Recession - Publications - Faculty & Research

March 8, 2008
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Marketing Your Way Through a Recession

The signs of an imminent recession are all around us. The spillover from the subprime mortgage crisis is weakening both consumer confidence and the consumer spending—much of it on credit—that has been buoying the U.S. economy. View Details

Keywords: Marketing; Recession; Products And Sales; Core Values; Fluctuation; Volatility; Economic Growth; Economic Slowdown and Stagnation; Growth and Development; Marketing Strategy; Product Marketing; Risk and Uncertainty; Salesforce Management; Asia; Europe; Latin America; North and Central America

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September 2, 2020
Article

What Really Prevents Companies from Thriving in a Recession

By: Ranjay Gulati and Mark Wiedman

Even in the best of times, many companies fail to fund and staff new opportunities. As decades of research have shown, leaders fear threats to their status and power and so become attached to existing businesses and budgets, regarding them as entitlements and as a... View Details

Keywords: Recessions; Resource Allocation; Budgets and Budgeting

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19 Jan 2014
News

Never Waste a Good Recession

Keywords: recession; customer orientation; product development; R & D

Article

How Did the Great Recession Affect Charitable Giving?

By: Arthur C. Brooks

A great deal of research has studied the effects of income and tax changes on charitable giving. However, little work has focused on how these relationships were affected by the Great Recession. This article estimates the tax and income effects using the 2009 Panel... View Details

Keywords: Charitable Giving; Great Recession; Philanthropy; Philanthropy and Charitable Giving; Financial Crisis; Taxation; Policy

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October 2014
Case

Honeywell and the Great Recession (A)

By: Sandra J. Sucher and Susan J. Winterberg

CEO Dave Cote spent six years turning around an ailing Honeywell and in 2008 Cote and his team face a new challenge: how to respond to the Great Recession. Cote does not want to give up the gains he made in transforming and unifying Honeywell. With a fall-off in... View Details

Keywords: Layoffs; Furloughs; Downsizing; Work Sharing; Short Time Work; Recessions; Earnings Forecast; Job Cuts and Outsourcing; Cost Management; Executive Compensation; Crisis Management; Financial Crisis; Manufacturing Industry

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February 2021
Article

Do Household Wealth Shocks Affect Productivity? Evidence from Innovative Workers During the Great Recession

By: S. Bernstein, T. McQuade and R. Townsend

We investigate how the deterioration of household balance sheets affects worker productivity, and, in turn, economic downturns. Specifically, we compare the output of innovative workers who experienced differential declines in housing wealth during the financial crisis... View Details

Keywords: Great Recession; Household; Financial Condition; System Shocks; Employees; Performance Productivity

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18 Mar 2009
Research & Ideas

Marketing After the Recession

involuntarily, since the recession began; but at least you're still in business. “Consumers are looking at your products and services through new lenses.” Now, you are waiting for the recovery, the chance to again have some fun and make... View Details

Keywords: by John Quelch; Retail

09 Aug 2011
News

Dow tumbles amid worry of recession

01 Mar 2009
News

Our Great Recession

March 2010
Article

Roaring Out of Recession

By: Ranjay Gulati, Nitin Nohria and Franz Wohlgezogen

Keywords: Economics

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October 22, 2001
Article

Strategies for Recession

By: J. Quelch

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28 Jul 2022
News

How to Be Happy in a Recession

02 Feb 2009
News

A recession of biblical proportions

01 Mar 2010
News

Roaring Out of A Recession

Keywords: Ranjay Gulati, Nitin Nohria, Franz Wohlgezogen

May 2011
Article

Underdog Branding: Why Underdogs Win in Recessions

By: Neeru Paharia, Anat Keinan and Jill Avery

Underdog stories about overcoming great odds through passion and determination are particularly resonant during difficult times as they inspire us and give us hope when the outlook we face is bleak. They promise that success is still possible, a much needed message in... View Details

Keywords: Marketing; Brand Building; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Economics; Marketing Communications; Marketing Strategy; Advertising Campaigns; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Fashion Industry; Food and Beverage Industry

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Oct 09 2014
Testimonial

From Recession to Double-Digit Growth

February 2015
Supplement

The Affordable Care Act (E): The August 2009 Recess

By: Joseph L. Bower and Michael Norris

During the Congress's August recess in 2009, the Tea Party makes a big push to stop the health reform bill moving through Congress. View Details

Keywords: Health Care; Health Care Policy; Government And Politics; Health; Policy; Health Industry; United States

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14 Jun 2010
News

Corporate Social Responsibility: recession proof

January 2016
Article

Making Do with Less: Working Harder During Recessions

By: Edward P. Lazear, Kathryn L. Shaw and Christopher Stanton

Why did productivity rise during recent recessions? One possibility is that average worker quality increased. A second is that each incumbent worker produced more. The second effect is termed "making do with less." Using data from 2006 to 2010 on individual worker... View Details

Keywords: Performance Productivity; Economic Slowdown and Stagnation

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