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- 01 Oct 2012
- Research & Ideas
Better by the Bundle?
scenario where such a bundle was not offered. Total hardware sales were higher by approximately 100,000 units when bundles were offered. Much more surprising, the sales of software video games jumped by over...
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by Dina Gerdeman
- 15 Apr 2024
- Book
Struggling With a Big Management Decision? Start by Asking What Really Matters
cut through all the questions that inevitably run through their heads so they can instinctively choose the right path. The best way to tackle a tough call: Start by defining on a personal level what is right, says Harvard Business School...
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by Dina Gerdeman
- 10 Aug 2016
- Research & Ideas
Prospective Students Steer Clear of Schools Rocked by Scandal
after the incident was well documented—but this is just one school. To get a feel for how bad publicity affects applications on a broader scale, the researchers studied 124 public scandals at the top 100 universities in the United States, as ranked View Details
- 06 Mar 2014
- HBS Seminar
Dina Pomeranz, Harvard Business School
- 17 Oct 2019
- Research & Ideas
‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells
depressing their demand for products. More subtle appeals might be the better way to go.” About the Author Dina Gerdeman is senior writer at Harvard Business School Working Knowledge. [Image: duh84] Related...
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- 11 Sep 2017
- Research & Ideas
Why Employers Favor Men
men perform better on average at certain tasks, according to the research paper When Gender Discrimination Is Not About Gender. The paper was written by Katherine B. Coffman and Christine L. Exley, both assistant professors at Harvard...
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by Dina Gerdeman
- 25 Feb 2019
- Research & Ideas
How Gender Stereotypes Kill a Woman’s Self-Confidence
abilities, likely from a very young age,” Coffman says. “Until we can change these stereotypes, it’s essential to think about how we can better inoculate individuals from biases induced by stereotypes, helping people to pursue fulfilling...
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by Dina Gerdeman
- 30 Sep 2019
- Book
6 Steps to Building a Better Workplace for Black Employees
Black Experience, co-edited by Mayo, University of Virginia Professor Laura Morgan Roberts, who is a visiting scholar at HBS, and David A. Thomas, president of Morehouse College and a former professor at HBS. “These African American...
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by Dina Gerdeman
- 26 Sep 2023
- Book
Digital Strategy: A Handbook for Managing a Moving Target
While most companies have embarked on some sort of digital transformation, many leaders still feel overwhelmed by the challenges of doing digital right. The new Research Handbook on Digital Strategy not only takes stock of current digital...
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- 27 Jun 2019
- Research & Ideas
Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too
rituals are one underutilized tool for enhancing people's emotional experiences," Norton says. "And our research shows that when people do spend money on rituals, especially with their partners, they consider it both money and time well-spent." View Details
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by Dina Gerdeman
- 03 May 2017
- Book
The Clear Connection Between Slavery and American Capitalism
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by Dina Gerdeman
- 13 Nov 2017
- Research & Ideas
Want to Be Happier? Spend Some Money on Avoiding Household Chores
well-being by offering time-saving services—perhaps even in place of financial rewards. The Stanford School of Medicine did just that with a pilot program that rewarded faculty members with vouchers for meal deliveries, laundry services,...
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by Dina Gerdeman
- 10 May 2021
- Research & Ideas
Who Has Potential? For Many White Men, It’s Often Other White Men
can’t just jump on the bandwagon. They would have to do the hard work of culture change themselves.” About the Author Dina Gerdeman is a senior writer at Harvard Business School Working Knowledge. [Image:...
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by Dina Gerdeman
- 13 Feb 2020
- Book
Open Your Organization to Honest Conversations
Why Honest Conversations about Your Company’s Capabilities Are the Key to a Winning Strategy by Michael Beer. Copyright 2020 Harvard Business School Publishing Corporation. All rights reserved. About the Author View Details
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by Dina Gerdeman
- 22 Apr 2019
- Research & Ideas
Why Salespeople Struggle at Leading
a manager. And then they’ll need to decide whether to embrace the job at all.” About the Author Dina Gerdeman is senior writer at Harvard Business School Working Knowledge. [Photo credit: myella] What does...
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by Dina Gerdeman
- 29 Oct 2020
- Research & Ideas
The COVID Gender Gap: Why Fewer Women Are Dying
disease, so they're refraining from adopting these rules," Pons says. "So we may need to work on some stereotypes. We may need to show men that wearing a mask is not unmanly, and it's something that is necessary to protect themselves and others." About the author View Details
- 28 Jan 2019
- Research & Ideas
Forget Cash. Here Are Better Ways to Motivate Employees
motivators that will entice greater effort and loyalty out of workers. Turns out, using cash as a carrot isn’t always the best answer, according to new research by Harvard Business School Assistant Professor Ashley V. Whillans. More than...
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by Dina Gerdeman
- 26 Aug 2019
- Research & Ideas
Lipstick Tips: How Influencers Are Making Over Beauty Marketing
attract your audience, be deliberate about how you showcase your products on different channels, and make sure the people who represent your company will be seen as authentic, trusted voices of the image you want to present.” About the Author View Details