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- Article
Two-Sided Platforms: Product Variety and Pricing Structures
By: Andrei Hagiu
This paper provides a new modeling framework to analyze two-sided platforms connecting producers and consumers. In contrast to the existing literature, indirect network effects are determined endogenously, through consumers' taste for variety and producer competition.... View Details
Keywords: Pricing Structure; Indirect Network Effects; Product Variety; Price; Network Effects; Two-Sided Platforms; Product; Renting or Rental; Competition
Hagiu, Andrei. "Two-Sided Platforms: Product Variety and Pricing Structures ." Journal of Economics & Management Strategy 18, no. 4 (Winter 2009).
- January 1990 (Revised November 1992)
- Case
Competition and Product Variety
Examines the choice of optimal product positioning in a differentiated goods market. View Details
Brandenburger, Adam M., and Vijay Krishna. "Competition and Product Variety." Harvard Business School Case 190-100, January 1990. (Revised November 1992.)
- November 1990 (Revised June 1993)
- Background Note
The Economics of Product Variety
Examines the economic tradeoffs affecting a firm's decision to offer one or more versions of a product to a segmented market. Also presents some arguments for and against product variety. View Details
Dhebar, Anirudh S. "The Economics of Product Variety." Harvard Business School Background Note 191-099, November 1990. (Revised June 1993.)
- 06 Sep 2005
- Research & Ideas
When Product Variety Backfires
Traditional wisdom teaches that brands win market share by offering a wide variety of products, increasing the chance of appealing to a wider variety of customers. But how happy are you when trying to find a... View Details
- 2012
- Article
Specialization and Variety in Repetitive Tasks: Evidence from a Japanese Bank
By: B. Staats and F. Gino
Sustaining operational productivity in the completion of repetitive tasks is critical to many organizations' success. Yet research points to two different work-design-related strategies for accomplishing this goal: specialization to capture the benefits of repetition... View Details
Keywords: Motivation; Productivity; Specialization; Variety; Work Fragmentation; Boundaries; Performance Productivity; Organizations; Research; Strategy; Motivation and Incentives; Opportunities; Market Transactions; Resource Allocation; Performance; Goals and Objectives; Learning
Staats, B., and F. Gino. "Specialization and Variety in Repetitive Tasks: Evidence from a Japanese Bank." Management Science 58, no. 6 (June 2012): 1141–1159.
- February 1991
- Case
Long-Term Competition and Product Variety
Brandenburger, Adam M., and Vijay Krishna. "Long-Term Competition and Product Variety." Harvard Business School Case 191-128, February 1991.
- September – October 2010
- Article
The Effect of Product Variety and Inventory Levels on Retail Sales: A Longitudinal Study
By: Zeynep Ton and Ananth Raman
We examine the effects of product variety and inventory levels on store sales. Using four years of data from stores of a large retailer, we show that increases in product variety and inventory levels are both associated with higher sales. We also show that increasing... View Details
Ton, Zeynep, and Ananth Raman. "The Effect of Product Variety and Inventory Levels on Retail Sales: A Longitudinal Study." Production and Operations Management 19, no. 5 (September–October 2010): 546–560.
- March 1987
- Background Note
Variety vs. Value: Two Generic Approaches to Product Policy
Shapiro, Benson P. "Variety vs. Value: Two Generic Approaches to Product Policy." Harvard Business School Background Note 587-119, March 1987.
- 28 May 2009
- Working Paper Summaries
Monopolistic Competition Between Differentiated Products With Demand For More Than One Variety
- Article
The Effects of Product Line Breadth: Evidence from the Automotive Industry
By: Antonio Moreno and Christian Terwiesch
Using a detailed data set from the U.S. automotive industry, we enrich the existing literature on product line breadth with new results that highlight previously unexplored operational aspects of its benefits and costs. We find that expanding product line breadth has a... View Details
Keywords: Variety; Pricing; Automotive Industry; Marketing/operations Interface; Platforms; Empirical Operations Management; Product Marketing; Production; Management; Auto Industry
Moreno, Antonio, and Christian Terwiesch. "The Effects of Product Line Breadth: Evidence from the Automotive Industry." Marketing Science 36, no. 2 (March–April 2017): 254–271.
- Article
Variety of Innovation in Global Value Chains
By: Giulio Buciuni and Gary P. Pisano
This article analyzes how the geography and organization of pre- and production stages in Global Value Chains (GVC) contribute to lead firms' innovation development. A novel approach in GVC studies is introduced based on transaction cost economics (TCE) and the... View Details
Keywords: GVC; Global Value Chains; Manufacturing; Production; Global Range; Innovation and Invention
Buciuni, Giulio, and Gary P. Pisano. "Variety of Innovation in Global Value Chains." Art. 101167. Journal of World Business 56, no. 2 (February 2021).
- March 2022
- Article
Learning to Rank an Assortment of Products
By: Kris Ferreira, Sunanda Parthasarathy and Shreyas Sekar
We consider the product ranking challenge that online retailers face when their customers typically behave as “window shoppers”: they form an impression of the assortment after browsing products ranked in the initial positions and then decide whether to continue... View Details
Keywords: Online Learning; Product Ranking; Assortment Optimization; Learning; Internet and the Web; Product Marketing; Consumer Behavior; E-commerce
Ferreira, Kris, Sunanda Parthasarathy, and Shreyas Sekar. "Learning to Rank an Assortment of Products." Management Science 68, no. 3 (March 2022): 1828–1848.
