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Publications

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  • 01 Sep 2012
  • News

On a Sound Track

Zurich and secured European distribution rights for our products, set up a joint venture with a partner in Mexico to build our brand there, and purchased Astro Gaming, a California-based gaming accessories company. Our office in southern... View Details
Keywords: Deborah Blagg; audio accessories; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade
  • 19 Sep 2012
  • News

On a Sound Track

Zurich and secured European distribution rights for our products, set up a joint venture with a partner in Mexico to build our brand there, and purchased Astro Gaming, a California-based gaming accessories company. Our office in southern... View Details
Keywords: Deborah Blagg; audio equipment; fashion; Computer and Electronic Product Manufacturing; Manufacturing
  • July 2022
  • Case

boAt Lifestyle

By: Rajiv Lal and Kairavi Dey
boAt began as a lifestyle brand in the consumer electronics category in 2016 with the aim of bringing affordable, durable, and fashionable audio products and accessories to millennials and Gen-Z customers in India. Born in 2016 with Amazon India as its only sales... View Details
Keywords: Marketing; Brands and Branding; Initial Public Offering; Digital Marketing; Product Development; Product Marketing; Business or Company Management; Electronics Industry; Consumer Products Industry; Web Services Industry; Asia; India
Related
  • 19 Jul 2016
  • News

HBS Startup Is Developing Tech-Enabled Jewelry to Stop Rapists

at the Harvard i-lab. Working with survivors of sexual assault and with a team of MIT engineers, the cofounders of Flare Jewelry are developing wearable devices that include an alarm, text messaging to alert the wearer’s phone contacts of her GPS whereabouts, and an... View Details
Keywords: Clothing and Clothing Accessories Stores; Clothing and Clothing Accessories Stores
  • Profile

Jeremy Andrus

California-based gaming accessories company. Our office in southern China has grown significantly, and we’ve just opened a second office in China to manage sales and marketing. Our revenues have increased by more than 44 percent in the... View Details
Keywords: Entrepreneurship; Consumer Products; Entertainment / Media