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- September–October 2024
- Article
Why Multibusiness Strategies Fail and How to Make Them Succeed
By: Bharat Anand and David J. Collis
Enterprises that own multiple businesses often have a flawed approach to strategy: They focus too much on the makeup of their portfolios and too little on enhancing the businesses in them.
Strategies for adding value to a corporation’s businesses fall on a... View Details
Strategies for adding value to a corporation’s businesses fall on a... View Details
Anand, Bharat, and David J. Collis. "Why Multibusiness Strategies Fail and How to Make Them Succeed." Harvard Business Review 102, no. 5 (September–October 2024): 138–149.
- September 2024
- Case
Cathay Cargo: Turnaround Short Haul, or Double Crew Long Haul?
By: Willy Shih and Billy Chan
Tom Owen, Director Cargo at Cathay Pacific Airways, had a problem. During the Covid-19 pandemic, the grounding of passenger flights meant the sudden loss of 50% of the airline's cargo carrying capacity. But the bigger challenge was that the Hong Kong government imposed...
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Shih, Willy, and Billy Chan. "Cathay Cargo: Turnaround Short Haul, or Double Crew Long Haul?" Harvard Business School Case 625-019, September 2024.
- September–October 2024
- Article
How AI Can Power Brand Management
By: Julian De Freitas and Elie Ofek
Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it...
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Keywords:
Creativity;
AI and Machine Learning;
Brands and Branding;
Product Positioning;
Customer Focus and Relationships
De Freitas, Julian, and Elie Ofek. "How AI Can Power Brand Management." Harvard Business Review 102, no. 5 (September–October 2024): 108–114.
- August, 2024
- Article
Absenteeism, Productivity, and Relational Contracts Inside the Firm
By: Achyuta Adhvaryu, Jean-François Gauthier, Anant Nyshadham and Jorge Tamayo
We study relational contracts among managers using a unique dataset that tracks transfers of workers across teams in Indian ready-made garment factories. We focus on how relational contracts help managers cope with worker absenteeism shocks, which are frequent, often...
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Keywords:
Implicit Contracts;
Productivity;
Misallocation;
Absenteeism;
Supervisors;
Readymade Garments;
Performance Productivity;
Employees;
Relationships;
Fashion Industry;
India
Adhvaryu, Achyuta, Jean-François Gauthier, Anant Nyshadham, and Jorge Tamayo. "Absenteeism, Productivity, and Relational Contracts Inside the Firm." Journal of the European Economic Association 22, no. 4 (August, 2024): 1628–1677.
- July 2024
- Case
ZEISS: Commercializing Science
By: Maria P. Roche, Carlota Moniz and Daniela Beyersdorfer
Karl Lamprecht, President and CEO of the ZEISS AG Group, mused on how far ZEISS had come in 175 years of being a pioneer in optics, and how the course he had charted since taking the helm of the company could keep it on track. In his role, he oversaw the four core...
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Keywords:
Business Model;
Business Organization;
Decisions;
Business Strategy;
Competition;
Business History;
Collaborative Innovation and Invention;
Independent Innovation and Invention;
Disruptive Innovation;
Innovation and Management;
Innovation Strategy;
Technological Innovation;
Growth and Development Strategy;
Knowledge Sharing;
Industry Growth;
Monopoly;
Organizational Culture;
Supply Chain;
Supply Chain Management;
Relationships;
Partners and Partnerships;
Risk and Uncertainty;
Adaptation;
Commercialization;
Semiconductor Industry;
Technology Industry;
Germany;
Europe
- June 2024 (Revised August 2024)
- Case
Cementos Argos in the U.S.: Go Big or Go Home?
By: Jorge Tamayo, Ruth Costas, Pedro Levindo and Karina Souza
In April 2011, Colombian group Cementos Argos had to decide on whether to double down its business in the U.S., amidst the U.S. cement industry’s lowest performance in 30 years. Argos— Colombia’s leading cement producer and one of the “jewels” of Grupo GEA, the...
