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- People (8)
- News (235)
- Research (373)
- Multimedia (3)
- Faculty Publications (98)
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- 23 Apr 2012
- News
The Paradox of Personal Branding
- 13 May 2022
- News
Approach Your Personal Brand Like a Project Manager
- 07 Aug 2023
- News
How To Start Using The Power Of Storytelling In Your Personal Brand
- 01 Dec 2004
- News
Getting Personal
the airline JetBlue, for example: It has no meals and no round-trip airfares, but it does have leather seats and personal entertainment centers that delight and surprise its passengers. JetBlue’s unique combination of features is what... View Details
- 01 Sep 2008
- News
The Levitt Brand
personal interest in students sometimes led to lifelong friendships. Michael Berolzheimer (MBA ’63), cofounder of the Duraflame firelog company, remembers hashing out some of the early principles of the company in an informal session at... View Details
- 12 Jan 2017
- News
Personalizing Women’s Path to Success
child-rearing hiatus. Lisa Skeete Tatum (MBA 1998) has designed what she calls the ideal “playbook” for those situations, and more, with Landit, a technology startup that offers personal brand and network... View Details
Keywords: Jill Radsken
- 21 Mar 2014
- News
Where Bragging Is Bad
- 24 Sep 2018
- News
Why Bad “Plot Twists” Ruin Brand Stories
- 01 Feb 1999
- News
Newman's Own Brand of Charity
and a modest investment of $40,000 in personal funds, Newman's Own grossed about $3.2 million in sales during its first year, generating a pretax profit of $373,000. Over the years the company's offerings have expanded to include other... View Details
- 24 Mar 2017
- News
Personalizing the Path to Professional Success for Women
The business launched in March 2016 and has found clients among a diverse population of women and companies that cross all industries and geographies, says Skeete Tatum. The platform has a range of offerings from personal View Details
- 25 Aug 2022
- News
Action Plan: Fired Up
personally screening new hires—more than 850 full-time employees, in 37 states and 10 countries—he hired architects to design a headquarters with a woodsy, Pacific Northwest vibe, incorporating comfortable spaces to gather, cook, and eat... View Details
- 24 Oct 2016
- News
Meet the Billionaires of Thailand's Red Bull Fortune
- 22 Jun 2018
- News
Harvard Business School Welcomes Dwyane Wade As Executive Fellow
- 21 Jan 2020
- News
When Community Becomes Your Competitive Advantage
- 13 Nov 2020
- News
Global Ambition
network to donate 10,000 pieces of personal protective equipment from China to the United States. Chew, who is particularly drawn to the tech sector, joined Xiaomi in 2015, a Chinese technology company that he helped take public in 2018... View Details
- 01 Jun 2023
- News
In Full Flower
“Flowers are a very emotive product category, but it didn’t seem that anyone had built a brand that people loved and trusted,” Gelbard recalls. “So often we just turned to a Google search. And the technology for mobile phone orders wasn’t... View Details
- 01 Dec 2023
- News
Thinking Ahead
As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details