Underdog Brand Building - Publications - Faculty & Research

Profile

Juan Camargo

Camargo. "The younger audience doesn't have a notion of what an electric car should be, and they are open to new technologies." And even if the youth market isn't ready for high-end wheels, changing the perception of the Cadillac View Details

Keywords: Manufacturing; Technology; Consumer Products

Profile

Minal Mehta

BollyX classes, I meet incredibly talented fitness instructors, dancers, and entrepreneurs who are making a real difference in people's lives by encouraging and embodying healthy living themselves. "The most challenging part is View Details

Keywords: Entrepreneurship; Services

Profile

Rocio Parra

careers at CPG companies where they gained great experience and a strong reputation for building brands. I decided that beginning with a career in CPG marketing would be a great foundation to many different career paths in the future.... View Details

Keywords: Retail

Profile

Jeremy Andrus

now is managing growth and our increasing organizational complexity. Last year was very active: we opened an office in Zurich and secured European distribution rights for our products, set up a joint venture with a partner in Mexico to View Details

Keywords: Entrepreneurship; Consumer Products; Entertainment / Media

Profile

Omowale Casselle

expectations of our consumers, retailers, and brand partners." "In addition to managing our product lines, I also lead our operations team, which means that I make sure that each retail partner (Walmart, Walgreens, Kroger, and... View Details

Keywords: Technology; Consumer Products

Profile

Evelyne White

the model is more local than expected and that it's working in small and medium markets. Getting to a strong brand awareness and consideration level will be cheaper and easier in these markets, which will be critical for local business.... View Details

Keywords: Technology; Services

Profile

Anddria Clack

nature of the opportunities available to us. Through learning directly from over 900 classmates - including farmers, entrepreneurs and brand managers - I was exposed to careers in business that I didn't even know existed. In participating... View Details

Keywords: Technology; Investment Management / Hedge Fund; Other Financial Services

Publications