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- Working Paper
Why Every Company Needs a CSR Strategy and How to Build It
By: Kash Rangan, Lisa Chase and Sohel Karim
The authors argue for a strategic and pragmatic, rather than ideological, approach to Corporate Social Responsibility (CSR) that contrasts sharply with the prevailing Shared Value framework offered by Porter and Kramer (HBR; Jan.-Feb. 2011). We assert that, despite... View Details
Keywords: Corporate Social Responsibility and Impact; Corporate Strategy; Values and Beliefs; Profit; Practice
Rangan, Kash, Lisa Chase, and Sohel Karim. "Why Every Company Needs a CSR Strategy and How to Build It." Harvard Business School Working Paper, No. 12-088, April 2012.