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- All HBS Web
(2,183)
- People (10)
- News (521)
- Research (1,392)
- Events (5)
- Multimedia (4)
- Faculty Publications (656)
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- April 2006
- Background Note
Designing Sustainable Service Models
By: Frances X. Frei
Taught as the second module in a Harvard Business School course on Managing Service Operations. Addresses the challenge of designing service models that effectively incorporate a customer operating role, as well as how to align operations to deliver value to both the... View Details
Keywords: Business Model; Customers; Design; Managerial Roles; Consumer Behavior; Service Operations; Power and Influence; Value
Frei, Frances X. "Designing Sustainable Service Models." Harvard Business School Background Note 606-031, April 2006.
- 25 Apr 2014
- News
A model of service
a year on a modest budget of $100,000. She continues to volunteer at All Souls, and still manages the schools' component of the program. "My biggest accomplishment is getting younger people to understand that service should always be an... View Details
- Teaching Interest
Managing Service Operations - MBA Elective Curriculum
By: Ryan W. Buell
World-class service organizations deeply understand the needs and behaviors of their customers, and design, manage, and improve their operating models accordingly. This course investigates the distinct challenges inherent in leading service operations, which make up... View Details
- November 2012
- Article
Mumbai's Models of Service Excellence
By: Stefan Thomke
Thomke, Stefan. "Mumbai's Models of Service Excellence." Harvard Business Review 90, no. 11 (November 2012): 121–126.
- April 2008 (Revised October 2008)
- Supplement
TD Canada Trust (C): Translating the Service Model to Service Operations
By: Dennis Campbell and Brent Kazan
Campbell, Dennis, and Brent Kazan. "TD Canada Trust (C): Translating the Service Model to Service Operations." Harvard Business School Supplement 108-055, April 2008. (Revised October 2008.)
- February 2004 (Revised March 2004)
- Background Note
Profitability Drivers in Professional Service Firms
By: Ashish Nanda
This case presents a simple model of the drivers of profitability in a professional service partnership and conducts an empirical exploration of the determinants of profitability among AmLaw 100 firms over the period 1994 to 1999. View Details
Nanda, Ashish. "Profitability Drivers in Professional Service Firms." Harvard Business School Background Note 904-064, February 2004. (Revised March 2004.)
- October 2014 (Revised January 2016)
- Case
IDEO: Human-Centered Service Design
By: Ryan W. Buell and Andrew Otazo
The case describes IDEO, one of the world's leading design firms, and its human-centered innovation culture and processes. It is an example of what managers can do to make their own organizations more innovative. In reaction to a rapidly changing competitive landscape,... View Details
Keywords: Design Thinking; Innovation; Service Management; Service; Design; Service Delivery; Innovation and Management; Entertainment and Recreation Industry; Peru
Buell, Ryan W., and Andrew Otazo. "IDEO: Human-Centered Service Design." Harvard Business School Case 615-022, October 2014. (Revised January 2016.)
- December 2015
- Case
IDEO: Human-Centered Service Design
By: Ryan W. Buell and Andrew Otazo
The case describes IDEO, one of the world's leading design firms, and its human-centered innovation culture and processes. It is an example of what managers can do to make their own organizations more innovative. In reaction to a rapidly changing competitive landscape,... View Details
Keywords: Design Thinking; Innovation; Service Management; Service; Design; Service Delivery; Innovation and Management; Entertainment and Recreation Industry; Peru
Buell, Ryan W., and Andrew Otazo. "IDEO: Human-Centered Service Design." Harvard Business School Multimedia/Video Case 615-703, December 2015.
- November 2015 (Revised February 2020)
- Teaching Note
IDEO: Human-Centered Service Design
By: Ryan W. Buell
The case describes IDEO, one of the world's leading design firms, and its human-centered innovation culture and processes. It is an example of what managers can do to make their own organizations more innovative. In reaction to a rapidly changing competitive landscape,... View Details
- July–August 2013
- Article
A Joint Model of Usage and Churn in Contractual Settings
By: Eva Ascarza and Bruce G.S. Hardie
As firms become more customer-centric, concepts such as customer equity come to the fore. Any serious attempt to quantify customer equity requires modeling techniques that can provide accurate multiperiod forecasts of customer behavior. Although a number of researchers... View Details
Keywords: Churn; Retention; Contractual Settings; Access Services; Hidden Markov Models; RFM; Latent Variable Models; Customer Value and Value Chain; Consumer Behavior
Ascarza, Eva, and Bruce G.S. Hardie. "A Joint Model of Usage and Churn in Contractual Settings." Marketing Science 32, no. 4 (July–August 2013): 570–590.