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Keywords:
Mergers and Acquisitions;
Business Organization;
Business Subsidiaries;
Talent and Talent Management;
Decision Making;
Cost vs Benefits;
Financial Crisis;
Cross-Cultural and Cross-Border Issues;
Global Strategy;
Strategy;
Construction Industry;
Manufacturing Industry;
Latin America;
South America;
North and Central America;
United States;
Colombia
- June 2024
- Case
Caesars Entertainment: Governance on the Road to Bankruptcy
By: Kristin Mugford
Caesars Entertainment was a large casino operator in the United States that had been purchased in a 2008 leveraged buyout by Apollo and TPG. In January 2015, Caesars Entertainment Operating Company (CEOC), its largest subsidiary, filed for Chapter 11. This set up a...
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Keywords:
Gaming;
Chapter 11;
Fraudulent Conveyance;
Apollo;
TPG;
Bankruptcy;
Leveraged Buyouts;
Restructuring;
Capital Structure;
Insolvency and Bankruptcy;
Private Equity;
Financial Management;
Lawsuits and Litigation;
Negotiation;
Games, Gaming, and Gambling;
Entertainment and Recreation Industry;
Las Vegas
Mugford, Kristin. "Caesars Entertainment: Governance on the Road to Bankruptcy." Harvard Business School Case 224-108, June 2024.
- June 2024
- Case
SnapTravel: Betting on 'Super.com'
By: Reza Satchu and Tom Quinn
This case explores SnapTravel, a travel startup offering discounted hotel rooms, and its founders’ desire to pivot to a “super app” that saved customers money across many different purchase types. During the COVID-19 pandemic, Hussein Fazal and Henry Shi saw SnapTravel...
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Keywords:
Business Growth and Maturation;
Business Plan;
Business Startups;
Change Management;
Disruption;
Transformation;
Volatility;
Customer Focus and Relationships;
Customer Value and Value Chain;
Decisions;
Income;
Entrepreneurship;
Geographic Scope;
Cross-Cultural and Cross-Border Issues;
Health Pandemics;
Surveys;
Knowledge Acquisition;
Knowledge Use and Leverage;
Leading Change;
Crisis Management;
Goals and Objectives;
Risk Management;
Consumer Behavior;
Game Theory;
Risk and Uncertainty;
Adaptation;
Diversification;
Expansion;
System Shocks;
Accommodations Industry;
Technology Industry;
Canada;
United States;
Las Vegas
- June 2024 (Revised August 2024)
- Case
Climate Governance at Linde plc (A)
By: Lynn S. Paine, Suraj Srinivasan, Emilie Billaud and Vincent Dessain
In July 2023, the Linde plc board of directors' sustainability committee convened in London to review the company's environmental performance, with a focus on decarbonization and clean energy. Linde was the world's largest industrial gas supplier, with a workforce...
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Keywords:
Climate Change;
Environmental Sustainability;
Green Technology;
Multinational Firms and Management;
Corporate Accountability;
Corporate Disclosure;
Corporate Governance;
Governing and Advisory Boards;
Compensation and Benefits;
Innovation Strategy;
Leading Change;
Goals and Objectives;
Business and Shareholder Relations;
Chemical Industry;
United States;
Germany;
Europe;
North America;
London
Paine, Lynn S., Suraj Srinivasan, Emilie Billaud, and Vincent Dessain. "Climate Governance at Linde plc (A)." Harvard Business School Case 324-140, June 2024. (Revised August 2024.)
- June 2024
- Supplement
Climate Governance at Linde plc (B)
By: Lynn S. Paine, Suraj Srinivasan, Emilie Billaud and Vincent Dessain
In July 2023, the Linde plc board of directors' sustainability committee convened in London to review the company's environmental performance, with a focus on decarbonization and clean energy. Linde was the world's largest industrial gas supplier, with a workforce of...
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Keywords:
Climate Change;
Environmental Sustainability;
Green Technology;
Multinational Firms and Management;
Corporate Accountability;
Corporate Disclosure;
Corporate Governance;
Governing and Advisory Boards;
Compensation and Benefits;
Innovation Strategy;
Leading Change;
Goals and Objectives;
Business and Shareholder Relations;
Chemical Industry;
Energy Industry;
United States;
Germany;
Europe;
North America;
London
Paine, Lynn S., Suraj Srinivasan, Emilie Billaud, and Vincent Dessain. "Climate Governance at Linde plc (B)." Harvard Business School Supplement 324-141, June 2024.
