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All HBS Web
(399)
- News (109)
- Research (243)
- Multimedia (2)
- Faculty Publications (91)
- 28 Jan 2015
- Research & Ideas
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections
October working paper The Air War versus The Ground Game: An Analysis of Multi-Channel Marketing in US Presidential Elections, was cowritten with HBS doctoral student Lingling Zhang. Chung and Zhang pored over 18,650 observations on voting outcomes and View Details
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by Dina Gerdeman
- 18 May 2020
- News
Joe O’Donnell Named Harvard Medal Recipient
areas, such as teaching, fundraising, leadership, and innovation.” O’Donnell’s Harvard contributions highlighted in the Gazette include his service as a member of the Harvard Corporation and the Board of Overseers, as elected director of...
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- Web
Lessons in Economics | Baker Library | Bloomberg Center | Harvard Business School
Documenting the Wartime Effort Labor Practices Post-war PR Campaigns Reaching Wide Audiences Lessons in Economics Shaping the Corporate Image Gary Works Photograph Album Resources Research Links Films & TV...
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- 01 Dec 2002
- News
To Educate Leaders Who Make a Difference in the World
Beverly and Rodney A. Hawes, Jr. (MBA '69) joined the celebration. Heidi M. Brooks and Mishka Pitter (both HBS '03) led tours of the campus for launch guests. Dean Kim B. Clark, President Lawrence H. Summers, and Campaign Chair C.D....
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- 01 Jun 2010
- News
How Green Was My (Silicon) Valley
of the corporate leaders President Obama says he most admires, has become an influential policy and economic adviser to the Obama administration. He has contributed to the campaigns of Obama and other...
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- Fast Answer
Companies: rankings
Rights Campaign Corporate Equality Index. Look for link to Best Places to Work for LGBTQ+ Equality Top 100 Most Valuable Global Brands an analysis of brand value produced by BrandZ. Fortune Rankings includes...
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- 01 Mar 2015
- News
Providing an Environment for Ideas to Grow
2014 Management Science article, he examined the effect of a corporate culture of sustainability on corporate behavior and performance outcomes. Serafeim, a member of the Accounting and Management Unit,...
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- Web
Bibliography | Baker Library | Bloomberg Center | Harvard Business School
Documenting the Wartime Effort Labor Practices Post-war PR Campaigns Reaching Wide Audiences Lessons in Economics Shaping the Corporate Image Gary Works Photograph Album Resources Research Links Films & TV...
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- 01 Sep 2004
- News
Salter New Head of External Relations
J. Hill Professor of Business Administration. Salter (MBA ’64, DBA ’68), who assumed his new position July 1, joined the faculty in 1967 and has taught and helped develop a wide variety of courses in the areas of corporate strategy,...
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- Web
Labor Practices | Baker Library | Bloomberg Center | Harvard Business School
Documenting the Wartime Effort Labor Practices Post-war PR Campaigns Reaching Wide Audiences Lessons in Economics Shaping the Corporate Image Gary Works Photograph Album Resources Research Links Films & TV...
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- 01 Mar 2006
- News
Second Acts
When Glen Meakem (MBA ’91) couldn’t persuade his employer, General Electric, that he was on to a hot idea to revamp corporate purchasing using the Internet, he quit and started his own firm, FreeMarkets, which charted the way for...
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- 01 Sep 2005
- News
Trouble in Mouse Land
In 1984, two board members of the Walt Disney Company (WDC) — Stanley Gold and Roy Disney — mounted a targeted campaign to convince major shareholders that Michael Eisner and Frank Wells were the right team to lead the faltering...
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- 01 Dec 2002
- News
Fall Reunions
reunions held October 3–6. Attendees took advantage of the opportunities to return to the classroom, mingle with old friends and faculty members, and make new acquaintances. In his welcoming remarks, Dean Kim B. Clark discussed the School's first-ever capital View Details
- 01 Jun 2012
- News
The American Dream
LAWSON: Campaigning for Congress, a probusiness entrepreneur who advocates for the middle class. An IBM engineer, Stacey Lawson (MBA 1996) noticed that a number of her colleagues, though surrounded by technology, still used pencil and...
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- 16 Nov 2017
- News
The Business of Social Justice
change,” says Brooks. “Rosa Parks’ civil disobedience didn’t just happen because she wanted to sit down one day; and gay marriage didn’t become legal in one day. These kinds of changes have decades of investment behind them.” The Schott Foundation’s current View Details
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Jennifer Myers
- 01 Dec 1999
- News
African-American Alumni Conference Considers Success and the Bottom Line
industrial North to create better lives for themselves, their families, and the community." Powell applauded the many African-American HBS graduates whose support for the gathering helped attract a long list of corporate sponsors,...
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Mary Ellen Gardner
- 04 Jan 2012
- First Look
First Look: January 4
changing circumstances, both within and outside of the gaming context. Market Interest in Nonfinancial Information Authors:R. G. Eccles, Michael P. Krzus, and George Serafeim Publication:Journal of Applied Corporate Finance 23, no. 4...
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Carmen Nobel
- February 2017 (Revised May 2022)
- Case
The De Beers Group: Exploring the Diamond Reselling Opportunity
By: Benjamin C. Esty, Daniel P. Gross and Lauren G. Pickle
In September 2014, Tom Montgomery (SVP of strategic initiatives at the De Beers Group) and his team launched a pilot program in the United States to explore the $1 billion diamond market for pre-owned (recycled) diamonds. According to Montgomery, the motivation for the...
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Keywords:
Diamonds;
Go-to-market Strategy;
Secondary Market;
Willingness To Pay;
Pilot Program;
Strategy Development;
Strategy Execution;
Scope;
Marketing;
Advertising;
Branding;
Customer Value;
Pawn Shops;
Jewelry;
Supply And Demand;
Corporate Strategy;
Business Strategy;
Vertical Integration;
Advertising Campaigns;
Value Creation;
Retail Industry;
Consumer Products Industry;
Advertising Industry;
Mining Industry;
United States;
United Kingdom;
Africa;
Botswana;
South Africa;
Namibia
Esty, Benjamin C., Daniel P. Gross, and Lauren G. Pickle. "The De Beers Group: Exploring the Diamond Reselling Opportunity." Harvard Business School Case 717-430, February 2017. (Revised May 2022.)
- 25 Jul 2007
- Lessons from the Classroom
The Evolution of Apple
he also moved quickly to make some changes, announcing that archrival Microsoft would be developing core products such as its Office software for the Mac. In 1998, Apple launched the iMac, a candy-colored computer that fit well with its ad View Details
- 01 Dec 1999
- News
Good Day, Sunshine
Johnstone (MBA '66) also spoke to all alumni. He paid tribute to the success of the reunion campaigns, noting that the Class of 1964 had already set a new 35th Reunion Campaign record by raising over $4.4 million. Johnstone reported that...
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