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    Michael I. Norton

    Michael I. Norton is the Harold M. Brierley Professor of Business Administration at the Harvard Business School. He holds a B.A. in Psychology and English from Williams College and a Ph.D. in Psychology from Princeton University. Prior to joining HBS, Professor... View Details

    Keywords: advertising; consumer products; e-commerce industry; marketing industry; nonprofit industry
    • 01 Jun 2020
    • Working Paper Summaries

    Spreading the Health: Americans' Estimated and Ideal Distributions of Death and Health(care)

    Keywords: by Sorapop Kiatpongsan and Michael I. Norton; Health
    • 30 May 2013
    • Working Paper Summaries

    Non-Standard Matches and Charitable Giving

    Keywords: by Michael Sanders, Sarah Smith & Michael I. Norton
    • 24 Sep 2009
    • Working Paper Summaries

    “I read Playboy for the articles”: Justifying and Rationalizing Questionable Preferences

    Keywords: by Zoë Chance & Michael I. Norton
    • 20 Nov 2007
    • Working Paper Summaries

    The “Fees → Savings” Link, or Purchasing Fifty Pounds of Pasta

    Keywords: by Michael I. Norton & Leonard Lee; Retail
    • 15 Oct 2008
    • Working Paper Summaries

    The Artful Dodger: Answering the Wrong Question the Right Way

    Keywords: by Todd Rogers & Michael I. Norton
    • 29 Nov 2013
    • Working Paper Summaries

    Surfacing the Submerged State with Operational Transparency in Government Services

    Keywords: by Ryan W. Buell, Ethan Porter, and Michael I. Norton
    • 15 Mar 2018
    • Working Paper Summaries

    Backhanded Compliments: How Negative Comparisons Undermine Flattery

    Keywords: by Ovul Sezer, Alison Wood Brooks, and Michael I. Norton
    • 04 Mar 2019
    • Working Paper Summaries

    The Revision Bias

    Keywords: by Ximena Garcia-Rada, Leslie John, Ed O’Brien, and Michael I. Norton
    • 16 Jun 2015
    • Working Paper Summaries

    Paying Up for Fair Pay: Consumers Prefer Firms with Lower CEO-to-Worker Pay Ratios

    Keywords: by Bhavya Mohan, Michael I. Norton & Rohit Deshpandé
    • 10 Nov 2014
    • HBS Case

    How Restaurants in Lima and Copenhagen Became Best in the World

    their businesses while staying true to their cultural roots. We sat down with Associate Professor Mukti Khaire, lead author of Noma: A Lot on the Plate; and Associate Professor Anat Keinan and Professor... View Details
    Keywords: by Michael Blanding; Food & Beverage
    • 10 Sep 2009
    • Working Paper Summaries

    Feeling Good about Giving: The Benefits (and Costs) of Self-Interested Charitable Behavior

    Keywords: by Lalin Anik, Lara B. Aknin, Michael I. Norton & Elizabeth W. Dunn
    • 14 May 2015
    • Working Paper Summaries

    Humblebragging: A Distinct-and Ineffective-Self-Presentation Strategy

    Keywords: by Ovul Sezer, Francesca Gino & Michael I. Norton
    • 03 Jun 2014
    • Working Paper Summaries

    Eliciting Taxpayer Preferences Increases Tax Compliance

    Keywords: by Cait Lamberton, Jan-Emmanuel De Neve & Michael I. Norton
    • 06 Dec 2020
    • Working Paper Summaries

    'Repayment-by-Purchase' Helps Consumers to Reduce Credit Card Debt

    Keywords: by Grant E. Donnelly, Cait Lamberton, Stephen Bush, Zoe Chance, and Michael I. Norton
    • 13 Jun 2014
    • Working Paper Summaries

    Handshaking Promotes Cooperative Dealmaking

    Keywords: by Juliana Schroeder, Jane Risen, Francesca Gino & Michael I. Norton
    • 27 Oct 2010
    • Working Paper Summaries

    Prosocial Spending and Well-Being: Cross-Cultural Evidence for a Psychological Universal

    Keywords: by Lara B. Aknin, Elizabeth W. Dunn, Christopher P. Barrington-Leigh, John Helliwell, Robert Biswas-Diener, Imelda Kemeza, Paul Nyende, Claire Ashton-James & Michael I. Norton
    • 13 Apr 2011
    • Working Paper Summaries

    The ‘IKEA Effect’: When Labor Leads to Love

    Keywords: by Michael I. Norton, Daniel Mochon & Dan Ariely; Consumer Products
    • 13 Jan 2014
    • Research & Ideas

    How Government Can Restore the Faith of Citizens

    research , Buell and Norton had experimented with customer satisfaction in travel and dating websites. They found that when these sites visually showed the effort being exerted... View Details
    Keywords: by Michael Blanding
    • 24 Oct 2014
    • Working Paper Summaries

    Individual Experience of Positive and Negative Growth Is Asymmetric: Global Evidence from Subjective Well-being Data

    Keywords: by Jan-Emmanuel De Neve, George W. Ward, Femke De Keulenaer, Bert Van Landeghem, Georgios Kavetsos & Michael I. Norton