Filter Results
:
(821)
Show Results For
-
All HBS Web
(1,003)
- People (3)
- News (106)
- Research (821)
- Events (1)
- Multimedia (8)
- Faculty Publications (669)
Show Results For
-
All HBS Web
(1,003)
- People (3)
- News (106)
- Research (821)
- Events (1)
- Multimedia (8)
- Faculty Publications (669)
Sort by
- May 2023 (Revised July 2023)
- Case
Ferrari: Shifting to Carbon Neutrality
By: Raffaella Sadun, Elena Corsi and Leila Doumi
A sports car manufacturer commits to carbon neutrality and to electrifying a large part of its car fleet.
View Details
Keywords:
Strategic Planning;
Corporate Social Responsibility and Impact;
Leadership Style;
Auto Industry;
Italy
Sadun, Raffaella, Elena Corsi, and Leila Doumi. "Ferrari: Shifting to Carbon Neutrality." Harvard Business School Case 723-446, May 2023. (Revised July 2023.)
- March 2005 (Revised January 2006)
- Case
Foreign Exchange Hedging Strategies at General Motors: Transactional and Translational Exposures
By: Mihir A. Desai and Mark Veblen
How should a multinational firm manage foreign exchange exposures? Examines transactional and translational exposures and alternative responses to these exposures by analyzing two specific hedging decisions by General Motors. Describes General Motors' corporate hedging...
View Details
Keywords:
Multinational Firms and Management;
Currency Exchange Rate;
Expansion;
Credit Derivatives and Swaps;
Financial Management;
Investment Funds;
Risk and Uncertainty;
International Finance;
Auto Industry
Desai, Mihir A., and Mark Veblen. "Foreign Exchange Hedging Strategies at General Motors: Transactional and Translational Exposures." Harvard Business School Case 205-095, March 2005. (Revised January 2006.)
- September 2015
- Case
Eco7: Launching a New Motor Oil
By: John Quelch and Sunru Yong
Aaron Jonnerson, vice president of marketing at the automotive division of Avellin, must make marketing mix decisions for the launch of Eco7, a new environmentally-friendly motor oil. The company's performance has been mediocre, shareholder pressure is increasing, and...
View Details
Keywords:
Distribution Channels;
Environmental Sustainability;
Product Launch;
Transportation;
Energy Sources;
Auto Industry
Quelch, John, and Sunru Yong. "Eco7: Launching a New Motor Oil." Harvard Business School Brief Case 916-507, September 2015.
- 06 Jan 2016
- What Do You Think?
Why Do Leaders Get Their Timing Wrong?
report, all employees’ autos were required to be parked in the same direction, apparently with exhausts pointed away from the plant so as to limit pollution damage to the building. There is no report of complaints or questions. While...
View Details
- March 2022 (Revised November 2023)
- Case
Doubling Down: Elon Musk's Big Bets in 2022
By: David Yoffie and Daniel Fisher
2021 was a banner year for Elon Musk. CEO of the electric vehicle manufacturer Tesla, the aerospace manufacturer SpaceX, and a few smaller startups, Musk became the richest person on Earth after Tesla reached a market capitalization of $1 trillion and SpaceX a private...
View Details
Keywords:
Innovation and Management;
Competitive Advantage;
Competitive Strategy;
Information Infrastructure;
Applications and Software;
Transportation;
Strategic Planning;
Leadership Style;
Leading Change;
Goals and Objectives;
Auto Industry;
Auto Industry;
Auto Industry;
United States;
Europe;
China
Yoffie, David, and Daniel Fisher. "Doubling Down: Elon Musk's Big Bets in 2022." Harvard Business School Case 722-439, March 2022. (Revised November 2023.)
- March 2020 (Revised January 2022)
- Case
Michelin: Building a Digital Service Platform
By: Sunil Gupta and Christian Godwin
Michelin, a tire company with over a century of experience, attempts to develop a digital service platform for its fleet and dealer customers. The case focuses on the challenges of bringing a large, well-established company into the digital age. Concerned about the...