- December 2016 (Revised October 2018)
- Case
U.S. Digital Service
By: Mitchell Weiss, Nick Sinai and Michael Norris
Mikey Dickerson and Haley Van Dyck found themselves far from home and far from certain about where to take the U.S. Digital Service (USDS) next. In the summer of 2015, they had landed in London to meet with Mike Bracken, director of the United Kingdom’s Government... View Details
Keywords: Public Entrepreneurship; Haley Van Dyck; Mikey Dickerson; United States Digital Service; Digital Services; Innovation Teams; Scaling Innovation; 18F; Presidential Innovation Fellows; Government Digital Service; Mike Bracken; Innovation Fellowships; Entrepreneurship; Government Administration; Innovation and Management; United States; United Kingdom
Weiss, Mitchell, Nick Sinai, and Michael Norris. "U.S. Digital Service." Harvard Business School Case 817-032, December 2016. (Revised October 2018.)
- 01 Mar 2023
- News
The Latest Model
firm. “We are engaged regularly to do simulations, mathematical modeling—stuff that wouldn’t look out of place in a dissertation chapter,” Hurder says. For example, EY hired Prysm to model whether blockchain could add value to public... View Details
- November 2007
- Article
A Model of Consumer Learning for Service Quality and Usage
By: Raghuram Iyengar, Asim Ansari and Sunil Gupta
In many services, e.g., the wireless service industry, consumers choose a service plan based on their expected consumption. In such situations, consumers experience two forms of uncertainty. First, consumers may be uncertain about the quality of their service provider... View Details
Keywords: Experience and Expertise; Customer Value and Value Chain; Learning; Price; Knowledge Use and Leverage; Marketing Strategy; Consumer Behavior; Service Delivery; Quality; Risk and Uncertainty; Service Industry
Iyengar, Raghuram, Asim Ansari, and Sunil Gupta. "A Model of Consumer Learning for Service Quality and Usage." Journal of Marketing Research (JMR) 44, no. 4 (November 2007): 529–544.
- summer 1970
- Article
Marketing Strategy and Bank Service Interaction: A Probability Model
By: D. B. Crane
Crane, D. B. "Marketing Strategy and Bank Service Interaction: A Probability Model." Journal of Bank Research 1 (summer 1970).
- 2002
- Other Unpublished Work
Legal Management: The Case for a Managed Model for the Delivery of Legal Services
This essay takes a brief look at the innovations in the delivery of legal services made due to the expansion of the pre-paid sector and uses those changes in the power dynamics of the industry to make a compelling case for a more widespread, managed model. The managed... View Details
Bernstein, Ethan S. "Legal Management: The Case for a Managed Model for the Delivery of Legal Services." December 2002. (Harvard Law School: Bellow-Sacks Access to Civil Legal Services Project.)
- February 1994 (Revised June 1994)
- Supplement
Introduction of Telepoint Services in Britain (B): A Stylized Model
Dhebar, Anirudh S. "Introduction of Telepoint Services in Britain (B): A Stylized Model." Harvard Business School Supplement 594-098, February 1994. (Revised June 1994.)
- 2013
- Dissertation
Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics
By: Clarence Lee, Vineet Kumar and Sunil Gupta
Abstract. Over the past decade "freemium" (free + premium) has become the dominant business model among internet start-ups for its ability to acquire and monetize a large install-base with limited marketing resources. Freemium is a hybrid strategy where a firm offers... View Details
- Article
How to Shift from Selling Products to Selling Services
By: Doug J. Chung
Only a few years ago, most software companies sold seat licenses for their products, charging customers on the basis of head count. But today, software is typically provided using cloud-based software-as-a-service (SaaS) models that charge customers fees for... View Details
Keywords: SaaS Business Models; Sales; Management; Business Model; Salesforce Management; Applications and Software; Customer Relationship Management
Chung, Doug J. "How to Shift from Selling Products to Selling Services." Harvard Business Review 99, no. 2 (March–April 2021): 48–52.
Uncommon Service
Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance – for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the... View Details