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All HBS Web
(353)
- People (1)
- News (36)
- Research (250)
- Multimedia (2)
- Faculty Publications (81)
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- 25 Oct 2016
- First Look
October 25, 2016
can be used to evaluate the implications of marketing actions, consumer heterogeneity, competition, successive technology generations, and globalization. The exposition is filled with vivid examples from a wide array of domains (video...
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Sean Silverthorne
- 19 Jul 2011
- First Look
First Look: July 19
communicate with its chosen target market. It also allows for a rich discussion of the brand image the company needs to portray to leverage success beyond the World Cup event. Purchase this...
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Sean Silverthorne
- 12 Sep 2006
- First Look
First Look: September 12, 2006
brand strategies. They looked to emerging international markets to fuel growth and broaden their portfolios of alternate beverages like tea, juice, sports drinks, energy drinks, and bottled water. Coca-Cola and Pepsi-Cola had vied for the...
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Sean Silverthorne
- 28 Jul 2015
- First Look
First Look: July 28, 2015
biopharmaceutical firms, to evaluate the attractiveness of the merger, and to select a funding option. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/215079-PDF-ENG Harvard Business School Case 515-073 Jimmy Choo Jimmy Choo...
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Carmen Nobel
- 30 Oct 2005
- Research & Ideas
Tuning Jobs to Fit Your Company
questions: "What resources do I control to accomplish my tasks?" "What measures will be used to evaluate my performance?" "Who do I need to interact with and influence to achieve my goals?" "How much...
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by Robert Simons
- 10 Mar 2015
- First Look
First Look: March 10
solely on the merits of its strategic value to Oasys. He was forced to evaluate the strategic benefit alongside the likelihood of actually closing a deal, the specific terms of each deal, and especially the speed with which a deal could...
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Carmen Nobel
- 06 Apr 2016
- Research & Ideas
Should Entrepreneurs Pitch Products or Ideas for Products?
screenwriters, their most immediate problem is how to get the access, how to get their ideas heard” “From the buyer’s point of view, evaluating an idea not only involves physical costs and the opportunity cost of time,” Luo says. Having...
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- 25 Mar 2014
- First Look
First Look: March 25
http://hbr.org/product/Grupo-Beta-San-Miguel/an/514005-PDF-ENG Harvard Business School Case 313-069 Reinventing Brainlab (A) The management of Germany's Brainlab AG, a leading provider of software-driven oncology and surgery solutions, needs to View Details
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Sean Silverthorne
- 22 Dec 2015
- First Look
December 22, 2015
must now find consensus on a plan that meets the needs of Detroit and is acceptable to its creditors. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/215070-PDF-ENG Harvard Business School Case 515-076 Mauboussin Mauboussin is a French jewelry View Details
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Carmen Nobel
- 12 Mar 2012
- Research & Ideas
Crowded at the Top: The Rise of the Functional Manager
collected information from some 300 large American firms, focusing primarily on the period between 1986 and 1999. By evaluating a combination of confidential compensation surveys, public accounting records, and technology investment data,...
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by Carmen Nobel
- 19 Sep 2006
- First Look
First Look: September 19, 2006
the largest segment. The case describes in detail the company's endeavors to develop its private brand in apparel. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=506054 Icebreaker: The China Entry...
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Sean Silverthorne
- 29 Jan 2008
- First Look
First Look: January 29, 2008
result in deterioration of financial performance. Fixed- and sunk-cost conventional wisdom confers an unfair advantage on challengers and shackles incumbent firms that attempt to respond to an attack. Executives in established companies, bemoaning the expense of...
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Martha Lagace
- 22 Dec 2009
- First Look
First Look: Dec. 22
suddenly erupt in a full-blown crisis. The CCA approach is well-suited to capturing such "non-linearities" and to quantifying the effects of asset-liability mismatches within and across institutions. Risk adjusted CCA balance sheets facilitate simulations and...
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Martha Lagace
- 18 Dec 2012
- First Look
First Look: December 18
advance research on teamwork in health care should consider using or adapting one of these instruments before creating a new one. Because instruments vary considerably in the behavioral processes and emergent states of teamwork that they capture, researchers must...
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Carmen Nobel
- 11 Sep 2012
- First Look
First Look: September 11
must evaluate what is and what isn't working. Purchase this case:http://hbr.org/search/913521-PDF-ENG Foro Energy (A) Joseph B. Lassiter, William A. Sahlman, and James McQuadeHarvard Business School Case 812-136 Foro Energy developed...
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Sean Silverthorne
- 02 Aug 2011
- First Look
First Look: August 2
manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express. Fewer still would have predicted the success of the path it has taken. For two decades now, Samsung has...
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Sean Silverthorne
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
Doug J., Byungyeon Kim, and Byoung Park Abstract—We estimate a sales response model to evaluate the short- and long-term value of a sales representative’s detailing visit to different types of physicians. By understanding the dynamic...
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Sean Silverthorne
- 31 Mar 2009
- First Look
First Look: March 31, 2009
endorsement opportunities from Electronic Arts, 2K Games, and Xbox Live to add to his portfolio. Allows for a rich discussion about how superstar athletes and other celebrities can create and capture value from their brands as well as...
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Martha Lagace
- 02 Jan 2018
- First Look
First Look at New Research and Ideas, January 3, 2018
218-001 Bega Cheese: Bidding to Bring Vegemite Back Home In January 2017, the leadership team of Bega Cheese—the Australian dairy company—was considering a bid for Mondelez International’s Australia and New Zealand (ANZ) grocery business, which included several leading...
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Sean Silverthorne
- 08 Jul 2014
- First Look
First Look: July 8
simply begin with the direction you want to go and take a small step. Thinking alone will never change your life-you must ACT. Then evaluate the lessons you learn from that first step, build on them, and take another step in your desired...
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Carmen Nobel