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- Faculty Publications (346)
Show Results For
-
All HBS Web
(1,768)
- People (1)
- News (597)
- Research (825)
- Events (9)
- Multimedia (42)
- Faculty Publications (346)
- October 1993 (Revised July 1997)
- Case
Measure of Delight: The Pursuit of Quality at AT&T Universal Card Services (A)
By: Roy D. Shapiro and Michael D. Watkins
AT&T's Universal Card Services (UCS) has been extremely successful during its short lifetime. Dedicated to improving service quality and customer satisfaction, chief quality officer Rob Davis and his quality team have designed and put into place an unusual measurement...
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Keywords:
Customer Satisfaction;
Policy;
Compensation and Benefits;
Performance Evaluation;
Quality;
System;
Telecommunications Industry
Shapiro, Roy D., and Michael D. Watkins. "Measure of Delight: The Pursuit of Quality at AT&T Universal Card Services (A)." Harvard Business School Case 694-047, October 1993. (Revised July 1997.)
- February 2022 (Revised January 2023)
- Case
Huazhu: A Chinese Hotel Giant's Journey of Digital Transformation
By: Feng Zhu, Yulin Fang, Bonnie Yining Cao and Duan Yang
Based in Shanghai, China, Huazhu Group, the world’s third-largest hotel operator, was known for its standardized IT system. It helped the company boost efficiency during the COVID-19 pandemic. Chief Digital Officer Xinxin Liu also faced some longer-term challenges:...
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Keywords:
Hotel Industry;
COVID-19 Pandemic;
Labor;
Business or Company Management;
Emerging Markets;
Information Technology;
Operations;
Strategy;
Digital Transformation;
Accommodations Industry;
China;
United States;
Singapore;
Germany;
Hong Kong
Zhu, Feng, Yulin Fang, Bonnie Yining Cao, and Duan Yang. "Huazhu: A Chinese Hotel Giant's Journey of Digital Transformation." Harvard Business School Case 622-071, February 2022. (Revised January 2023.)
- Video
Adrian Gore
Adrian Gore, founder and Group Chief Executive of Discovery Limited, describes data sharing practices which allowed the company to help governments worldwide prepare against the emergence of the COVID-19 Omicron variant.
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- 06 Jun 2014
- News
What Role Does Government Play in Job Creation?
- September 2016
- Case
Designing Performance Metrics at GoDaddy
By: C. Fritz Foley and Michael Lemm
Scott Wagner has recently joined GoDaddy, a leading provider of cloud-based software and services that helped individuals and small businesses establish a web presence, in the dual role of chief operating officer and chief financial officer. One of his first tasks is...
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Keywords:
Motivation and Incentives;
Management Practices and Processes;
Performance Evaluation;
Compensation and Benefits;
Web Services Industry
Foley, C. Fritz, and Michael Lemm. "Designing Performance Metrics at GoDaddy." Harvard Business School Case 217-004, September 2016.
- March 2017 (Revised March 2019)
- Case
Ant Financial (A)
By: Feng Zhu, Ying Zhang, Krishna G. Palepu, Anthony K. Woo and Nancy Hua Dai
Headquartered in Hangzhou (China), Ant Financial has grown into a fintech “Unicorn.” The fintech empire that the company established spanned verticals such as mobile and online payment (Alipay), money market fund (Yu’e Bao), wealth management (Ant Fortune),...
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Keywords:
Growth and Development Strategy;
Global Strategy;
Finance;
Opportunities;
Financial Services Industry;
Technology Industry
Zhu, Feng, Ying Zhang, Krishna G. Palepu, Anthony K. Woo, and Nancy Hua Dai. "Ant Financial (A)." Harvard Business School Case 617-060, March 2017. (Revised March 2019.)
- August 2022
- Exercise
Joy4Home Brands: Pricing Matters
By: Elie Ofek, Oded Koenigsberg and Marco Bertini
Joy4Home Brands, the maker of novel houseware items, was gearing up for its launch. The company would be introducing two lines: kitchenware products and storage containers. The initial go-to-market plan called for a direct to consumer (DTC) channel strategy. While...
