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- All HBS Web (14)
- Faculty Publications (6)
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- All HBS Web (14)
- Faculty Publications (6)
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- February 2015
- Case
Transforming Verizon 2015: Going Above the Network
By: Rosabeth Moss Kanter and Daniel Fox
In 2015, the Chairman and CEO of Verizon Communications reflects on his four years leading the company and considers strategic repositioning for the future. Meanwhile, a rising leader within the organization, Marni Walden, leads change with a new, company-wide product...
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Keywords:
Verizon;
Lowell McAdam;
Marni Walden;
Verizon Wireless;
Telecommunications;
Wireless Communications;
Organizational Change And Transformation;
Organizational Culture;
Corporate Strategy;
Corporate Structure;
Reorganization;
Positioning;
Transformation;
Leadership;
Managing Change;
Organizational Change and Adaptation;
Communication Technology;
Innovation Leadership;
Wireless Technology;
Telecommunications Industry;
United States
Kanter, Rosabeth Moss, and Daniel Fox. "Transforming Verizon 2015: Going Above the Network." Harvard Business School Case 315-068, February 2015.
- April 2015
- Teaching Note
Transforming Verizon 2015: Going Above the Network
By: Rosabeth Moss Kanter and Daniel Fox
Teaching note for the Rosabeth Moss Kanter and Daniel Fox, "Transforming Verizon 2015: Going Above the Network," HBS No. 315-068, Feb. 2015.
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Keywords:
General Management;
Leadership And Change Management;
Organizational Change And Transformation;
Reorganization;
Transformation;
Wireless Technologies;
Telecommunications;
Network Organizations;
Innovation;
Product Development Strategy;
Mobile and Wireless Technology;
Telecommunications Industry;
Technology Industry;
United States
- February 2004
- Case
The Making of Verizon
By: Rosabeth M. Kanter, Douglas A Raymond and Ryan Raffaelli
Through a series of mergers, Ivan Seidenberg, Verizon chairman and CEO, successfully shared the co-CEO title twice while building the largest telecom company in the United States. The strong and complementary cultures of the companies that Seidenberg and a key group of...
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Keywords:
Mergers and Acquisitions;
Change Management;
Transition;
Leading Change;
Organizational Culture;
Risk Management;
Telecommunications Industry;
United States
Kanter, Rosabeth M., Douglas A Raymond, and Ryan Raffaelli. "The Making of Verizon." Harvard Business School Case 303-131, February 2004.
- January 2024
- Case
National Football League and Private 5G
By: Andy Wu, Grant Son and Shuoyo Chen
On September 9, 2021, the National Football League (NFL) designated Verizon as its official 5G partner in a 10-year deal, committed to enhance the experience for NFL teams, players, and fans in stadiums. NFL Commissioner Roger Goodell said, “Verizon will help us...
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Keywords:
Football;
National Football League;
5G;
Verizon;
Communication Technology;
Mobile and Wireless Technology;
Technology Adoption;
Risk and Uncertainty;
Business Strategy;
Collaborative Innovation and Invention;
Sports Industry;
Telecommunications Industry
Wu, Andy, Grant Son, and Shuoyo Chen. "National Football League and Private 5G." Harvard Business School Case 724-433, January 2024.
- August 2006 (Revised March 2008)
- Case
iPod vs. Cell Phone: A Mobile Music Revolution?
By: David B. Yoffie, Travis D. Merrill and Michael Slind
In 2006, a nascent market for music-enabled mobile phones was emerging to challenge Apple Computer's dominant position in the digital music industry. Through its iPod line of portable digital music devices and its iTunes Music Store, Apple controlled more than half of...
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Keywords:
Music Entertainment;
Emerging Markets;
Brands and Branding;
Sales;
Opportunities;
Price;
Business Model;
Mobile and Wireless Technology;
Digital Platforms;
Service Delivery;
Communications Industry;
Music Industry
Yoffie, David B., Travis D. Merrill, and Michael Slind. "iPod vs. Cell Phone: A Mobile Music Revolution?" Harvard Business School Case 707-419, August 2006. (Revised March 2008.)
- January 2024 (Revised May 2024)
- Case
Private 5G Networks
By: Andy Wu and Maggie Yang
In the late 2010’s, 5G emerged as a new standard in communication technology. 5G was designed to enable ultra-reliable low-latency communications (URLLC), massive machine-type communication (MMTC), and enhanced mobile broadband (EMBB) (see Exhibit 1 for a detailed...
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Keywords:
5G;
Communication Technology;
Mobile and Wireless Technology;
Technological Innovation;
Innovation Strategy;
Telecommunications Industry
Wu, Andy, and Maggie Yang. "Private 5G Networks." Harvard Business School Case 724-430, January 2024. (Revised May 2024.)
- 23 May 2012
- Research & Ideas
Five Ways to Make Your Company More Innovative
the middle, and a broad base of continuous improvements, incremental contributions, and early-stage new ideas at the bottom. For example, Verizon placed big bets on Google's Android for smartphones and on fiber-optics for landlines, and...
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- 11 Nov 2013
- Research & Ideas
A Smarter Way to Reduce Customer Defections
companies. "All we did was use the same incentive you would otherwise use," Gupta says. "There was no change in anything except who you target, so there was no additional cost." Gupta and Lemmens also used projections to show that Verizon...
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- 17 Oct 2006
- First Look
First Look: October 17, 2006
music to mobile handsets (via streaming, side-loading content from a PC or downloading it wirelessly over the air), created a potentially market-changing opportunity for players in several industries. Examines the key players, including Apple; the major View Details
Keywords:
Sean Silverthorne