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- Faculty Publications (138)
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- All HBS Web (340)
- Faculty Publications (138)
- 04 Sep 2019
- News
Clicks and Mortar
will move your purchasing to the digital space after visiting the pop-ups, so it’s not meant to be a channel of distribution; it’s an acquisition engine and a way to make a brand splash in a particular... View Details
John H. Bryan, Jr.
When Bryan took over Consolidated Foods, later renamed the Sara Lee Corporation, the company was a $2.5 billion dollar conglomerate. Bryan made significant acquisitions including the Hanes Corporation, which experienced a doubling of... View Details
Keywords: Food & Tobacco
Sanford I. Weill
At Travelers, Weill focused on growing the company’s assets with a particular emphasis on global expansion, a mission that led to the creation of Citigroup Inc., following the acquisition of Salomon Brothers in 1997 and the famous... View Details
Keywords: Finance
Nathan Cummings
By 1966, Cummings had grown Consolidated Foods into the nation’s fastest growing food processor, with sales of $830 million. Cummings’ most significant acquisition was Sara Lee, which he purchased in 1956 and grew into the nation’s... View Details
Keywords: Food & Tobacco
- 01 Jun 2022
- News
Case Study: Glass Half Full
limited upside (no chance of brand extension, no reselling to existing customers), but you have to pay for customer acquisition even inside Amazon. Shopify requires you to invest in many things beyond... View Details
- August 2008
- Supplement
Lenovo Chief Marketing Officer and Senior VP E-Commerce, Deepak Advani, Interviewed by Professor John Quelch
By: John A. Quelch
Professor John Quelch interviewed Lenovo CMO, Deepak Advani, regarding Lenovo's buy-out of IBM's personal computer business, and Lenovo's marketing strategy leading up to the 2008 Summer Olympics in Beijing, China. View Details
Keywords: Advertising; Leveraged Buyouts; Brands and Branding; Marketing Strategy; Hardware; Computer Industry; China
Quelch, John A. "Lenovo Chief Marketing Officer and Senior VP E-Commerce, Deepak Advani, Interviewed by Professor John Quelch." Harvard Business School Video Supplement 509-711, August 2008.
- 23 Jan 2017
- News
The CEO Who is Perking Up Peet’s Coffee
Although he had led major divisions of large companies, this was the first time Burwick, now 55, would be CEO. Started by Alfred Peet in 1966 in Berkeley, Peet’s has been a popular Bay Area company with a strong brand, said director of View Details
- 14 Nov 2016
- Op-Ed
5 Lessons I Hope Marketers Don’t Learn from Donald Trump
dreams of consumers, because a brand that’s built on such appeals will find it hard to grow to be a source of pride. Apparently misogyny, xenophobia, and contempt for the disabled have worked as customer View Details
Keywords: by John A. Deighton
- November 2009
- Case
Cisco Acquires Linksys
By: David F. Hawkins
Students must suggest ways to value intangible assets, including trademarks, acquired by Cisco in the Linksys acquisition. View Details
Keywords: Accounting; Mergers and Acquisitions; Trademarks; Brands and Branding; Information Technology; Valuation; Telecommunications Industry
Hawkins, David F. "Cisco Acquires Linksys." Harvard Business School Case 110-013, November 2009.
- 01 Mar 2006
- News
Faculty Books
its decision-making, marketing, brand management, innovation, acquisition strategies, corporate culture, and human-resource management. Managing Product and Service Development by Stefan H. Thomke... View Details
- 01 Jan 2004
- News
A. G. Lafley, MBA 1977
company's bevy of billion-dollar brands like Crest, Pampers, and Tide. He has also given considerable emphasis to nurturing talent, instituting leadership programs aimed at everyone from P&G's top 100 managers worldwide to the company's... View Details
- 01 Mar 2011
- News
Two Kinds of Green
private equity firm AEA Investors, which expanded Burt’s into stores like CVS, Walgreens, and Target. Burt’s subsequent acquisition by Clorox raised eyebrows. After all, Clorox is best known for making household bleach. “We did not want... View Details
- 28 Jul 2009
- First Look
First Look: July 28
fashion company competing in a variety of unconventional ways, many "experience economy" related. Moods fronts their brand with the "boy band" images of its three founders and designs eccentric features into their... View Details
Keywords: Martha Lagace
- April 2010
- Teaching Note
New Balance Athletic Shoe, Inc. (TN)
Teaching Note for [606094]. View Details
- 07 Dec 2016
- Blog Post
Marketing Reimagined: A Recap of the 2016 Marketing Innovation Conference
co-chairs. The day kicked off with a unique keynote. Five executives from successful startups took the stage to answer questions like “How do you acquire new customers & scale a brand while operating without a physical footprint?” or... View Details
Keywords: Entertainment / Media / Sports
- Profile
Adam Kanner
huge current area of focus for us. All our marketing is on the consumer side. Our metrics are volume, customer acquisition and repurchase rate. How do we offer a consumer experience and create a brand that... View Details
- 01 Feb 1999
- News
Entrepreneurs Speak at HBS
all. But Branson, whose career began in the late 1960s when he launched a student magazine and then a record company, told the audience that his enterprises all fit the company's brand. He defined the Virgin brand as representing service... View Details
- 07 Feb 2019
- News
A Course Correction at Chris-Craft
Julius (MBA 1988) helped steer venerable boating brand Chris-Craft into calmer waters. Heese and Julius are the founders of the private equity firm Stellican, which—as detailed in the story—focuses on “rescuing neglected heritage brands,”... View Details
- 25 Feb 2020
- News
Case Study: The Credit Bureau
they see three options: First, they could double down on the D2C side, which helps get the brand out there quickly, although it is subject to more competition and acquisition costs. The second option is to... View Details
- March 2004 (Revised September 2005)
- Case
Newell Rubbermaid: Strategy in Transition
By: Cynthia A. Montgomery, Rhonda Kaufman and Carole Winkler
Describes the transformation of a company's corporate-level strategy. Begins by laying out the strategy that brought the Newell Co. stunning success for nearly three decades. The highly integrated, internally consistent strategy was tailored for manufacturing and... View Details
Keywords: Change Management; Corporate Strategy; Transformation; Problems and Challenges; Acquisition; Product Development; Brands and Branding; Manufacturing Industry; Retail Industry; United States
Montgomery, Cynthia A., Rhonda Kaufman, and Carole Winkler. "Newell Rubbermaid: Strategy in Transition." Harvard Business School Case 704-491, March 2004. (Revised September 2005.)