Filter Results:
(1)
Show Results For
- All HBS Web
(1)
- Research (1)
Show Results For
- All HBS Web
(1)
- Research (1)
Page 1 of 1
Result
- 13 Feb 2006
- Research & Ideas
Turning High Potential into Real Reward
Professor Joseph B. Lassiter III's research explores entrepreneurial marketing in high-potential ventures. He describes entrepreneurial marketing as a mindset and a process, one that involves gathering specific evidence that convinces a specific group of individuals to... View Details