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    John A. Deighton

    John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details

    Keywords: advertising; banking; beverage; communications; computer; consumer products; credit card; e-commerce industry; financial services; grocery; hotels ＆ motels; information technology industry; marketing industry; music; pharmaceuticals; professional services
    • 19 Sep 2013
    • News

    Q & A with Professor John Deighton

    • 04 Feb 2002
    • Research & Ideas

    How a Juicy Brand Came Back to Life

    and corporate temperament.— John Deighton In November 2000, shortly after Triarc sold Snapple to Cadbury Schweppes, I posed those questions to Triarc's top executives: chairman and majority owner Nelson... View Details
    Keywords: by John Deighton; Food & Beverage
    • 20 Aug 2014
    • Research & Ideas

    Why the ALS Ice Bucket Challenge is a Social Media Blockbuster

    In 2009, technology researchers at Forrester published a report entitled We Are All Media Companies Now, that looked at how publishing firms were dealing with the shift from a distribution paradigm to one based on consumption. By 2014,... View Details
    Keywords: by John Deighton
    • 25 Apr 2023
    • Op-Ed

    How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

    the internet has enabled high-income consumer markets that respond to direct-to-consumer branding and low-cost producer markets that respond to data-driven coordination, more tightly coordinated models of global business have become possible and are likely to grow.... View Details
    Keywords: by John Deighton; Fashion; Retail; Consumer Products
    • 15 Nov 2022
    • News

    Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

    • 14 Nov 2016
    • Op-Ed

    5 Lessons I Hope Marketers Don’t Learn from Donald Trump

    If marketing is a profession, and I hope it is, then I suggest there are five rules that marketers should not follow in the interests of self-respect and respect for the profession. It pays to pander. No it doesn’t. It’s unethical, but also unwise, to exploit the... View Details
    Keywords: by John A. Deighton
    • 05 Jul 2006
    • Working Paper Summaries

    The Presentation of Self in the Information Age

    Keywords: by John A. Deighton; Advertising
    • 01 Jun 2004
    • News

    John Dearden Remembered

    John Dearden, a professor at HBS for more than thirty years, died in January at a nursing facility in Connecticut, after a long battle with Alzheimer’s disease. He was 84. An authority on managerial accounting and a pioneer in the use of... View Details
    Keywords: John Dearden; Dearden; Ford Motor; Alzeimer; obituary; Colleges, Universities, and Professional Schools; Educational Services
    • 06 Oct 2010
    • Research & Ideas

    John Kotter: Four Ways to Kill a Good Idea

    from Buy-IN: Saving Your Good Idea from Getting Shot Down By John P. Kotter and Lorne A. Whitehead Fear Mongering This kind of attack strategy is aimed at raising anxieties so that a thoughtful examination... View Details
    Keywords: by John Kotter & Lorne A. Whitehead

      John Beshears

      John Beshears is the Albert J. Weatherhead Jr. Professor of Business Administration in the Negotiation, Organizations & Markets Unit, teaching the second-year MBA course "Negotiation." He is also a research associate at the National Bureau of Economic Research.... View Details

      • September 2008
      • Supplement

      Mr. Nelson Peltz, Founding Partner, Trian Partners. Interviewed by Professor John Quelch

      By: John A. Quelch
      Professor John Quelch interviewed Mr. Nelson Peitz, Founding Partner of Trian Partners on events and decisions leading up to the decision to acquire the Snapple brand and the results of that corporate decision. View Details
      Keywords: Mergers and Acquisitions; Decision Choices and Conditions; Private Equity; Investment; Brands and Branding; Financial Services Industry; Food and Beverage Industry
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        John F. Batter

        John Batter is a retired Litigation Partner in the Boston Office of Wilmer Cutler Pickering Hale and Dorr LLP where his practice focussed on on the defense of public and private companies and their directors and management against breach of fiduciary duty claims and... View Details

        • August 2008
        • Supplement

        Becky Saeger, CMO, Charles Schwab & Co., Inc., Interviewed by Professor John Quelch

        By: John A. Quelch
        Professor John Quelch interviewed Becky Saeger, Chief Marketing Officer of Charles Schwab and Co., Inc., with regard to the background and success of the "Talk to Chuck" advertising campaign. View Details
        Keywords: Success; Advertising Campaigns; Financial Services Industry
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        • autumn 1992
        • Book Review

        Review of John Jacob Astor: Business and Finance in the Early Republic, by John Denis Haeger

        By: Nancy F. Koehn
        Keywords: Finance; Business History
        Related
        • 12 Feb 2001
        • Research & Ideas

        John Irving’s Lessons for Business

        Photo by Mary Ellen Mark At first glance, perhaps, the writer John Irving might not seem to have a lot to teach the corporate world. As the author of such celebrated bestsellers as The Cider House Rules and... View Details
        Keywords: by Mallory Stark & Martha Lagace

          John P. Kotter

          John P. Kotter is internationally known and widely regarded as the foremost speaker on the topics of Leadership and Change.  His is the premier voice on how the best organizations actually achieve successful transformations. The Konosuke... View Details

          • 01 Jun 1998
          • News

          John (“Bo”) Kemp

          "That grew into a desire to save, invest, and make more" - a predilection that eventually led to an interest in private-equity investing. Kemp attended Yale, where he continued his entrepreneurial efforts by creating The Greek Shop, a... View Details
          Keywords: Nancy O. Perry; photograph by Webb Chappell

            John W. Pratt

            John W. Pratt is a professor of business administration, emeritus, at Harvard Business School. He was educated at Princeton and Stanford, specializing in mathematics and statistics. Except for two years at the University of Chicago, and a sabbatical in Kyoto on a... View Details

            • August 2008
            • Supplement

            Lenovo Chief Marketing Officer and Senior VP E-Commerce, Deepak Advani, Interviewed by Professor John Quelch

            By: John A. Quelch
            Professor John Quelch interviewed Lenovo CMO, Deepak Advani, regarding Lenovo's buy-out of IBM's personal computer business, and Lenovo's marketing strategy leading up to the 2008 Summer Olympics in Beijing, China. View Details
            Keywords: Advertising; Leveraged Buyouts; Brands and Branding; Marketing Strategy; Hardware; Computer Industry; China
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