- 2010
- Working Paper
Specialization and Variety in Repetitive Tasks: Evidence from a Japanese Bank
By: Bradley R. Staats and Francesca Gino
Sustaining operational productivity in the completion of repetitive tasks is critical to many organizations' success. Yet research points to two different work-design related strategies for accomplishing this goal: specialization to capture the benefits of repetition... View Details
Keywords: Employees; Working Conditions; Service Delivery; Performance Productivity; Financial Services Industry; Japan
Staats, Bradley R., and Francesca Gino. "Specialization and Variety in Repetitive Tasks: Evidence from a Japanese Bank." Harvard Business School Working Paper, No. 11-015, August 2010. (Revised May 2011.)
- 2018
- Book
Varieties of Green Business: Industries, Nations and Time
By: Geoffrey Jones
Published at a time of ever-increasing warnings that the pace of climate change and other environmental changes risk making the Earth unsustainable within our own lifetimes, this book looks at the past of green business to identify lessons for the future. It provides... View Details
Keywords: Green Business; Sustainability; Business History; Eco-tourism; Organic Wine; Organic Food; Waste Management; Sustainable Finance; Ethics; Finance; History; Entrepreneurship; Accommodations Industry; Agriculture and Agribusiness Industry; Banking Industry; Energy Industry; Food and Beverage Industry; Green Technology Industry; Tourism Industry; Europe; Asia; Latin America; North and Central America; New Zealand
Jones, Geoffrey. Varieties of Green Business: Industries, Nations and Time. Northamption, MA: Edward Elgar Publishing, 2018.
- September 2009 (Revised October 2010)
- Case
Elkay Plumbing Products Division
By: Robert S. Kaplan
The vice president of sales learns that the most profitable 1% of the division's customers generate 100% of profits, and that two of the division's largest customers lose 50% of profits. The division has just finished a project to install a time-driven activity-based... View Details
Keywords: Activity Based Costing and Management; Profit; Management Systems; Consumer Products Industry; Consumer Products Industry
Kaplan, Robert S. "Elkay Plumbing Products Division." Harvard Business School Case 110-007, September 2009. (Revised October 2010.)
- Research Summary
Automotive Product Development
At present, my primary research focus is studying product development in the auto industry. I am working with Stefan Thomke (HBS) and Takahiro Fujimoto (University of Tokyo) on the 4th Round of the Global Automotive Development Study. The first round of this... View Details
- May 1997
- Teaching Note
Product Development Foundations, Instructor's Note
By: Marco Iansiti
As emphasized in the course overview, excellence in product development is built on three foundations: the activities aimed at generating, retaining, and integrating knowledge. They form the critical building blocks for the conceptualization and implementation of any... View Details
- December 2021
- Case
Burning Glass Technologies: From Data to Product
By: Suraj Srinivasan and Amy Klopfenstein
In May 2021, Matt Sigelman, CEO of Burning Glass Technologies, a company that provided labor market analytics for a variety of markets, navigates his company’s transition from data company to product company. Burning Glass originated as a service that used artificial... View Details
Keywords: Information Technology; Applications and Software; Digital Platforms; Internet and the Web; Strategy; Expansion; Business Strategy; Labor; Employment; Human Capital; Jobs and Positions; Job Design and Levels; Job Search; Human Resources; Selection and Staffing; Recruitment; Employees; Retention; Competency and Skills; Experience and Expertise; Talent and Talent Management; Analytics and Data Science; Business Model; Technology Industry; North and Central America; United States
Srinivasan, Suraj, and Amy Klopfenstein. "Burning Glass Technologies: From Data to Product." Harvard Business School Case 122-015, December 2021.
- March 2019
- Article
Open Source Software and Firm Productivity
By: Frank Nagle
As open source software (OSS) is increasingly used as a key input by firms, understanding its impact on productivity becomes critical. This study measures the firm-level productivity impact of nonpecuniary (free) OSS and finds a positive and significant value-added... View Details
Keywords: Applications and Software; Open Source Distribution; Performance Productivity; Information Technology; Strategy
Nagle, Frank. "Open Source Software and Firm Productivity." Management Science 65, no. 3 (March 2019): 1191–1215.
- March 2021
- Article
Targeted Price Controls on Supermarket Products
By: Alberto Cavallo and Diego Aparicio
We study the impact of targeted price controls for supermarket products in Argentina from 2007 to 2015. Using web scraping, we collected daily prices for controlled and non-controlled goods and measured the differential effects on inflation, product availability, and... View Details
Keywords: Prices; Controls; Price Dispersion; Economics; Price; Cost Management; Goods and Commodities; Retail Industry; Argentina
Cavallo, Alberto, and Diego Aparicio. "Targeted Price Controls on Supermarket Products." Review of Economics and Statistics 103, no. 1 (March 2021): 60–71.