View Details
Keywords:
Change;
Transformation;
Customer Focus and Relationships;
Decision Making;
Leading Change;
Growth and Development;
Strategy;
Digital Platforms;
Internet and the Web;
Auto Industry;
Auto Industry;
Auto Industry;
United States;
France
Gupta, Sunil, and Christian Godwin. "Michelin: Building a Digital Service Platform." Harvard Business School Case 520-061, March 2020. (Revised January 2022.)
- 08 Apr 2019
- Sharpening Your Skills
The Life of Luxury and How to Sell It
Research released recently by iseecars.com seems to indicate a fleeting happiness with luxury cars. New buyers of BMW, Jaguar, Land Rover, Mercedes-Benz, and Porsche sell them more frequently in the first year than owners of other models. Car owners who drive their...
View Details
- October 2014 (Revised October 2015)
- Case
Mobileye: The Future of Driverless Cars
By: David B. Yoffie
Mobileye was an Israeli company, officially headquartered in The Netherlands, which was a Tier 2 supplier to the global automobile industry. After 15 years of building a leading technology for autonomous driving systems, Mobileye emerged in 2014 as one of the most...
View Details
Keywords:
Driverless Car;
Competitive Advantage;
Strategy;
Market Entry and Exit;
Technology;
Auto Industry;
Auto Industry;
Auto Industry;
Israel
Yoffie, David B. "Mobileye: The Future of Driverless Cars." Harvard Business School Case 715-421, October 2014. (Revised October 2015.)
- 13 Nov 2013
- Research & Ideas
Should Men’s Products Fear a Woman’s Touch?
Most eight-year-olds are familiar with cooties: an imaginary infectious disease spread through proximity to children of the opposite sex. We eventually outgrow the silly idea. But when it comes to the world of consumer products, fear of associating with the opposite...
View Details
- August 2023
- Case
BYD, China, and Global Electric Vehicle Rivalry
By: Cynthia A. Montgomery and Max Hancock
In 2023, BYD, a Chinese electric vehicle (EV) maker, surpassed Tesla to become the world's best-selling EV brand. BYD began selling mobile phone batteries in 1995, acquired a license to sell vehicles in 2002, and spent two decades building its EV brand, growing its...
View Details
- 28 Mar 2012
- What Do You Think?
Are Factory Jobs Important to the Economy?
book The Next Convergence, Spence focuses on what he calls tradable jobs (making things like cars that can be made somewhere else—largely manufacturing jobs) and nontradable jobs (like nurses and auto mechanics, the vast majority of whom...
View Details
- 24 Nov 2015
- Research & Ideas
Developing Your Next CEO for the Family Business
aggressive change agents. The Non-Family Outsider Non-Family Outsider Alan Mulally (See Fig. 1) had the deep skills and experience needed to change and then grow Ford Motor Company in the worst period ever for the auto industry (with the...
View Details
- September 2021 (Revised March 2024)
- Case
Tesla in 2023: 'Electrified' Competition
By: Eric Van den Steen, Ramon Casadesus-Masanell and Karen Elterman
Over its 17 years in existence, Tesla had redefined people’s view of electric cars, and in 2020, the company saw its stock rise by more than 700% to became the most valuable carmaker in the world. In December 2020, Tesla celebrated its fifth consecutive quarter of...
View Details
Keywords:
Barrier To Entry;
Competitive Advantage;
Innovation;
Tesla;
Automotive Industry;
Sustainable Competitive Advantage;
Values;
Vision;
Learning By Doing;
Economies Of Scale;
Electric Vehicle;
Scenario Planning;
Batteries;
Competitive Strategy;
Product Positioning;
Profit;
Competition;
Industry Growth;
Auto Industry
Van den Steen, Eric, Ramon Casadesus-Masanell, and Karen Elterman. "Tesla in 2023: 'Electrified' Competition." Harvard Business School Case 722-375, September 2021. (Revised March 2024.)
