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- All HBS Web (584)
- Faculty Publications (125)
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- 01 Oct 2012
- Research & Ideas
Better by the Bundle?
Sales can soar when companies bundle products together into one cheaper package—Happy Meal, anyone? Yet a buyer's affinity for such deals comes with a big caveat, according to new research: These groupings are often successful only if the View Details
Keywords: by Dina Gerdeman
- 04 Mar 2019
- What Do You Think?
What’s the Antidote to Surveillance Capitalism?
include the founders and leaders of organizations such as Google and Facebook. Their business models are centered around the exchange of a “free” service for free information about us that can later be combined with other data and sold. They regard users not as View Details
- 09 Feb 2024
- HBS Case
Slim Chance: Drugs Will Reshape the Weight Loss Industry, But Habit Change Might Be Elusive
be wary of the drugs and prefer the alternative models. Lambert: So new drugs like Ozempic and Wegovy really are going to change the weight loss industry? Herzlinger: Yes. They’re helpful, no question. But don’t get stars in your eyes.... View Details
- 17 Jan 2023
- In Practice
8 Trends to Watch in 2023
As 2023 begins, businesses and employees face an uncertain economy and labor market, as the twin dilemmas of inflation and interest rates weigh on forecasts. Harvard Business School faculty share the top trends that they believe will shape the workplace and markets... View Details
Keywords: by Avery Forman
- 24 Jul 2000
- Research & Ideas
Value Maximization and Stakeholder Theory
consuming their economic rents in this manner. Enlightened Stakeholder Theory Enlightened stakeholder theory is easy to explain. It can take advantage of most that stakeholder theorists offer in the way of processes and audits to measure... View Details
Keywords: by Michael C. Jensen
- 25 Jan 2016
- Research & Ideas
When Negotiating a Price, Never Bid with a Round Number
market price of three consumer products. Before making their guesses, they received “audience suggestions” for what they should bid. When given the chance to choose which audience members would help them on future bids, participants were... View Details
Keywords: by Carmen Nobel
- 16 Jun 2020
- Research & Ideas
Your Customers Have Changed. Here's How to Engage Them Again.
strategies firms should employ to navigate the COVID-deaccession crisis. We now provide five customer-centric principles for firms to deploy. Expand your digital footprint. Companies need to adjust to the new reality that customers prefer... View Details
- 14 Aug 2018
- First Look
First Look at New Research and Ideas, August 14, 2018
and healthy innovation. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54851 in press Management Science Procedural Justice and the Risks of Consumer Voting By: Kim, Tami, Leslie John, Todd Rogers, and Michael I. Norton... View Details
Keywords: by Sean Silverthorne
- 19 Jan 2011
- First Look
First Look: Jan. 18
http://press.princeton.edu/titles/9390.html Why You Aren't Buying Venezuelan Chocolate Author:Rohit Deshpandé Publication:Harvard Business Review 88, no. 12 (December 2010) Abstract The article discusses the "provenance paradox," wherein View Details
Keywords: Sean Silverthorne
- 21 Jun 2010
- Research & Ideas
Strategy and Execution for Emerging Markets
therefore focus their research worldwide, not just on the BRICs. “Often the main prize today is the emerging middle class, which aspires to consume world class products at lower price points." -Krishna G. Palepu "We have been studying... View Details
Keywords: by Martha Lagace
- 30 May 2023
- Research & Ideas
Can AI Predict Whether Shoppers Would Pick Crest or Colgate?
commercially available version of GPT-3 to elicit thousands of simulated customer responses and found that AI can produce demand patterns that resemble those of human studies. “Utilizing this tool, which is in some ways a consumer... View Details
Keywords: by Kristen Senz
- 19 May 2015
- First Look
First Look: May 19
the conventional financial system and the real economy. Publisher's link: http://pubs.aeaweb.org/doi/pdfplus/10.1257/jep.29.2.213 May 2015 Journal of Public Economics De Gustibus non est Taxandum: Heterogeneity in Preferences and Optimal... View Details
Keywords: Sean Silverthorne
- 16 Apr 2007
- Research & Ideas
Delivering the Digital Goods: iTunes vs. Peer-to-Peer
case the record companies. We believe that from the point of view of Apple, 99 cents is too expensive. Because profit comes mainly from the sale of hardware, Apple is likely to prefer lower download prices. From the point of view of... View Details
- 28 Aug 2012
- First Look
First Look: August 28
that preferences for masculinity versus femininity mediated White participants' attraction to Blacks relative to Asians. Analysis of the 2000 United States Census replicated this pattern with interracial marriages. In Study 5, Blacks were... View Details
Keywords: Sean Silverthorne
- 29 Nov 2022
- Research & Ideas
Is There a Method to Musk’s Madness on Twitter?
for misleading consumers on how they planned to use their personal information. On Friday Twitter executives who served on a governance board the FTC had ordered into existence left the company, prompting Senate Democrats to urge the FTC... View Details
- 02 Jun 2022
- Research & Ideas
Blissful Thinking: When It Comes to Finding Happiness, 'Your Dreams Are Liars'
and a former professional French-horn player, Brooks came to the subject of happiness by way of art. His early research focused on why people produce and consume art and beauty as well as the motives behind human generosity. He discovered... View Details
Keywords: by Dan Morrell
- 07 Jul 2008
- Research & Ideas
Innovation Corrupted: How Managers Can Avoid Another Enron
"reserve requirement" to back up supply commitments. Enron had a major advantage over competitors as a middleman between producers and consumers because it operated one of the nation's largest natural gas pipeline networks.... View Details
- 01 Oct 2007
- Research & Ideas
Encouraging Dissent in Decision-Making
notion that a large segment of consumers might prefer automobiles that were safe and fuel-efficient. Coca-Cola ignored evidence that "New Coke" would fizzle and launched it anyway. Companies in the... View Details
Keywords: by Garry Emmons
- 23 Sep 2008
- First Look
First Look: September 23, 2008
of the modern neo-liberal regime. No PDF is available for download at this time. Social Categories and Minimizing Joint Gains: An Ethical Dilemma? Authors:Stephen M. Garcia, Max H. Bazerman, and Dale T. Miller Abstract People prefer... View Details
Keywords: Martha Lagace
- 25 May 2010
- First Look
First Look: May 25
Network Effects Authors:Hanna W. Halaburda and Mikołaj Jan Piskorski Abstract We model conditions under which agents in two-sided matching markets would rationally prefer a platform-limiting choice. We show that platforms that offer a... View Details
Keywords: Martha Lagace