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Keywords:
DTC;
Pricing Decisions;
B2B;
Product Marketing;
Product Launch;
Marketing Strategy;
Business Model;
Opportunities;
Consumer Products Industry
Ofek, Elie, Oded Koenigsberg, and Marco Bertini. "Joy4Home Brands: Pricing Matters." Harvard Business School Exercise 523-709, August 2022.
- 01 Apr 2008
- News
The Leader Within
- December 2010
- Case
Digital Divide
By: Sunil Gupta
In November 2010, Charles Henry, chief marketing officer of a major consumer packaged goods company, was trying to convince his senior managers to enhance the digital presence of the company's brands by significantly increasing their online marketing budget. However,...
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Keywords:
Budgets and Budgeting;
Digital Marketing;
Marketing Communications;
Marketing Strategy;
Information Technology
Gupta, Sunil. "Digital Divide." Harvard Business School Case 511-092, December 2010.
- July 2014 (Revised February 2015)
- Teaching Note
Johnson & Johnson: The Promotion of Wellness
By: John A. Quelch
The chief medical officer of Johnson & Johnson (J & J) is reflecting on forty years of sustained efforts by the company to improve employee wellness. The case reviews J & J's multiple wellness initiatives and efforts to measure their effectiveness. It also invites...
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Keywords:
Empoylee Wellness Programs;
Human Resource Management;
Corporate Management Strategy;
Employee Engagement;
Human Resources;
Management;
Organizations;
Performance;
Personal Development and Career;
Programs;
Strategy;
Health Industry;
Manufacturing Industry;
Medical Devices and Supplies Industry;
Pharmaceutical Industry;
North and Central America;
Europe;
Asia
- April 2006 (Revised October 2008)
- Case
Marketing New York City
By: V. Kasturi Rangan, Anita Elberse and Marie Bell
New York City is a pioneer in the emerging field of municipal marketing. The city's first chief marketing officer must develop a marketing organization with a self-funded business model that creates value for the city by leveraging the city's assets, including physical...
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Keywords:
Entrepreneurship;
Government and Politics;
Goals and Objectives;
Marketing Strategy;
Partners and Partnerships;
Value Creation;
New York (city, NY)
Rangan, V. Kasturi, Anita Elberse, and Marie Bell. "Marketing New York City." Harvard Business School Case 506-022, April 2006. (Revised October 2008.)
- October 2013
- Column
How Should Your Leaders Behave?
By: Kevin Sharer
The article discusses the value of effective leadership and an examination of the ways in which a corporate leader should behave as of October 2013, focusing on role models in business and the behavioral traits of chief executive officers (CEOs). Diversity in business...
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Keywords:
Leadership Style
Sharer, Kevin. "How Should Your Leaders Behave?" Harvard Business Review 91, no. 10 (October 2013): 40.
- July 2024
- Case
Compass Ethics: Governing Through Ethical Principles at WeCorp Industries
By: Elisabeth Kempf and Jesse M. Shapiro
Andrew Hill is Chief Information Officer at WeCorp, a UK-based defense technology startup specializing in drone technology. WeCorp faces decisions about international licensing and AI integration in its drones. In partnership with Compass Ethics, Hill aims to establish...
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- 06 Jun 2016
- News
What Role Does Government Play in Job Creation?
- 26 Apr 2010
- News
The Pay Problem
- 30 Jan 2012
- News
The Perils of High CFO Incentive Pay
- 20 Jan 2021
- News
Mission possible: How start-up thinking can help public projects
- 2011
- Other Unpublished Work
Functional Centralization and the Division of Labor in Management
By: Julie Wulf, Maria Guadalupe and Hongyi Li
This paper shows that the trend towards flatter hierarchies in large US firms since the mid-80's has been accompanied by increased centralization of activities at the top of the organization. In particular, the number of functional managers (e.g., Chief Financial...
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