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- Faculty Publications (63)
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- All HBS Web (305)
- Faculty Publications (63)
- 12 Aug 2008
- Op-Ed
Google-Yahoo Ad Deal is Bad for Online Advertising
obtains excessive market share, consumers who prefer a different approach will have no viable choice. The Effect Of Market Concentration On Payments To Publishers The future viability of Yahoo's ad platform...
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- Web
Buy Now, Pay Later: Credit, Information, and the Courts
the Courts Credit and Information Technology Credit in a Consumer Society Research Links Credits As pioneers of the nascent information industry, the nineteenth-century credit ratings firms survived near-fatal attacks on several fronts....
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- Web
Innovating in Health Care - Course Catalog
accountability, technology, and consumer characteristics of virtually every major kind of health care organization. Understand how to align the innovation with the Six Factors that critically influence this kind of innovation—structure...
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- 31 Mar 2014
- Research & Ideas
Encouraging Niche Content in an Ad-Driven World
eyeballs," says Zhu, an assistant professor at Harvard Business School. "Content providers are serving advertisers rather than the audience, and consumers with niche preferences will be out of luck because the content they're...
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- 04 Mar 2009
- Op-Ed
Credit is Not the Bogey
made appliances and furniture. Now that only stellar borrowers with large down payments and hefty incomes get mortgages, we have seen the homebuilding and home-buying industry, and with it the economy, retrench. As for retail, now that...
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- 15 Mar 2016
- First Look
March 15, 2016
evidence that such “CEO activism” can influence public opinion and consumer attitudes. Our field experiment examines the impact of Apple CEO Tim Cook’s public statements opposing a pending religious freedom law that critics warned would...
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- Profile
Blake Landro
Making a dramatic shift in both industry and location, Blake decided to make a difference at Google, in Mountain View, CA, where he worked on Google Checkout, an online payment platform for small- to medium-sized businesses. “It had just...
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- 12 Apr 2011
- News
Twelve Global Finalists Compete at HBS
Arab Emirates Rohit Dev Thakwani, OPM 37 2008 SpendWisor.com consumer electronics marketplace Midwest/Central U.S. HBS Club of Chicago Marc Hoecker, MBA '08 vinsnap mobile automotive marketing New England HBS Association of Boston Marco...
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Multiple alumni
- 01 Sep 2004
- News
A Market-Based Prescription
they price their products depend on consumer demand, value, and traditional market forces. Our present system suppresses these forces and innovation. Doctors can only provide services that fit static billing and View Details
- 01 Dec 2010
- News
Eight Join HBS Faculty
interface of technology and marketing and has studied how marketing is impacted by technology that enables firms to learn more about consumers and competitors. Kumar earned his Ph.D. from Carnegie Mellon University, where he received the...
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- 20 Mar 2020
- Research & Ideas
How Small Businesses Can Survive the Coronavirus Outbreak
worse than the financial crisis,” says Mills, who led the United States Small Business Administration from 2009 to 2013. “Many small businesses will not survive more than a month.” Small businesses have been scaling down and temporarily closing as View Details
- 01 Jun 2016
- News
Case Study: On the Table
choices among payment vendors and difficulties finding employees with e-commerce experience, necessitating extensive training. The Question: Cahuzac and his cofounders had planned to run a furniture company, not a logistics one. How can...
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- Web
Building Web 3 Businesses - Course Catalog
and thus potentially rebalancing their relationship with online platforms. This new Internet architecture holds the potential for building disintermediated financial and payment rails that could improve financial inclusion and...
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- 09 Dec 2014
- First Look
First Look: December 9
as a major threat for startups and small companies; big companies have more financial resources and greater scale, market power, and brand awareness than small ones. However, our research finds that a smaller brand can actually benefit if View Details
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Sean Silverthorne
- 04 Apr 2007
- Research & Ideas
The Business of Global Poverty
materials that enables impoverished Mexican families to build their own housing; or in Brazil, with Kodak's no-frills camera/film packages, or the department store Magazine Luiza's merchandise, payment plans, and customer service, all...
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by Garry Emmons
- 07 Dec 1999
- Research & Ideas
Henry Heinz and Brand Creation in the Late Nineteenth Century
was not new to the late nineteenth century. Rural consumers had long bartered butter, eggs, horseradish, and other foodstuffs with storekeepers in exchange for sugar, coffee, and other items that could not be made at home. 55 Retailers...
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by Nancy F. Koehn
- 17 Apr 2017
- HBS Case
This Turkish Debt Collector Is Customer-friendly
of both their consumers and regulators. “Usually, with debt collection, the object is to dial for dollars—collect as much as you can in the first phone call, and then outsource the work to the legal system,” says Campbell, whose research...
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- 01 Jan 2008
- News
Meg Whitman, MBA 1979
growth rate. Clearly eBay was doing something right.” At the time, Whitman was a general manager of the Preschool Division of the Rhode Island–based toy company Hasbro, overseeing brands like Mr. Potato Head and Teletubbies. eBay’s ability to link View Details
- Web
Field Course: Transforming Health Care Delivery - Course Catalog
engagement, digital health, payment reform, and the creation of appropriate incentives for value delivery and innovation. For each of these approaches, the course will emphasize the importance of identifying improvement opportunities,...
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- 01 Sep 2008
- News
Mara Aspinall
change that. Going forward, we need to view diagnostics, devices, and drugs in terms of the objective value that each creates. What about patient attitudes? Do you think most health-care consumers are ready to place their faith in...
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