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- 26 Feb 2013
- First Look
First Look: Feb. 26
Advertising Authors:Kireyev, Pavel, Koen Pauwels, and Sunil Gupta Abstract As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to...
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Sean Silverthorne
- 01 Feb 2000
- Research & Ideas
Keeping Track: Performance Measurement, Control & Strategy
Measurement & Control Systems for Implementing Strategy, published by Prentice Hall. Q: What's the context for the development of this book? Simons: My colleagues and I in the School's Accounting and Control Unit have spent a lot of...
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Re: Robert Simons
- 20 Oct 2015
- First Look
October 20, 2015
We also identify the mediating role that communication and leadership play in generating these effects. We find other-regarding workers tend to depress efforts by 15% on average. However, selfish workers are nearly three times more likely...
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Sean Silverthorne
- 24 Jul 2007
- First Look
First Look: July 24, 2007
empirically show that firm operational performance has improved. Finally, we suggest that the lean initiative studied possesses qualities of a Trojan Horse change initiative—its outward manifestation accomplishes the short-term goal (entering the city gates View Details
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Martha Lagace