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Show Results For
- All HBS Web
(2,919)
- People (3)
- News (518)
- Research (1,315)
- Events (12)
- Multimedia (231)
- Faculty Publications (1,031)
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- 2021
- Working Paper
First Law of Motion: Influencer Video Advertising on TikTok
By: Jeremy Yang, Juanjuan Zhang and Yuhan Zhang
This paper engineers an intuitive feature that is predictive of the causal effect of influencer video advertising on product sales. We propose the concept of m-score, a summary statistic that captures the extent to which a product is advertised in the most engaging... View Details
Keywords: Influencer Advertising; Video Advertising; Computer Vision; Machine Learning; Advertising; Online Technology
Yang, Jeremy, Juanjuan Zhang, and Yuhan Zhang. "First Law of Motion: Influencer Video Advertising on TikTok." Working Paper, March 2021.
- August 1998
- Supplement
Cleveland Tomorrow, Video
By: James E. Austin and Rosabeth M. Kanter
As part of Cleveland's turnaround, Cleveland Tomorrow creates new investment funds to stimulate new business development. This development is designed to earn a profit and bring new benefits to the community. Part of the HBS Social Enterprise Video Series on Business... View Details
Keywords: Investment Funds; Leadership; Growth and Development Strategy; Business and Community Relations; Social Enterprise
Austin, James E., and Rosabeth M. Kanter. "Cleveland Tomorrow, Video." Harvard Business School Video Supplement 399-507, August 1998.
- August 1989
- Supplement
Steven B. Belkin, Video
By: Michael J. Roberts and Howard H. Stevenson
This video both shows responses to student questions and updates the case material. View Details
Roberts, Michael J., and Howard H. Stevenson. "Steven B. Belkin, Video." Harvard Business School Video Supplement 890-504, August 1989.
- June 1987
- Supplement
Americana, Video
Hart, Christopher. "Americana, Video." Harvard Business School Video Supplement 887-546, June 1987.
- August 2011
- Supplement
Better World Books Video
By: Michael I. Norton, Fiona Wilson, Jill Avery and Thomas Steenburgh
This video contains an interview with David Murphy, CEO of Better World Books. Topics discussed include: the opportunities and constraints offered by having a social mission, an update on the company, and the future of Better World Books. View Details
Keywords: Growth and Development; Management Teams; Business Model; Social Enterprise; Publishing Industry
Norton, Michael I., Fiona Wilson, Jill Avery, and Thomas Steenburgh. "Better World Books Video." Harvard Business School Video Supplement 512-701, August 2011.
- August 1986
- Supplement
OTISLINE, Video
Describes benefits of OTISLINE application. Shows how information technology can be used to achieve competitive advantage and alter the flow of information within an organization. View Details
Stoddard, Donna B. "OTISLINE, Video." Harvard Business School Video Supplement 887-508, August 1986.
- September 2018
- Supplement
King Arthur Flour Video Supplements
By: Paul D. McKinnon and Michael Norris
These video supplements update the King Arthur Flour case on the latest news and events at the company. View Details
McKinnon, Paul D., and Michael Norris. "King Arthur Flour Video Supplements." Harvard Business School Multimedia/Video Supplement 419-703, September 2018.
- June 2010
- Supplement
Chet Huber on OnStar, video
By: Willy C. Shih
Chet Huber, general manager of GM's OnStar unit, givbes an update on how OnStar is doing, talks about the job OnStar does for consumers, and reflects on assembling the OnStar team. The video is organized into three chapters so that instructors may use then... View Details
Keywords: Product Positioning; Product Development; Service Delivery; Performance Evaluation; Groups and Teams; Auto Industry; Telecommunications Industry
Shih, Willy C. "Chet Huber on OnStar, video." Harvard Business School Video Supplement 610-716, June 2010.
- February 2023
- Supplement
Dr. Andrea Pusic, Video Supplement
By: Robert S. Kaplan
Video supplement to aid in the teaching of "Brigham & Women's Hospital: Using Patient Reported Outcomes to Improve Breast Cancer Care," HBS case no. 122-010. View Details
Kaplan, Robert S. "Dr. Andrea Pusic, Video Supplement." Harvard Business School Multimedia/Video Supplement 123-709, February 2023.
- November 2008 (Revised February 2010)
- Case
CBS and Online Video
By: Dennis A. Yao, Francisco Pizarro Beleza Rodrigues Queiro and Julia Rozovsky
In late March 2007, CBS faces an important decision about its online video strategy. A just-announced joint online distribution venture between NBC Universal and News Corporation (Fox) is the impetus for this decision. Should CBS join forces with this new venture, come... View Details
Keywords: Joint Ventures; Distribution; Business Strategy; Competitive Strategy; Cooperation; Online Technology; Media and Broadcasting Industry
Yao, Dennis A., Francisco Pizarro Beleza Rodrigues Queiro, and Julia Rozovsky. "CBS and Online Video." Harvard Business School Case 709-447, November 2008. (Revised February 2010.)
- February 2001
- Supplement
Garage.com Video
By: Dorothy A. Leonard and Elizabeth Kind
Features a ten-minute profiling of Garage.com's "Bootcamp for Startups." View Details
Keywords: Information Technology Industry
Leonard, Dorothy A., and Elizabeth Kind. "Garage.com Video." Harvard Business School Video Supplement 601-801, February 2001.
- May 1985
- Supplement
Daewoo Group: Chairman Kim, Video Transcript
By: Francis Aguilar
Transcript for Video (9-885-510). View Details
Aguilar, Francis. "Daewoo Group: Chairman Kim, Video Transcript." Harvard Business School Video Supplement 385-340, May 1985.
- May 2017
- Supplement
Boston Children's Hospital Process Map Video
By: Robert S. Kaplan and Mary Witkowski
The 13 minute video simulates a discussion among orthopedic surgeons and cast room technicians about the processes and resources used when applying long leg casts for patients. The video should be used when teaching Boston Children’s Hospital (Abridged) case, #914-407,... View Details
Keywords: Activity Based Costing; Healthcare Costing; Process Maps; Activity Based Costing and Management; Health Care and Treatment
Kaplan, Robert S., and Mary Witkowski. "Boston Children's Hospital Process Map Video." Harvard Business School Multimedia/Video Supplement 117-703, May 2017.
- March 2007
- Supplement
Alibris - Video
McAfee, Andrew P. "Alibris - Video." Harvard Business School Video Supplement 607-719, March 2007.
- February 2007
- Supplement
Tanishq Video Supplement
By: Das Narayandas
Keywords: Media
Narayandas, Das. "Tanishq Video Supplement." Harvard Business School Video Supplement 507-707, February 2007.
- August 1999
- Supplement
ASDA: Company Video
By: Michael Beer
Beer, Michael. "ASDA: Company Video." Harvard Business School Video Supplement 400-503, August 1999.
- March 1985
- Supplement
Continental Airlines, Video
Weinberg, Martha W. "Continental Airlines, Video." Harvard Business School Video Supplement 885-512, March 1985.
- June 1982
- Supplement
Hartmann Luggage, Video
By: John A. Quelch
The company president describes current strategy, and the decisions made in response to the problems. View Details
Quelch, John A. "Hartmann Luggage, Video." Harvard Business School Video Supplement 882-509, June 1982.
- June 1994
- Supplement
Momenta Corp., Video
By: Amar Bhide
Bhide, Amar. "Momenta Corp., Video." Harvard Business School Multimedia/Video Supplement 394-521, June 1994.