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- January 2015 (Revised November 2016)
- Case
Stella McCartney
By: Anat Keinan and Sandrine Crener
Stella McCartney launched her own fashion house under her name in a partnership with the luxury conglomerate Kering as a 50/50 joint venture in 2001. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her collections, which include women's... View Details
Keywords: Luxury; Luxury Brand; Luxury Fashion; Fashion; Sustainability; Social Corporate Responsibility; Marketing Partnerships; Entrepreneurship; Cause Marketing; Ethical Marketing; Charity Goods; Sustainable Fashion; Ethical Fashion; Designer Brand; Stella McCartney; Brand Positioning; Growth Strategy; Brand Extension; Brand Communication; Kering Group; H＆M; Adidas; Product Positioning; Business Conglomerates; Competitive Advantage; Environmental Sustainability; Brands and Branding; Fashion Industry; Apparel and Accessories Industry
Keinan, Anat, and Sandrine Crener. "Stella McCartney." Harvard Business School Case 515-075, January 2015. (Revised November 2016.)
- 09 Sep 2015
- Cold Call Podcast
Cold Calling Stella McCartney
- 21 Nov 2015
- HBS Case
HBS Cases: Stella McCartney Combines High Fashion with Environmental Values
Many people equate luxury with excess and folly. Stella McCartney is not one of those people. A lifelong vegetarian and prominent player in the green fashion movement, the designer has shown that luxury and... View Details
- 21 Apr 2015
- First Look
First Look: April 21
markets while it declined in the U.S.? What were the implications of the change in marketing strategy to Godiva's brand image? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/515059-PDF-ENG Harvard Business School Case 515-075 View Details
Keywords: Carmen Nobel & Sean Silverthorne
- 08 Apr 2019
- Sharpening Your Skills
The Life of Luxury and How to Sell It
Aesthetics to Budding Business LeadersPauline Brown, a former top executive with French luxury goods conglomerate LVMH Moët Hennessy Louis Vuitton, teaches a course called The Business of Aesthetics. Stella View Details
- 19 Mar 2018
- Sharpening Your Skills
8 Ways To Be An Environmentally Conscious Manager
your values Stella McCartney Combines High Fashion with Environmental Values Fashion designer Stella McCartney shows that luxury and... View Details
- 20 Dec 2016
- Research & Ideas
The 10 Most Popular 'Cold Call' Podcasts
entrepreneur in the Deep South at the turn of the century, against all odds. Professor Nancy Koehn describes Walker’s inspiring real life story of making good on her own unique American dream. Cold Calling Stella View Details
Keywords: Re: Multiple Faculty