- June 2024 (Revised September 2024)
- Case
Driving Scale with Otto
By: Rebecca Karp, David Allen and Annelena Lobb
This case asks how startup founders make scaling decisions in light of their priorities for their business and for themselves. Otto was a technology company that applied artificial intelligence technology to sales. It deployed natural language processing to find sales...
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Keywords:
Artificial Intelligence;
Natural Language Processing;
B2B;
B2B Innovation;
Scaling;
Scaling Tech Ventures;
Business Startups;
AI and Machine Learning;
Finance;
Sales;
Business Strategy;
Growth and Development Strategy;
Entrepreneurship;
Information Technology Industry;
United States;
Cambridge;
New York (city, NY);
Spain
Karp, Rebecca, David Allen, and Annelena Lobb. "Driving Scale with Otto." Harvard Business School Case 724-407, June 2024. (Revised September 2024.)
- 2024
- Working Paper
Don’t Expect Juniors to Teach Senior Professionals to Use Generative AI: Emerging Technology Risks and Novice AI Risk Mitigation Tactics
By: Katherine C. Kellogg, Hila Lifshitz-Assaf, Steven Randazzo, Ethan Mollick, Fabrizio Dell'Acqua, Edward McFowland III, François Candelon and Karim R. Lakhani
The literature on communities of practice demonstrates that a proven way for senior professionals to upskill
themselves in the use of new technologies that undermine existing expertise is to learn from junior
professionals. It notes that juniors may be better able...
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Kellogg, Katherine C., Hila Lifshitz-Assaf, Steven Randazzo, Ethan Mollick, Fabrizio Dell'Acqua, Edward McFowland III, François Candelon, and Karim R. Lakhani. "Don’t Expect Juniors to Teach Senior Professionals to Use Generative AI: Emerging Technology Risks and Novice AI Risk Mitigation Tactics." Harvard Business School Working Paper, No. 24-074, June 2024.
- June 2024 (Revised August 2024)
- Case
Hospital for Special Surgery: Returning to a New Normal? (A)
By: Robert S. Huckman, Michael Lingzhi Li and Camille Gregory
Early on the morning of April 27, 2020, Justin Oppenheimer stood outside the entrance to the lobby of the Hospital for Special Surgery (HSS) Pavilion Building with mixed emotions. On one hand, Oppenheimer, HSS’ Enterprise Chief Operating Officer and Chief Strategy...
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Keywords:
Operations Management;
Scheduling;
Optimization;
COVID-19;
Health Care and Treatment;
Operations;
Customer Focus and Relationships;
Disruption;
Health Industry;
United States
Huckman, Robert S., Michael Lingzhi Li, and Camille Gregory. "Hospital for Special Surgery: Returning to a New Normal? (A)." Harvard Business School Case 624-092, June 2024. (Revised August 2024.)
- June 2024
- Article
Rationalizing Outcomes: Interdependent Learning in Competitive Markets
By: Anoop R. Menon and Dennis Yao
In this article we use simulation models to explore interdependent learning in competitive markets. Such interactions require attention to both the mental representations held by the management of the focal firm as well as the beliefs of that management about the...
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Keywords:
Mental Models;
Strategic Interactions;
Rationalization;
Explanation-based View;
Competition
Menon, Anoop R., and Dennis Yao. "Rationalizing Outcomes: Interdependent Learning in Competitive Markets." Strategy Science 9, no. 2 (June 2024): 97–117.
- May 2024
- Background Note
Net Revenue Retention: Unpacking the Dynamics of Customer Monetization
By: Elie Ofek, Barak Libai and Eitan Muller
Firms and investors alike are beginning to recognize the importance of tracking how revenues from existing customers are evolving over time and to appreciate the value in understanding what might explain changes in these revenues. Consequently, in addition to looking...
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Keywords:
Customer Relationship Management;
Revenue;
Measurement and Metrics;
Customer Value and Value Chain
Ofek, Elie, Barak Libai, and Eitan Muller. "Net Revenue Retention: Unpacking the Dynamics of Customer Monetization." Harvard Business School Background Note 524-092, May 2024.
