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- News (32)
- Research (619)
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- Multimedia (1)
- Faculty Publications (340)
Show Results For
-
All HBS Web
(700)
- News (32)
- Research (619)
- Events (1)
- Multimedia (1)
- Faculty Publications (340)
- March 2000 (Revised January 2001)
- Background Note
Customers in Health Care, The
By: Richard M.J. Bohmer
Reviews the current literature on the consumers of health care, primarily patients. Discusses their stated preferences, the sources of information they use in making their selections of plan and provider, and their behavior.
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Bohmer, Richard M.J. "Customers in Health Care, The." Harvard Business School Background Note 600-118, March 2000. (Revised January 2001.)
- Article
Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes
Does “liking” a brand on Facebook cause a person to view it more favorably? Or is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’...
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Keywords:
Brands;
Marketing Effectiveness;
Brand Evaluation;
Peer Influence;
Brands and Branding;
Social and Collaborative Networks;
Social Media
John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I. Norton. "Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes." Journal of Marketing Research (JMR) 54, no. 1 (February 2017): 144–155.
- May 2009 (Revised November 2009)
- Case
Ralph Nader: When Purpose and Legacy Collide
By: Nitin Nohria and Umaimah Mendhro
This case tells the story of Ralph Nader's leadership, from his success as a crusader for consumer interests and active public participation in the political process to his controversial campaigns for the U.S. presidency.
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Keywords:
Values and Beliefs;
Government and Politics;
Leadership;
Personal Development and Career;
Reputation;
Public Opinion;
Public Administration Industry
Nohria, Nitin, and Umaimah Mendhro. "Ralph Nader: When Purpose and Legacy Collide." Harvard Business School Case 409-117, May 2009. (Revised November 2009.)
- January 2021
- Case
Value-Based Insurance Design at Onex
By: Joshua Schwartzstein, Amitabh Chandra and Amram Migdal
The operating executives of Health and Benefits for Onex Partners, Megan Jackson Frye and Sam Camens, faced a challenge: Healthcare costs for employees of Onex’s portfolio companies were continuing to rise above the consumer price index, reflecting broader trends...
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Keywords:
Decision Making;
Cost vs Benefits;
Decision Choices and Conditions;
Decisions;
Finance;
Behavioral Finance;
Insurance;
Health;
Health Care and Treatment;
Human Resources;
Compensation and Benefits;
Markets;
Demand and Consumers;
Consumer Behavior;
Social Psychology;
Behavior;
Interests;
Motivation and Incentives;
Perception;
Health Industry;
Insurance Industry;
North America;
United States
Schwartzstein, Joshua, Amitabh Chandra, and Amram Migdal. "Value-Based Insurance Design at Onex." Harvard Business School Case 921-023, January 2021.
David A. Thomas
David Thomas is H. Naylor Fitzhugh Professor of Business Administration at Harvard Business School. His research addresses issues related to executive development, cultural diversity in organizations, leadership and organizational change. He recently served as a... View Details
- 15 May 2007
- Working Paper Summaries
I’ll Have the Ice Cream Soon and the Vegetables Later: Decreasing Impatience over Time in Online Grocery Orders
- 24 May 2017
- Working Paper Summaries
Reinventing the American Wine Industry: Marketing Strategies and the Construction of Wine Culture
- August 2002 (Revised February 2005)
- Case
Gillette Company (B): Leadership for Change
By: Rosabeth M. Kanter and James Weber
Describes the actions and behavior of a new CEO in his first days and weeks as he sets expectations for his top management team and introduces processes and disciplines to begin the turnaround of a global consumer products company.
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Keywords:
Business Strategy;
Policy;
Change Management;
Leading Change;
Motivation and Incentives;
Strategic Planning;
Retail Industry
Kanter, Rosabeth M., and James Weber. "Gillette Company (B): Leadership for Change." Harvard Business School Case 303-033, August 2002. (Revised February 2005.)
- December 1997 (Revised May 1998)
- Case
CUC and HFS: Corporate Identity for a "Merger of Equals"
By: Stephen A. Greyser and Robert J. Crawford
In the wake of a major $20 billion market capitalization "merger of equals," two large consumer service firms must determine a new name for the new entity. Neither CUC nor HFS is well known among consumers. The CUC Services (e.g., shopping, travel, credit card...
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Keywords:
Mergers and Acquisitions;
Capital;
Brands and Branding;
Identity;
Customization and Personalization;
Value;
Service Industry
Greyser, Stephen A., and Robert J. Crawford. CUC and HFS: Corporate Identity for a "Merger of Equals". Harvard Business School Case 598-028, December 1997. (Revised May 1998.)
