Filter Results:
(117)
Show Results For
- All HBS Web (117)
- Faculty Publications (19)
Show Results For
- All HBS Web (117)
- Faculty Publications (19)
Page 1 of 117
Results →
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer Data—Use It
With the advent of customer relationship management (CRM) in the late 1990s, companies came to believe that by using technology to tailor their offerings to individual consumers' needs, customer loyalty—and company profits—would... View Details
Keywords: by Jean Ayers
Jean Nidetch
Nidetch believed that her efforts to lose weight would be enhanced by talking to others going through the same process. What began as a small support group meeting in her New York apartment in 1963 turned into a phenomenally successful... View Details
Keywords: Services
- September 1991
- Supplement
Collision Course in Commercial Aircraft: Remarks by Jean Pierson, Video
Gomes-Casseres, Benjamin. "Collision Course in Commercial Aircraft: Remarks by Jean Pierson, Video." Harvard Business School Video Supplement 792-503, September 1991.
- Portrait Project
Jean Jinsun Kim
My mother worried I would never get married because my knees were too ugly. My left knee is scarred from a running accident. My right knee is marked by a scar when I fell off a train in Morocco. They're not pretty, but they remind me of a... View Details
- 25 Nov 2013
- Working Paper Summaries
Standard-Essential Patents
- 04 Dec 2019
- Working Paper Summaries
Pathways to Materiality: How Sustainability Issues Become Financially Material to Corporations and Their Investors
Keywords: by Jean Rogers and George Serafeim
- 01 Nov 2016
- Working Paper Summaries
Patent Disclosures and Standard-Setting
- 25 Feb 2009
- Working Paper Summaries
Fear of Rejection? Tiered Certification and Transparency
- 16 May 2000
- Research & Ideas
The Simple Economics of Open Source
pay-off, no reward? Could it be driven, as some media reports have admiringly suggested, purely by intellectual fervor on the part of programmers, perhaps coupled with a noble desire to share and dispense knowledge to benefit mankind? Not... View Details
- 16 Jan 2014
- Research & Ideas
Resolving Patent Disputes that Impede Innovation
Harvard Business School and coauthor (with Jean Tirole of the Toulouse School of Economics) of the paper Standard Essential Patents. "In the free market, where there's a lot of entry of new firms and new players, having the ability... View Details
- April 2020
- Case
Promoting Land and Nature Jerky
By: John A. Quelch and Katherine B. Hartman
Kathy Ayers, Vice President of Marketing and Communications for Land and Nature (L&N) Jerky Company, needs to make a recommendation about L&N's 2020 promotional spending. L&N's CEO, Tim Ryan, wants her to calculate different scenarios using historical data to determine... View Details
Keywords: Advertising; Spending; Marketing Communications; Marketing Strategy; Product Positioning; Food and Beverage Industry
Quelch, John A., and Katherine B. Hartman. "Promoting Land and Nature Jerky." Harvard Business School Brief Case 920-563, April 2020.
- 15 Sep 2021
- Research & Ideas
Don't Bring Me Down: Probing Why People Tune Out Bad News
No one wants to hear that their car exhaust is hurting the planet, or that their jeans were made in a sweatshop, or that their doughnut might give them diabetes one day. In fact, people often go to great lengths to avoid information that... View Details
Keywords: by Kristen Senz
- October 2019
- Case
Street Symphony: Making Human Connections Through Music
By: Rohit Deshpandé
To Vijay Gupta, music was sacred. A highly accomplished and renowned violinist with The Los Angeles Philharmonic, Gupta believed the act of making and performing music was a deeply spiritual practice — one that had the power to heal audiences and musicians... View Details
Keywords: Arts; Cultural Entrepreneurship; Nonprofit Organizations; Social Issues; Business and Community Relations; Music Entertainment; Human Needs; Music Industry; Los Angeles; California; United States
Deshpandé, Rohit. "Street Symphony: Making Human Connections Through Music." Harvard Business School Multimedia/Video Case 520-701, October 2019.
- Video
Sanjay Lalbhai
Sanjay Lalbhai, Chairman of India-based Arvind, a large textile manufacturer and the flagship company of the Lalbhai Group based in Ahmedabad, discusses how the technological disruption caused by power looms... View Details
- 06 Feb 2006
- Research & Ideas
Sorting Out the Patent Craze
April-May issue of the Journal of the European Economics Association. The paper addressed this central question: When does the certification provided by an SSO's endorsement sway users to adopt a standard? Lerner and coauthor View Details
- 06 Jul 2011
- Research & Ideas
Are You a Level-Six Leader?
several options)? “Opportunists are the people who always ask, 'What's in it for me?'” Asking the question whom do you serve? is a powerful vector on which to build a useful typology of leadership. Based on this idea, I have constructed a six-level Purpose-Driven Model... View Details
Keywords: by Mitch Maidique
- 13 Dec 2006
- Research & Ideas
Improving Public Health for the Poor
Microfinance—essentially small loans that help impoverished individuals create jobs, small businesses, and stronger communities—may offer a window on new methods for widening access to healthcare for the poor. Led by Harvard Business... View Details
- 12 Mar 2006
- Research & Ideas
New Research Explores Multi-Sided Markets
business practices. For instance, in antitrust, it is about anticompetitive behavior. The work I have done with NERA was quite inspiring for my thesis research, and through it I got to work closely with some of the pioneers of the two-sided markets field of research:... View Details
- September 2003 (Revised June 2006)
- Case
"American Challenge, The:" Europe's Response to American Business
By: Geoffrey G. Jones and Meghan Gallagher-Kernstine
Examines the tensions multinationals cause by focusing on Europe's reaction to the growing U.S. multinational investment in the 20th century. Initially, Europeans rarely felt threatened by U.S. investments, however, tensions grew over time. After the Second World War,... View Details
Keywords: Management Practices and Processes; Investment; Cross-Cultural and Cross-Border Issues; United States; Europe
Jones, Geoffrey G., and Meghan Gallagher-Kernstine. "American Challenge, The:" Europe's Response to American Business. Harvard Business School Case 804-057, September 2003. (Revised June 2006.)
- 05 Mar 2012
- Research & Ideas
Is JC Penney’s Makeover the Future of Retailing?
with revenue falling year over year by 4.9%, to $5.42 billion. Johnson, who took over in November, is revamping Penney's 1,000-plus stores to target "all Americans." Standing out in the crowd, making the pricing scheme work, and... View Details