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- June 2005 (Revised February 2009)
- Case
Samsung Electronics
By: Jordan I. Siegel and James Jinho Chang
When is it possible to create a dual advantage of being both low cost and differentiated? In this case, students assess whether Samsung Electronics has been able to achieve such a dual advantage, and if so, how this was possible. Moreover, Samsung Electronics'... View Details
Keywords: Market Entry and Exit; Competitive Strategy; Competitive Advantage; Electronics Industry; China; South Korea
Siegel, Jordan I., and James Jinho Chang. "Samsung Electronics." Harvard Business School Case 705-508, June 2005. (Revised February 2009.)
- March 2014 (Revised March 2015)
- Case
Samsung Electronics: TV in an Era of Convergence
By: Karim R. Lakhani, Marco Iansiti and Kerry Herman
From the late 1990s to 2006/2007, Samsung Electronics moved from one of 170 TV manufacturers to gain dominant TV market share year over year from 2007-2013. As digital technologies increasingly converged in 2013-2014, the industry faced new questions: What was the... View Details
Keywords: Digital Innovation; Technology; Technology Management; Digital Convergence; Digital Technology; Innovation; Korea; Samsung; Television; Technological Innovation; Information Technology; Innovation and Invention; Innovation Leadership; Innovation and Management; Product Development; Product Design; Electronics Industry; Korean Peninsula; Asia
Lakhani, Karim R., Marco Iansiti, and Kerry Herman. "Samsung Electronics: TV in an Era of Convergence." Harvard Business School Case 614-034, March 2014. (Revised March 2015.)
- March 1986 (Revised August 1986)
- Case
Samsung International, Inc.
A major Korean firm has begun production of televisions in the United States. Output and quality are below Korean standards. Students must determine why and suggest ways to improve. View Details
Keywords: Quality; Production; Performance Productivity; Manufacturing Industry; United States; South Korea
Amsden, Alice H. "Samsung International, Inc." Harvard Business School Case 686-123, March 1986. (Revised August 1986.)
- April 2011
- Case
Samsung and Google TV
By: Ramon Casadesus-Masanell, Prithvi Raj and Crystal Jean Marrie
This case describes Samsung's decision on how to pursue the growing market opportunity for internet-connected televisions, which enable consumers to access a range of web-based content including basic information (e.g. stock quotes, weather, news headlines, RSS feeds,... View Details
- July 2004
- Supplement
Samsung Electronics Commercials
By: John A. Quelch
Quelch, John A. "Samsung Electronics Commercials." Harvard Business School Video Supplement 505-701, July 2004.
- August 2005 (Revised March 2013)
- Teaching Note
Samsung Electronics (TN)
By: Jordan I. Siegel and James Jinho Chang
Keywords: Electronics Industry
- August 2004
- Supplement
Samsung Electronics Corporation: Eric Kim Interview
By: John A. Quelch
Quelch, John A. "Samsung Electronics Corporation: Eric Kim Interview." Harvard Business School Video Supplement 505-704, August 2004.
- November 2003 (Revised June 2004)
- Case
Samsung and Daewoo: Two Tales of One City
By fiscal year 2000, Samsung had pulled far ahead of other "chaebols," Korean conglomerates. For example, the market value of Samsung affiliates listed on the Korea Stock Exchange exceeded the sum of the market value of listed affiliates of second, third, and fourth... View Details
Keywords: Competition; Business Conglomerates; Corporate Strategy; Emerging Markets; Crisis Management; Electronics Industry; South Korea
Sull, Donald N., Choelsoon Park, and Seonghoon Kim. "Samsung and Daewoo: Two Tales of One City." Harvard Business School Case 804-055, November 2003. (Revised June 2004.)
- March 2004 (Revised January 2008)
- Case
Samsung Electronics Company: Global Marketing Operations
By: John A. Quelch
Samsung's global marketing director is assessing how to build the global brand reputation of the company further and upgrade the company's worldwide brand image. To show how to build a global brand. View Details
Quelch, John A., and Anna Harrington. "Samsung Electronics Company: Global Marketing Operations." Harvard Business School Case 504-051, March 2004. (Revised January 2008.)
- April 2011
- Teaching Note
Samsung and Google TV (TN)
By: Ramon Casadesus-Masanell, Prithvi Raj and Crystal Jean Marrie
Teaching Note for 711505. View Details
Keywords: Electronics Industry
- August 2004 (Revised May 2017)
- Teaching Note
Samsung Electronics Company: Global Marketing Operations
By: John A. Quelch
Teaching Note to (9-504-051). View Details
- October 2016 (Revised April 2017)
- Case
Succession Planning at Samsung: The Merger Formula of Cheil Industries and Samsung C&T
By: Gwen Yu and Tim Gray
A merger deal of two Samsung group companies becomes a center of a corruption scandal. The merger of Cheil Industries and Samsung C&T was seen as a crucial step to transfer power to Lee Jae Yong, the heir of Samsung group. The deal was criticized to purposefully... View Details
Yu, Gwen, and Tim Gray. "Succession Planning at Samsung: The Merger Formula of Cheil Industries and Samsung C&T." Harvard Business School Case 117-036, October 2016. (Revised April 2017.)