- February 2002 (Revised October 2005)
- Case
BMWFilms
By: Youngme E. Moon and Kerry Herman
Jim McDowell, VP of marketing at BMW North America, is debating how to follow up the success of his latest marketing campaign, "BMWFilms." This campaign features five short films for the Internet, directed by some of the hottest young directors in Hollywood. By all...
View Details
Keywords:
Consumer Behavior;
Internet and the Web;
Marketing Strategy;
Film Entertainment;
Innovation and Invention;
Auto Industry;
North and Central America
Moon, Youngme E., and Kerry Herman. "BMWFilms." Harvard Business School Case 502-046, February 2002. (Revised October 2005.)
- 29 Aug 2018
- What Do You Think?
What Should Harley-Davidson’s Management Do?
CasPhotography What Can the Harley-Davidson Case Teach Us About Managing in a Politicized Environment? The advice to Harley-Davidson’s management from respondents of this month’s column is to (1) ensure that politics doesn’t deter the Company from its current strategy,...
View Details
- January 2013
- Case
Andrew Ryan at VC Brakes
By: Frank V. Cespedes and Sunru Yong
An aftermarket brake component manufacturer, VC Brakes, is bought out by a global automotive parts corporation after the 2008 financial crisis. Unlike its previous parent company, the new owner attempts to change VC Brakes' autocratic management style and...
View Details
Keywords:
Organizational Culture;
Quality Management;
Crisis Management;
Human Resource Management;
Organizational Change and Adaptation;
Quality;
Change Management;
Leading Change;
Restructuring;
Management Practices and Processes;
Problems and Challenges;
Auto Industry
Cespedes, Frank V., and Sunru Yong. "Andrew Ryan at VC Brakes." Harvard Business School Brief Case 913-552, January 2013.
- 24 May 2018
- Research & Ideas
Distance Still Matters in Business, Despite the Internet
auto assembly, which shaped Detroit, while it also altered the pricing of airline tickets, which had big consequences for the headquarters of major air carriers, such as Chicago and Dallas and Atlanta. To give one more example, the...
View Details
Keywords:
by Sean Silverthorne;
Transportation;
Telecommunications;
Shipping;
Publishing;
Technology
- 02 Aug 2022
- Research & Ideas
6 Strategies for Building Socially Responsible—and Profitable—Companies
A dozen years ago, Harvard Business School Professor George Serafeim wondered why some companies operated with an eye toward the greater good, while most did not. Back then, he always got the same response: Corporate leaders thought social and environmental practices...
View Details
Keywords:
by Lane Lambert
- March 2016
- Case
N12 Technologies: Building an Organization and Building a Business
By: David A. Garvin and Aldo Sesia
N12 Technologies was a startup founded in 2010 that employed nanotechnology to manufacture a patented material to improve the performance of carbon fiber composites, which were used in a wide variety of products, ranging from bicycles to automobiles to aircraft parts....
View Details
Keywords:
Startup;
Organizational Structure;
Nanotechnology;
Business Processes;
Organizational Change and Adaptation;
Organizational Design;
Management Systems;
Commercialization;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
United States
Garvin, David A., and Aldo Sesia. "N12 Technologies: Building an Organization and Building a Business." Harvard Business School Case 316-002, March 2016.
- November 1990 (Revised April 1999)
- Case
General Motors: Packard Electric Division
Packard Electric is the division of General Motors (GM) that does all of the electrical wiring and cabling for GM automobiles. They developed a new approach for passing the cables through the firewall between the engine and passenger compartments. The new technology...
View Details
Keywords:
Business Divisions;
Cost;
Management Style;
Product Design;
Product Development;
Production;
Projects;
Groups and Teams;
Conflict and Resolution;
Technology;
Auto Industry
Wheelwright, Steven C. "General Motors: Packard Electric Division." Harvard Business School Case 691-030, November 1990. (Revised April 1999.)