- May 2024
- Supplement
gWorks (A)
By: Richard S. Ruback and Royce Yudkoff
In January of 2019, Joe Heieck, CEO of gWorks, was deciding whether to proceed with his acquisition of Data Tech, that was a business roughly the same size as gWorks. gWorks, which provided geospatial software to small city and rural county governments, was acquired by...
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Keywords:
Acquisition;
Small Business;
Cost vs Benefits;
Decisions;
Business Education;
Corporate Entrepreneurship;
Leadership Style;
Leading Change;
Business or Company Management;
Problems and Challenges;
Talent and Talent Management;
Customer Relationship Management;
Technology Adoption;
Information Infrastructure;
Digital Platforms;
Growth Management;
Applications and Software;
Risk and Uncertainty;
Technology Industry;
United States
Ruback, Richard S., and Royce Yudkoff. "gWorks (A)." Harvard Business School Multimedia/Video Supplement 224-721, May 2024.
- May 2024
- Supplement
gWorks (B)
By: Richard S. Ruback and Royce Yudkoff
In January of 2019, Joe Heieck, CEO of gWorks, was deciding whether to proceed with his acquisition of Data Tech, that was a business roughly the same size as gWorks. gWorks, which provided geospatial software to small city and rural county governments, was acquired by...
View Details
Keywords:
Acquisition;
Small Business;
Cost vs Benefits;
Decisions;
Business Education;
Corporate Entrepreneurship;
Leadership Style;
Leading Change;
Business or Company Management;
Problems and Challenges;
Talent and Talent Management;
Customer Relationship Management;
Technology Adoption;
Information Infrastructure;
Digital Platforms;
Growth Management;
Applications and Software;
Risk and Uncertainty;
Technology Industry;
United States
Ruback, Richard S., and Royce Yudkoff. "gWorks (B)." Harvard Business School Multimedia/Video Supplement 224-722, May 2024.
- May 2024
- Supplement
HubSpot and Motion AI (B): Generative AI Opportunities
By: Jill Avery
The technologies driving artificial intelligence (AI) had progressed significantly since HubSpot’s acquisition of Motion AI in 2017. Generative AI was the newest major development. Software-as-a-service (SaaS) companies such as HubSpot were analyzing how generative AI...
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Keywords:
Artificial Intelligence;
CRM;
Chatbots;
Sales Management;
Generative Ai;
SaaS;
Marketing;
Sales;
AI and Machine Learning;
Customer Relationship Management;
Applications and Software;
Technological Innovation;
Competitive Advantage;
Technology Industry;
United States
Avery, Jill. "HubSpot and Motion AI (B): Generative AI Opportunities." Harvard Business School Supplement 524-088, May 2024.
- May 2024
- Article
The Health Risks of Generative AI-Based Wellness Apps
By: Julian De Freitas and G. Cohen
Artifcial intelligence (AI)-enabled chatbots are increasingly being used to
help people manage their mental health. Chatbots for mental health and
particularly ‘wellness’ applications currently exist in a regulatory ‘gray area’.
Indeed, most generative AI-powered...
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Keywords:
AI and Machine Learning;
Well-being;
Governing Rules, Regulations, and Reforms;
Applications and Software
De Freitas, Julian, and G. Cohen. "The Health Risks of Generative AI-Based Wellness Apps." Nature Medicine 30, no. 5 (May 2024): 1269–1275.
- April 2024
- Case
Managing AI Risks in Consumer Banking
By: Suraj Srinivasan, Satish Tadikonda, Paul Dongha, Manoj Saxena and Radhika Kak
In early 2024, Ruth Jones, head of digital banking at Signa Bank, a (fictitious) European consumer bank, was thinking about how to best incorporate GenAI capabilities to improve efficiencies and create new ways to improve the customer experience. Where were the biggest...
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Keywords:
Customer Relationship Management;
AI and Machine Learning;
Risk Management;
Opportunities;
Customization and Personalization;
Banking Industry;
Europe
Srinivasan, Suraj, Satish Tadikonda, Paul Dongha, Manoj Saxena, and Radhika Kak. "Managing AI Risks in Consumer Banking." Harvard Business School Case 124-093, April 2024.