- June 1995 (Revised January 2001)
- Case
Samsung Heavy Industries: The Koje Shipyard
Upton, David M., and Bowon Kim. "Samsung Heavy Industries: The Koje Shipyard." Harvard Business School Case 695-032, June 1995. (Revised January 2001.)
- June 2017
- Teaching Note
Succession Planning at Samsung: The Merger Formula of Cheil Industries and Samsung C&T
By: Gwen Yu
A merger deal of two Samsung group companies becomes a center of a corruption scandal. The merger of Cheil Industries and Samsung C&T was seen as a crucial step to transfer power to Lee Jae Yong, the heir of Samsung group. The deal was criticized to purposefully... View Details
- 11 Jun 2018
- Research & Ideas
Why South Korea's Samsung Built the Only Outdoor Skating Rink in Texas
Kikovic Each year, the small northeast Texas town of Marshall pulls out all of the stops for its annual Wonderland of Lights festival. And for years, South Korean electronics company Samsung also worked hard to make it special. The... View Details
- June 2017
- Supplement
Succession Planning at Samsung: The Merger Formula of Cheil Industries and Samsung C&T
By: Gwen Yu
- January 2017
- Background Note
Making Virtual Reality Real
By: Feng Zhu, Sarah Mehta and David Lane
This note describes virtual reality and augmented reality technologies and describes the main consumer products on offer in 2016 as well as their manufacturers. It also surveys existing applications of virtual and augment reality technologies. View Details
Keywords: Virtual Reality; Augmented Reality; Oculus; Google; HTC; Magic Leap; Microsoft; Samsung; Software; Niantic; Digital Platforms; Technology Adoption; Applications and Software; Technology Industry
Zhu, Feng, Sarah Mehta, and David Lane. "Making Virtual Reality Real." Harvard Business School Background Note 617-013, January 2017.
- Summer 2016
- Article
Dynamic Capabilities at Samsung: Optimizing Internal Co-opetition
By: Jaeyong Song, Kyungmook Lee and Tarun Khanna
This article presents a clinical study, based on a decade of ongoing research at Samsung Group, which describes how the Samsung Group and its mobile phone division competed successfully in smartphones. The ability to manage co-opetition—simultaneous forces of... View Details
Song, Jaeyong, Kyungmook Lee, and Tarun Khanna. "Dynamic Capabilities at Samsung: Optimizing Internal Co-opetition." California Management Review 58, no. 4 (Summer 2016): 118–140.
- July – August 2011
- Article
The Paradox of Samsung's Rise
By: Tarun Khanna, Jaeyong Song and Kyungmook Lee
Twenty years ago, few people would have predicted that Samsung could transform itself from a low-cost original equipment manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express. Fewer still would... View Details
Keywords: Organizational Design; Research and Development; Marketing; Business Processes; Brands and Branding; System; Globalized Markets and Industries; Transformation; Cost; Forecasting and Prediction; Production; Quality; China; India; Turkey
Khanna, Tarun, Jaeyong Song, and Kyungmook Lee. "The Paradox of Samsung's Rise." Harvard Business Review 89, nos. 7-8 (July–August 2011): 142–147.
- November 2019 (Revised April 2021)
- Technical Note
Rechargeable Batteries, 2017: Gigafactory Wars in the Offing?
By: John R. Wells and Benjamin Weinstock
In 2017, the global market for rechargeable lithium-ion (Li-ion) batteries was 126 gigawatt-hours (GWh) valued at $37 billion, growing by $10 billion in two years. Once confined largely to consumer electronics and appliances, the rapid increase in demand was spurred by... View Details
Keywords: Batteries; Rechargeable Batteries; Lithium-ion; Lithium-ion Batteries; Electric Vehicle; Electric Vehicles; Energy Entrepreneurship; Energy Markets; Energy Storage; Battery; Demand Uncertainty; Demand Forecasting; Supply & Demand; Supply And Demand; Capacity Planning; Tesla; Technological And Scientific Innovation; Technological Change; Technology Change; Technology Commercialization; Policy Change; Subsidies; Power/Energy; Power Grid; Energy Policy; Developing Markets; Alevo; Samsung; LG Chem; CATL; Northvolt; General Motors; Energy; Entrepreneurship; Technological Innovation; Commercialization; Policy; Demand and Consumers; Forecasting and Prediction; Supply and Industry; Emerging Markets; Competitive Strategy; China
Wells, John R., and Benjamin Weinstock. "Rechargeable Batteries, 2017: Gigafactory Wars in the Offing?" Harvard Business School Technical Note 720-371, November 2019. (Revised April 2021.)