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Show Results For
- All HBS Web
(1,827)
- People (38)
- News (408)
- Research (626)
- Events (1)
- Multimedia (171)
- Faculty Publications (271)
- 01 Oct 1999
- News
Making the Case for Maine: HBS Club and State's CEO Discuss Business Issues
Since the case method was introduced to management education by HBS in the 1920s, its approach to understanding business through real-world examples has been employed in thousands of classrooms throughout... View Details
Keywords: Janine Brunell Looker
- Web
Case Writing & Industry | Baker Library | Bloomberg Center | Harvard Business School
Skip to Main Content Exhibition Home Exhibition Business Education & The Case Method The General Shoe Company, 1921 Case Writing & Industry Expansion of the View Details
- June 2020
- Teaching Note
Understanding the Brand Equity of Nestlé Crunch Bar
By: Jill Avery and Gerald Zaltman
Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details
- 1997
- Chapter
On the Role of the Wiener Process in Finance Theory and Practice: The Case of Replicating Portfolios
By: Robert C. Merton
Keywords: Mathematical Methods
Merton, Robert C. "On the Role of the Wiener Process in Finance Theory and Practice: The Case of Replicating Portfolios." In The Legacy of Norbert Wiener: A Centennial Symposium. Vol. 60, edited by D. Jerison, I. M. Singer, and D. W. Stroock. Proceedings of Symposia in Pure Mathematics . Providence, RI: American Mathematical Society, 1997.
- May 2004
- Article
The Case for International Coordination of Electricity Regulation: Evidence from the Measurement of Efficiency in South America
A decade of experience has shown that monitoring the performance of public and private monopolies is the hardest part of electricity sector reform in South America—because operators control most of the information needed for effective regulation. South American... View Details
Keywords: Information; Mathematical Methods; Monopoly; Globalization; Energy Sources; Energy Industry; South America
Ruzzier, Christian Alejandro, A. Estache, and M. Rossi. "The Case for International Coordination of Electricity Regulation: Evidence from the Measurement of Efficiency in South America." Journal of Regulatory Economics 25, no. 3 (May 2004): 271–295.
- 01 Jun 2005
- News
The Nature of Change
in which everybody knows the ‘company,’ ” he continues. “You’re able to put the students in positions of responsibility and have them challenge one another. It’s the case method at its very best for that... View Details
- Nov 23 2022
- Short Film
The Harvard Business School Live Online Classroom
- 19 Nov 2021
- News
Professor VG Narayanan: Synergy
- 13 May 2022
- News
Emeritus Professor Jim Austin: Invigorating
- January 2019
- Supplement
Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar... View Details
Keywords: Brand Management; Market Research; Brand Positioning; Value Proposition; Consumer Products; Fast Moving Consumer Goods; Qualitative Methods; Zaltman Metaphor Elicitation Technique; ZMET; Data Analysis; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Marketing Communications; Analytics and Data Science; Analysis; Consumer Products Industry; Food and Beverage Industry; Advertising Industry; United States; North America; Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis." Harvard Business School Supplement 519-062, January 2019.
- Jul 24 2018
- Testimonial
Bringing education ideas to Brazil
- Web
Getting a Peek Into the HBS Experience - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year... View Details
- 08 Mar 2022
- Blog Post
Recalling My First Cold Call: A Conversation with Second-Year Students
The start of 2022 not only marks a new year but also the graduation year of the MBA Class of 2022. As they begin their last semester, we asked EC (second-year) students about their first cold call, case View Details
- Profile
Bryan Guerra
craved a learning experience that was more immersive and interactive, and I knew that the case method would provide this advantage. Likewise, by throwing myself into this unique setting, I knew I'd be forced... View Details
- 17 Dec 2021
- News
Professor Anita Elberse: Storytelling
- 2007
- Manual
Managing School Districts for High Performance: Instructor's Guide
By: Stacey Childress, Richard F. Elmore, Allen S. Grossman and Susan Moore Johnson
Teaching by the case method has the potential to affect profoundly the way that teachers, students, and professionals approach the learning process. This companion volume includes detailed teaching notes on each case in the coursebook, with an emphasis on making cases... View Details
Childress, Stacey, Richard F. Elmore, Allen S. Grossman, and Susan Moore Johnson, eds. Managing School Districts for High Performance: Instructor's Guide. Cambridge, MA: Harvard Education Press, 2007.