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- May 2016 (Revised January 2018)
- Case
Improving Repurchase Rates at zulily
By: Thales Teixeira and Sarah McAra
In February 2015, zulily cofounder and CEO Darrell Cavens faced a major challenge in his business, a Seattle-based daily deals site that catered to moms. The more he spent to acquire new customers, the less he retained them in the form of repeat purchases. This was an...
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Keywords:
Zulily;
Repurchase;
E-commerce;
Online Shopping;
Fashion;
Customer Relationship Management;
Internet and the Web;
Digital Marketing;
Customer Satisfaction;
Fashion Industry;
Retail Industry;
Seattle
Teixeira, Thales, and Sarah McAra. "Improving Repurchase Rates at zulily." Harvard Business School Case 516-083, May 2016. (Revised January 2018.)
- 02 Aug 2016
- First Look
August 2, 2016
https://cb.hbsp.harvard.edu/cbmp/product/116020-PDF-ENG Harvard Business School Case 516-083 Improving Repurchase Rates at zulily In February 2015, zulily cofounder and CEO Darrell Cavens faced a major...
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Keywords:
Sean Silverthorne