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- All HBS Web (32)
- Faculty Publications (4)
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- All HBS Web (32)
- Faculty Publications (4)
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- February 2018
- Case
Amazon, Google, and Apple: Smart Speakers and the Battle for the Connected Home
By: Rajiv Lal and Scott Johnson
Amazon, Google, and Apple all offer their own smart speaker. The devices represent each firm's entry point into the connected home market. All three companies come into the space with their own strengths and weaknesses. Who will win? View Details
Keywords: Apple; Apple Inc.; Google; Amazon; Amazon.com; Google Home; Homepod; Echo; Smart Home; Connected Home; Voice; Artificial Intelligence; Machine Learning; Internet Of Things; Smart Speaker; Connected Speaker; Intelligent Assistants; Virtual Assistants; Voice Assistants; Alexa; Google Assistant; Siri; Technological Innovation; Disruptive Innovation; Competitive Strategy; Business Strategy; Adoption; Information Infrastructure; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Technology Adoption; Digital Platforms; Household; AI and Machine Learning; Electronics Industry; Technology Industry; United States
Lal, Rajiv, and Scott Johnson. "Amazon, Google, and Apple: Smart Speakers and the Battle for the Connected Home." Harvard Business School Case 518-035, February 2018.
- June 2018 (Revised January 2020)
- Case
Voice War: Hey Google vs. Alexa vs. Siri
By: David B. Yoffie, Liang Wu, Jodie Sweitzer, Denzil Eden and Karan Ahuja
By early 2018, voice-controlled intelligent assistants had become a major new front in the battle between the giants of the technology sector. "Voice War" focuses on Alphabet’s strategy for Google Assistant, its entrant in the voice assistant space, and asks how the... View Details
Keywords: Alphabet; Amazon; Apple; Strategy; Technology; Intelligent Assistants; Smart Speaker; Voice Assistants; Voice; Platform; Technology Adoption; Digital Platforms; Competitive Strategy; Product Positioning; Technology Industry
Yoffie, David B., Liang Wu, Jodie Sweitzer, Denzil Eden, and Karan Ahuja. "Voice War: Hey Google vs. Alexa vs. Siri." Harvard Business School Case 718-519, June 2018. (Revised January 2020.)
- May 2022 (Revised July 2022)
- Case
The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022
By: David B. Yoffie and Daniel Fisher
In 2022, after five years of pursuing a new "AI-first" strategy, Google had captured a sizeable share of the American and global markets for voice assistants. Google Assistant was used by hundreds of millions of users around the world, but Amazon retained the largest... View Details
Keywords: Strategy; Artificial Intelligence; Deep Learning; Voice Assistants; Smart Home; Market Share; Globalized Markets and Industries; Competitive Strategy; Digital Platforms; AI and Machine Learning; Technology Industry; United States
Yoffie, David B., and Daniel Fisher. "The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022." Harvard Business School Case 722-462, May 2022. (Revised July 2022.)
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
by these smart devices. There was another theme around women's empowerment, right? I think the women's empowerment theme will quite possibly resonate into the next Super Bowl. Kenny: We have time for one more question, folks. View Details
- 24 May 2004
- Research & Ideas
The Watsons: IBM’s Troubled Legacy
upon which to dramatize the advantages of the American system of free enterprise." Foremost among the more than forty company exhibitors was the nation's largest industrial corporation, General Motors. Still smarting from the... View Details
Keywords: by Richard S. Tedlow
- 13 Mar 2014
- Research & Ideas
Can We Get To Where We Need To Go?
said. Speakers lamented the various infrastructure problems in the United States—congested roads, crumbling bridges, chronic airport delays, spotty wireless connections—and criticized the lack of investment in transportation and... View Details
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
space, and asks how the voice assistant should fit in with Alphabet's larger portfolio of products and services. While the mobile phone was the major platform for Google Assistant, Alphabet had recently introduced a range of smart home... View Details
Keywords: Dina Gerdeman
- 16 Apr 2001
- Research & Ideas
Angels Face the Innovator’s Dilemma
The venture capital industry is ripe for disruption: just like other leading mainstream companies have been for years, according to HBS professor Clayton M. Christensen. As a keynote speaker at the conference and author of the managerial... View Details
- 30 Apr 2001
- Research & Ideas
New Paths to Success in Asia
the fact that they are often breaking new ground. . . . "A lot of people think that dot-coms in Asia are just taking U.S. technology and replicating the same business models. That may have been a valid criticism in the past, but things are really changing."... View Details
Keywords: by Alejandro Reyes & Deborah Blagg