- 17 Apr 2007
- First Look
First Look: April 17, 2007
transforming locally engaged citizens into viewers consuming programming from distant sources. In response to such concerns, many regulatory agencies, including the Federal Communication Commission in the United States, curtail the...
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Keywords:
Martha Lagace
- Article
Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride
By: Silvia Bellezza and Anat Keinan
This research examines how core consumers of selective brands react when non-core users obtain access to the brand. Contrary to the view that non-core users and downward brand extensions pose a threat to the brand, this work investigates the conditions under which...
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Bellezza, Silvia, and Anat Keinan. "Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride." Journal of Consumer Research 41, no. 2 (August 2014): 397–417.
- January 1989 (Revised December 1991)
- Case
British Airways: ""Go for It, America!"" Promotion (A)
Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports...
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Keywords:
Advertising Campaigns;
Crime and Corruption;
Crisis Management;
Management Teams;
Time Management;
Marketing Strategy;
Perception;
Value Creation;
Travel Industry;
United Kingdom;
United States
Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (A). Harvard Business School Case 589-089, January 1989. (Revised December 1991.)
- Web
PhD Programs - Doctoral
sub-fields: quantitative marketing and consumer behavior. Theoretical modeling within quantitative marketing borrows from computer science, microeconomics, and statistics to offer guidelines for a firm’s marketing strategies. Experimental...
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- Web
Publications - Faculty & Research
that... View Details Keywords: Churn ; Churn Management ; Churn/retention ; Assortment Planning ; Retail ; Retailing ; Retailing Industry ; Preference Heterogeneity ; Assortment Optimization ; Customers ; Retention ; Consumer Behavior ;...
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- 2009
- Working Paper
Anger and Regulation
By: Rafael Di Tella and Juan Dubra
We propose a model where voters experience an emotional cost when they observe a firm that has displayed insufficient concern for other people's welfare (altruism) in the process of making high profits. Even with few truly altruistic firms, an equilibrium may emerge...
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- 21 Jan 2009
- First Look
First Look: January 21, 2009
http://www.hbs.edu/research/pdf/06-007.pdf Sweatshop Labor Is Wrong Unless the Jeans Are Cute: Motivated Moral Disengagement Authors:Neeru Paharia and Rohit Deshpandé Abstract While many consumers say they care about issues such as...
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Keywords:
Martha Lagace
- May 1998
- Background Note
Note on the Retailing Industry
By: David E. Bell and Ann Leamon
Presents a survey discussion of retailing and current issues. Examines the impact of changing consumer attitudes on the industry and outlines the industry's response: consolidation, adoption of technology, use of brands and private labels, and changing relationships...
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Keywords:
Transformation;
Debates;
Customers;
Surveys;
Partners and Partnerships;
Attitudes;
Adoption;
Consolidation;
Retail Industry
Bell, David E., and Ann Leamon. "Note on the Retailing Industry." Harvard Business School Background Note 598-148, May 1998.
- 2022
- Working Paper
Stories, Statistics and Memory
By: Thomas Graeber, Christopher Roth and Florian Zimmermann
For most decisions, we rely on information encountered over the course of days,
months or years. We consume this information in various forms, including abstract
summaries of multiple data points – statistics – and contextualized anecdotes about
individual instances...
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Graeber, Thomas, Christopher Roth, and Florian Zimmermann. "Stories, Statistics and Memory." Working Paper, December 2022.
- 09 Sep 2014
- First Look
First Look: September 9
Publications September 2014 Cambridge University Press Consumer Lending in France and America: Credit and Welfare By: Trumbull, Gunnar Abstract—Why did America embrace consumer credit over the course of...
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Keywords:
Sean Silverthorne
- April 2012
- Article
Bouncing Out of the Banking System: An Empirical Analysis of Involuntary Bank Account Closures
By: Dennis Campbell, F. Asis Martinez-Jerez and Peter Tufano
Using a new database, we document the factors that relate to the extent of involuntary consumer bank account closure resulting from excessive overdraft activity. Consumers who have accounts involuntarily closed for overdraft activity may have limited or no access to...
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Keywords:
Mathematical Methods;
Customers;
Social Issues;
Outcome or Result;
Budgets and Budgeting;
Forecasting and Prediction;
Competition;
Banks and Banking;
Policy;
Personal Characteristics;
Credit;
Employment;
United States
Campbell, Dennis, F. Asis Martinez-Jerez, and Peter Tufano. "Bouncing Out of the Banking System: An Empirical Analysis of Involuntary Bank Account Closures." Journal of Banking & Finance 36, no. 4 (April 2012): 1224–1235.