at Actis
For Nikki Mason, Rachael Henley, and their team at Actis, it was never a matter of if they should continue their Global Summer Associate Programme in 2020, but how they would do it well. The Actis Internship Program Actis is a global emerging View Details
- Article
Investing in Distressed Situations: A Market Survey
By: S. C. Gilson
The risks of investing in distressed companies—a practice popularly known as "vulture" investing—are highly firm specific and idiosyncratic. Investors who are adept at managing these risks, who understand the legal rules that must be followed in corporate bankruptcy,... View Details
Gilson, S. C. "Investing in Distressed Situations: A Market Survey." Financial Analysts Journal 51, no. 6 (November–December 1995): 8–27.
- 09 Mar 2013
- News
India Can Educate the World and Create Jobs
- February 2001 (Revised August 2001)
- Case
Henry Heinz: Making Markets for Processed Foods
By: Nancy F. Koehn
Outlines many of the supply-side innovations, such as improved transportation, communication, and technological developments, that greatly expanded the productive capacity of the United States in the late 19th century. Explores a range of demand-side shifts, including... View Details
Keywords: Demand and Consumers; Competitive Advantage; Corporate Strategy; Entrepreneurship; Supply and Industry; Innovation and Invention; Food and Beverage Industry; United States
Koehn, Nancy F. "Henry Heinz: Making Markets for Processed Foods." Harvard Business School Case 801-289, February 2001. (Revised August 2001.)
- October 2014
- Module Note
Market Design in Online Businesses (Abridged)
By: Peter Coles and Benjamin Edelman
The purpose of this note is to characterize the challenges entrepreneurs may face in creating a well-functioning ecosystem of users, and to equip entrepreneurs with tools to overcome these obstacles. The note is meant to accompany the final module of the "The Online... View Details
Keywords: Platform Design; Network Effects; Market Design; Information Technology Industry; Information Industry; Advertising Industry
Coles, Peter, and Benjamin Edelman. "Market Design in Online Businesses (Abridged)." Harvard Business School Module Note 915-016, October 2014.
- Web
Marketing - HBS Online
Certificate Courses (3) Digital Marketing Strategy Professor Sunil Gupta Craft data-driven digital marketing strategies that effectively reach, convert, and retain customers in a dynamic online environment.... View Details
- June 2015
- Case
The Coca-Cola Company's Case for Creative Transformation
By: Thales S. Teixeira and Elizabeth Anne Watkins
In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan... View Details
Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry
Teixeira, Thales S., and Elizabeth Anne Watkins. "The Coca-Cola Company's Case for Creative Transformation." Harvard Business School Multimedia/Video Case 815-714, June 2015.
Addressing Consolidation in Health Care Markets
This JAMA Viewpoint proposes three steps the Biden administration can take to slow consolidation within health care, which has been shown to raise costs without improving service or quality: better fund federal antitrust enforcement agencies; appoint agency heads... View Details
- 02 Mar 2015
- News
To Market, To Market
building an agricultural and market infrastructure in places—like parts of Nepal, Romania, Haiti, and Guatemala—where little or none has previously existed. “The way we do this is through value-based development, where we engage farmers... View Details
- 2024
- Working Paper
Long-run Returns to Impact Investing in Emerging Markets and Developing Economies
By: Shawn Cole, Martin Melecky, Florian Mölders and Tristan Reed
We provide the first evidence on the long-run returns to private equity in emerging and frontier markets using the cash flows from every equity investment made by the International Finance Corporation across 130 countries over 58 years. Risk-adjusted returns are... View Details
Keywords: Impact Investing; Investment; Emerging Markets; Developing Countries and Economies; Investment Return
Cole, Shawn, Martin Melecky, Florian Mölders, and Tristan Reed. "Long-Run Returns to Private Equity in Emerging Markets." Harvard Business School Working Paper, No. 21-138, June 2021. (Revised September 2024. NBER Working Paper Series, No. 27870, September 2024)
- 27 Oct 2020
- News
Hospital Merger Seeks to Create Regional Giant in the West
- 27 Mar 2014
- News
From Marx to Marketing
MBA program of the Athens University of Economics and Business, where he creates and teaches courses in management and cross-border business. Indeed, in a life filled with accomplishment, these interactions with young people are... View Details
- 01 Jun 2018
- News
Disrupting India’s Dental Market
all confined to India, although some of the auxiliary services Clove has developed could be marketed beyond. For example, Singh created an online marketplace for dental instruments and equipment, called... View Details
Keywords: Sasha Issenberg
- 14 Jan 2019
- Op-Ed
These 4 CEOs Created a New Standard of Leadership
created sustained success. The Visionary: PepsiCo’s Indra Nooyi India-born Indra Nooyi immigrated to the United States in 1978 to study at Yale University. She joined PepsiCo in 1994 and rose rapidly through its ranks. When she was named... View Details
- 22 Oct 2018
- Blog Post
HBS Marketing Club Presents: The Brand Summit
As marketers, we believe it is our job to create value, communicate that value to our customers, and capture a portion of that value for our firms. A great way to do this is to build strong brands, allowing us to reap the benefits of... View Details
Keywords: All Industries