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- All HBS Web (528)
- Faculty Publications (63)
Show Results For
- All HBS Web (528)
- Faculty Publications (63)
- 28 Oct 2014
- First Look
First Look: October 28
of Search Engine Services: Channel Interdependence in Search Engine Results By: Edelman, Benjamin, and Zhenyu Lai Abstract—The authors examine prominent placement of search... View Details
Keywords: Carmen Nobel
- 17 Aug 2009
- Research & Ideas
Quantifying the Economic Impact of the Internet
The fight was lost as consumers voted for free information supported by advertising over subscription services. Ironically, online advertising and the commercialization of the Web achieved important goals of the resisters: to preserve the... View Details
- Web
Winners & Runners-Up | New Venture Competition
John Ikeda, HKS Manoah Koletty, HKS Mustafa Khalifeh Social Enterprise Track Winner Innovative consumer finance for the base of the pyramid. WAVE Hospitality Academy Misan Rewane, HBS Karan Chopra, HBS Navid Rahimi, HBS Bryan Mezue, HBS... View Details
- 11 Sep 2012
- First Look
First Look: September 11
faced little consumer demand for natural products, and little consumer knowledge of what they entailed. The creation of new categories involved three overlapping waves of entrepreneurship. The first involved... View Details
Keywords: Sean Silverthorne
- 22 Jul 2002
- Research & Ideas
Is Performance-Based Pricing the Right Price for You?
services that simultaneously provide greater customer value and higher supplier profitability. We constantly strive to move elements of the relationship from the zero-sum conflict side to the win-win cooperation side to achieve business success and relieve personal... View Details
- Web
Q&A with the HBS Armed Forces Alumni Association, MBA Class of 2023 - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering... View Details
- 12 Jan 2016
- First Look
January 12, 2016
practice, disciplinary rigor, and successful search for powerful generalizations help explain the lasting impact of their 1965 book, A Behavioral Theory of Labor Negotiations. Central to their argument are three important... View Details
Keywords: Carmen Nobel
- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
inappropriate ads promoting the brand’s “finger licking good” behavior, many brands quickly turned off existing creative and searched for new brand stories to tell that better reflected the new cultural environment. View Details
Keywords: by Sean Silverthorne
- Web
My HBS Student Loan Story: Ina Foalea (MBA 2018) - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering... View Details
- Web
The Importance of Mentorship: A Conversation With Professor Ting Zhang - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering... View Details
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
In 1994, the World Wide Web was not yet a household name. A new company called Yahoo! had just developed a way to look for sites on the Internet—the search engine. HotWired debuted as the first online magazine to carry advertisements.... View Details
Keywords: by Susan Young
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
factors that influence consumer behavior are so varied and complex, and the data that companies collect is so rich, just modeling how consumers search a single retail website... View Details
Keywords: by Kristen Senz
- Web
Recommended Reading - Advancing Racial Equity
Disparities in Consumer Banking The Color of Credit: Mortgage Discrimination, Research Methodology, and Fair-Lending Enforcement By: Stephen L. Ross and John Yinger In 2000, homeownership in the United States stood at an all-time high of... View Details
- 10 Feb 2016
- Blog Post
Combining an Interest in Music and Business
my promise to myself was to actively maintain music as a core part of my life, as I was afraid the “MBA life” would be too time consuming to be able to do any music. Although I did continue to sing, I am a little embarrassed to admit that... View Details
- Web
Decarbonization and Sustainable Production: Immersive Field Course in Denmark and the Netherlands - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering... View Details
- Web
Career Support - Business & Environment
search tips and resources. Students can also view and apply for job opportunities, research organizations (login required) that recruit on campus, schedule interviews, and sign up for programs and coaching appointments. 12twenty Internal... View Details
- Web
Industry Information - Alumni
the global personal care and household product market. Recently, it has added features on a variety of subjects, and expanded coverage in fast-growing markets in Asia and Latin America. CPG Matters A twice-monthly e-zine directed to the View Details
- 13 Mar 2005
- Research & Ideas
The Tricky Business of Nonprofit Brands
rely on the reputation of the nonprofit and the belief they have that the organization is doing, and will continue to do, good work. Edelman PR tracks consumer trust in global brands and has found that many global NGOs such as Amnesty... View Details
Keywords: by Manda Salls
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
searched for new brand stories to tell that better reflected the new cultural environment. Consumers largely agreed with this decision, with 77 percent claiming that brands in their marketing communications... View Details
Keywords: by Jill Avery and Richard Edelman
- 18 Feb 2019
- Book
What’s Really Disrupting Business? It’s Not Technology
going to do it more conveniently,’” says Thales S. Teixeira, author of the new book Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption, which debuts tomorrow. “Incumbents tend to respond to decoupling by gluing... View Details