Publications

January 1994
Background Note

Note on Financial Programming Over Long Horizons

By: Timothy A. Luehrman

Introduces students to financial programming as a way to incorporate concepts and tools from modern corporate finance theory into a framework for managing over long horizons. Particular attention is paid to corporate capital budgeting and investment processes. View Details

Keywords: Framework; Theory; Investment; Business Processes; Capital Budgeting; Corporate Finance

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2023-2024 MS/MBA Student Budget Class 2025 (RC)-10 months - MBA

2023-2024 MS/MBA Student Budget Class 2025 (RC)-10 months 2023-2024 MS/MBA Student Budget Class 2025 (RC)-10 months 2023-2024 MS/MBA Student Budget Class 2025 (RC)-10 months... View Details

30 Apr 2015
News

‘We’re In A Race For Talent': Mass. High-Skilled Visa Workaround Back In Budget

Program

Real Estate Management Program

Summary In today's increasingly unpredictable, competitive real estate sector, your ability to make the best decisions requires a thorough grasp of how the industry is evolving and how the relationships among design, development, financing, and investment are changing.... View Details

Keywords: Real Estate; Real Estate

May 2009 (Revised December 2009)
Case

Reliance Baking Soda: Optimizing Promotional Spending

By: John A. Quelch and Heather Beckham

Reliance Baking Soda is Stewart Corporation's oldest and most established product. The new Domestic Brand Director needs to create a 2008 marketing budget that delivers a profit increase of 10% over 2007 levels. She must first evaluate the effectiveness of past... View Details

Keywords: Communication Strategy; Quantitative Analysis; Consumer Marketing; Marketing Planning; Product Management; Sales Promotions; Program Budgeting; Marketing Strategy; Advertising; Product Marketing; Budgets and Budgeting; Sales; Consumer Products Industry

May 2009 (Revised December 2009)
Teaching Note

Reliance Baking Soda: Optimizing Promotional Spending (Brief Case)

By: John A. Quelch and Heather Beckham

Teaching Note to Briefcase 4128 View Details

Keywords: Quantitative Analysis; Consumer Marketing; Marketing Planning; Product Management; Sales Promotions; Program Budgeting; Marketing Strategy; Marketing Channels; Mathematical Methods; Advertising; Budgets and Budgeting; Product Marketing; Communication Strategy

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2023-2024 MBA Student Budget Class 2024 (EC) and Class of 2025 (RC)-9 months - MBA

2023-2024 MBA Student Budget Class 2024 (EC) and Class of 2025 (RC)-9 months 2023-2024 MBA Student Budget Class 2024 (EC) and Class of 2025 (RC)-9 months 2023-2024 MBA Student View Details

01 Sep 2017
News

What Fellowships Make Possible

The foundation of Harvard Business School’s MBA Program is need-blind admissions: a commitment to ensuring that every student, regardless of their background or financial means, is able to attend the School through a generous combination... View Details

Keywords: budget; need-blind; Admissions; Colleges, Universities, and Professional Schools; Educational Services; Educational Support Services; Educational Services

01 Sep 2016
Blog Post

Reflecting on the HKS/HBS Joint Degree Program

year in the MBA program at HBS. This fall I will start the third year of the joint degree program, which combines courses at both schools. Prior to coming to Harvard, I worked for McKinsey & Company in Mexico and India, and then with... View Details

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Loan Assistance Programs - Alumni

replace student contributions as calculated by MBA Financial Aid Services, or borrowing for living expenses above the financial aid budget Debt incurred for non-HBS work in a joint degree program Debt from... View Details

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How Short Intensive Programs (SIPs) Transform Your MBA Learning Journey - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year... View Details

01 Oct 1998
News

New Loan Program Signals Breakthrough in MBA Financial Aid

Imagine being accepted into the Harvard MBA Program only to realize you can't afford to enroll. This unfortunate scenario is quickly becoming a thing of the past, thanks to an unprecedented new loan program... View Details

01 Jun 2004
News

Working the Street

invoking “probable cause” (choosing from a variety of vehicular infractions) to pull over suspicious, and possibly stolen, cars to check occupants for drugs, guns, or gang-related activity; and driving by the budget motels and low-rent... View Details

Keywords: Garry Emmons; tattoo; removal; program; Justice, Public Order, and Safety Activities; Government

August 2020 (Revised October 2024)
Case

Digital Marketing at HBS Online

By: Sunil Gupta and Rajiv Lal

In July 2020, the management team of Harvard Business School Online (HBS Online) had to decide how to allocate its marketing budget for fiscal year 2021 between various digital channels and its portfolio of courses. Since its launch in 2014, HBS Online had grown to... View Details

Keywords: Marketing Strategy; Advertising; Digital Marketing; Marketing Channels; Brands and Branding; Business Education; Education Industry; United States; Boston

April 1983
Case

National Chemical Corp.: Tiger-Tread

A large chemical company has developed a novel industrial maintenance item, for which a marketing program and budget must be prepared. Case requires students to forecast demand at end-user and industrial customer levels to identify elements of the marketing mix, and to... View Details

Keywords: Product Marketing; Consumer Products Industry; Industrial Products Industry