Filter Results:
(313)
Show Results For
- All HBS Web (313)
- Faculty Publications (107)
Show Results For
- All HBS Web (313)
- Faculty Publications (107)
- Student-Profile
Patrick Ferguson
sports analytics consulting group, where he helped professional sports teams identify undervalued players. His next position—as an accounting research assistant at his alma mater—brought these threads together. The senior faculty members... View Details
- January 2019
- Supplement
Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar... View Details
Keywords: Brand Management; Market Research; Brand Positioning; Value Proposition; Consumer Products; Fast Moving Consumer Goods; Qualitative Methods; Zaltman Metaphor Elicitation Technique; ZMET; Data Analysis; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Marketing Communications; Analytics and Data Science; Analysis; Consumer Products Industry; Food and Beverage Industry; Advertising Industry; United States; North America; Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis." Harvard Business School Supplement 519-062, January 2019.
- 01 Sep 2014
- News
Ask the Expert: Byte-Testing Bitcoin
that will make anonymity an afterthought. I think the Bitcoin public ledger will eventually hold so much valuable information that some very interesting analytics companies are going to emerge to make sense of the data. Has there ever... View Details
- 01 Oct 2001
- News
Calling the Tune: Negotiation as an Improvisational Dance
provide a critical set of analytical and procedural skills." Along with grasping the basics in making a deal — the issues, priorities, similarities, and differences — Valley says it is crucial to consider with whom you are negotiating.... View Details
- 01 Jun 2014
- News
The Digital Deck
language of business and comprises three 30-hour courses: Business Analytics (created by Jan Hammond), Financial Accounting (by V.G. Narayanan), and Economics for Managers (by Anand). For its inaugural program this June, CORe will target... View Details
Keywords: Julia Hanna
- 01 Mar 2010
- News
The Meaning of Ramadi
Campbell (MBA '07) Courtesy Donovan Campbell One day in April 2007, my phone started ringing during a customer analytics class at HBS. I kept hitting silence, but the phone kept ringing. Thirteen calls and one very annoyed professor... View Details
- March–April 2023
- Article
Market Segmentation Trees
By: Ali Aouad, Adam Elmachtoub, Kris J. Ferreira and Ryan McNellis
Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market... View Details
Keywords: Decision Trees; Computational Advertising; Market Segmentation; Analytics and Data Science; E-commerce; Consumer Behavior; Marketplace Matching; Marketing Channels; Digital Marketing
Aouad, Ali, Adam Elmachtoub, Kris J. Ferreira, and Ryan McNellis. "Market Segmentation Trees." Manufacturing & Service Operations Management 25, no. 2 (March–April 2023): 648–667.
- winter 2003
- Article
Massively Categorical Variables: Revealing the Information in Zip Codes
We introduce the idea of a massively categorical variable, a variable such as zip code that takes on too many values to be treated in the standard manner, and show how to use it directly as explanatory variables in an econometric model. In an application of this... View Details
Steenburgh, Thomas J., Andrew Ainslie, and Peder Hans Engebretson. "Massively Categorical Variables: Revealing the Information in Zip Codes." Marketing Science 22, no. 1 (winter 2003): 40–57.
- 01 Aug 2001
- News
George C. Lodge
America, Lodge realized that ideology could be used as a multidisciplinary analytical tool for comparing countries and understanding change within a particular nation. The concept was pivotal in his award-winning 1975 book, The New... View Details
- 21 Mar 2024
- News
OC Alumni Get Clarity on AI; Inequality and Climate Change Explored in DC
Clubs News Clubs News Demystifying AI at Orange County Leadership Breakfast At its first HBS Leadership Breakfast event since before the pandemic, the HBS Association of Orange County (HBSAOC) tackled the potential of AI with a talk titled The Dawning of Artificial... View Details
Keywords: Margie Kelley
- 04 Dec 2018
- First Look
New Research and Ideas, December 4, 2018
link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55322 forthcoming Journal of Financial Economics Governance Through Shame and Aspiration: Index Creation and Corporate Behavior By: Chattopadhyay, Akash, Matthew D. Shaffer, and... View Details
Keywords: Dina Gerdeman
- 23 Jul 2018
- Research & Ideas
The Open Office Revolution Has Gone Too Far
(like employee satisfaction). Those are fine for understanding individual perceptions, but aren’t so good at quantifying real behavioral responses and organizational performance outcomes from open offices. The gap between perceptions and... View Details
Keywords: Re: Ethan S. Bernstein
- 23 Sep 2021
- News
Confronting Sustainability in Business; Pro-Bono Consulting for Black-Owned Companies
new data and analytics that allow us to generate insights that were unimaginable a few years ago.” Kawasaki is part of a steering committee from the HBS Club of Japan that has been working since June to develop the monthly Sustainability... View Details
Keywords: Margie Kelley
- 01 Jun 2010
- News
Alumni Books
the forces affecting attitudes and behaviors in each generation and analyzes the implications of organizational and technological changes for their future. Numbers Rule Your World: The Hidden Influence of Probability and Statistics on... View Details
- 12 Oct 2006
- First Look
First Look: October 12, 2006
responsible" investments as well as some consumers, activists, and potential employees. Unfortunately, there is little evidence about the validity of these ratings. We examine how well two of the most widely used ratings—those of Kinder, Lydenberg, Domini Research... View Details
Keywords: Sean Silverthorne
- 11 Jul 2013
- News
Making Lives Better
difference every day, and I knew I had the skills to do it," says Tepper Singer, who is married to section-mate Dan Singer. "Not that many people have come to the non-profit field with business training." Her business skills helped on a multitude of platforms, from... View Details
- 01 Feb 2002
- News
Karen Tumulty Reports on America
action." She contributed "once or twice" to the Harbus and "drove my Management Communication professor nuts - my style clashed with memo writing. When he found out that I actually wrote for a living, he cut me a little slack." Although business training and experience... View Details
- 24 Nov 2009
- First Look
First Look: Nov. 24
identification. Download the paper: http://www.imanet.org/pdf/11_09_epstein.pdf Nameless + Harmless = Blameless: When Seemingly Irrelevant Factors Influence Judgment of (Un)ethical Behavior Authors:Francesca Gino, Lisa Lixin Shu, and Max... View Details
Keywords: Martha Lagace
- 02 Apr 2018
- Research & Ideas
Is 'Gut Feel' a Good Reason to Invest in a Startup?
published in the Academy of Management Journal. Behavioral psychologists typically divide decision-making processes into two types. Type 1 is characterized by impulsive, instinctual, emotional reactions, often made quickly and without... View Details
- 2023
- Working Paper
The Customer Journey as a Source of Information
By: Nicolas Padilla, Eva Ascarza and Oded Netzer
In the face of heightened data privacy concerns and diminishing third-party data access,
firms are placing increased emphasis on first-party data (1PD) for marketing decisions.
However, in environments with infrequent purchases, reliance on past purchases 1PD... View Details
Keywords: Customer Journey; Privacy; Consumer Behavior; Analytics and Data Science; AI and Machine Learning; Customer Focus and Relationships
Padilla, Nicolas, Eva Ascarza, and Oded Netzer. "The Customer Journey as a Source of Information." Harvard Business School Working Paper, No. 24-035, October 2023. (Revised October 2023.)