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- All HBS Web
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- News (857)
- Research (2,791)
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- February 2024
- Technical Note
AI Product Development Lifecycle
By: Michael Parzen, Jessie Li and Marily Nika
In this article, we will discuss the concept of AI Products, how they are changing our daily lives, how the field of AI & Product Management is evolving, and the AI Product Development Lifecycle. View Details
Keywords: Artificial Intelligence; Product Management; Product Life Cycle; Technology; AI and Machine Learning; Product Development
Parzen, Michael, Jessie Li, and Marily Nika. "AI Product Development Lifecycle." Harvard Business School Technical Note 624-070, February 2024.
- Research Summary
Managing Product Development in Rapidly Changing Environments
A consistent finding in many studies of innovation is the repeated failure of established firms when faced with radical changes in their core markets or technologies. Professor MacCormack's research takes the view that many of these failures can be attributed to the... View Details
- May 1992 (Revised July 1994)
- Case
Breaking with the Past?: Four Examples of Product Change
Describes four examples of product change where the new version of the product makes a "break with the past" in some important respect. The four examples are those of the IBM PS/2 family of personal computers, Lotus 1-2-3 spreadsheet software, Nikon's line of SLR... View Details
Keywords: Product Design; Change; Information Technology Industry; Computer Industry; Telecommunications Industry; Electronics Industry
Dhebar, Anirudh S. "Breaking with the Past?: Four Examples of Product Change." Harvard Business School Case 592-097, May 1992. (Revised July 1994.)
- 2024
- Working Paper
The Revised-Is-Quality Heuristic: Why Consumers Prefer Products Labeled as Revised
By: Ximena Garcia-Rada, Leslie K. John, Ed O’Brien and Michael I. Norton
From downloading never-ending updates to tracking ever-newer releases, consumers
today are surrounded by revised products that purport to have improved upon their predecessors.
Seven experiments examine when and why consumers rely on a “revised-is-quality”... View Details
Keywords: Product Change; Versioning; Expectancy Effects; Heuristics; Intuitive Processing; Product Marketing; Change; Perception; Consumer Behavior
Garcia-Rada, Ximena, Leslie K. John, Ed O’Brien, and Michael I. Norton. "The Revised-Is-Quality Heuristic: Why Consumers Prefer Products Labeled as Revised." Harvard Business School Working Paper, No. 19-087, February 2019. (Revised September 2024. Revise and resubmit, Journal of Marketing Research.)
- 10 Oct 1997
- Conference Presentation
Managing Product Development in Rapidly Changing Environments
By: Alan MacCormack
- October 2009
- Case
Medisys Corp.: The IntensCare Product Development Team
By: Anne Donnellon and Joshua D. Margolis
Key topics include designing teams, managing teams, managing conflict, group dynamics, project management, product development, interdepartmental relations, and organizational change. MediSys, a U.S.-based medical equipment maker, has been developing IntensCare, a new... View Details
Keywords: Project Management; Interdepartmental Relations; Organizational Change; Leadership; Conflict Management; Interpersonal Communication; Groups and Teams; Product Design; Product Development; Organizational Change and Adaptation; Health Care and Treatment; Power and Influence; Medical Devices and Supplies Industry; United States
Donnellon, Anne, and Joshua D. Margolis. "Medisys Corp.: The IntensCare Product Development Team." Harvard Business School Brief Case 094-059, October 2009.
- January 2011
- Case
Clean Edge Razor: Splitting Hairs in Product Positioning
By: John A. Quelch and Heather Beckham
After three years of development, Paramount Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called Clean Edge. The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to... View Details
Keywords: Project Management; Interdepartmental Relations; Organizational Change; Organizational Change and Adaptation; Leadership; Conflict Management; Product Positioning; Marketing Strategy; Relationships; Product Development; Consumer Products Industry; Consumer Products Industry
Quelch, John A., and Heather Beckham. "Clean Edge Razor: Splitting Hairs in Product Positioning." Harvard Business School Brief Case 114-249, January 2011.
- 2018
- Working Paper
Quantile Forecasts of Product Life Cycles Using Exponential Smoothing.
By: Xiaojia Guo, Kenneth C. Lichtendahl Jr. and Yael Grushka-Cockayne
We introduce an exponential smoothing model that a manager can use to forecast the demand of a new product or service. The model has five features that make it suitable for accurately forecasting product life cycles at scale. First, the trend in our model follows the... View Details
Keywords: New Product Development; Demand Forecasting; Product Adoption; Innovation Diffusion; Product Development; Demand and Consumers; Forecasting and Prediction; Adoption
Guo, Xiaojia, Kenneth C. Lichtendahl Jr., and Yael Grushka-Cockayne. "Quantile Forecasts of Product Life Cycles Using Exponential Smoothing." Harvard Business School Working Paper, No. 19-038, October 2018. (Darden Business School Working Paper, No. 2805244, July 2016.)
- 1983
- Book
The Change Masters: Innovation for Productivity in the American Corporation
Keywords: Innovation and Management
Kanter, Rosabeth M. The Change Masters: Innovation for Productivity in the American Corporation. New York: Simon & Schuster, 1983. (Translated in Japanese. Reprintings include Chapter 10 in The Political Environment of Public Management, edited by Pollins, 1993. Chapter 9 in Quality and Productivity Management vol. 9, no. 4, 1992, pp. 33-59. Chapter 10 in Contemporary Ideas on Management, edited by J.W. Newstrom and J.L. Pierce. Duluth: University of Minnesota, 1985. Chapter 9 in Readings in Human Resource Management, edited by M. Beer and B. Spector. New York: Free Press, 1985. Chapter 10 in Organizations Close Up, edited by J.L. Gibson, J.M. Ivancevich, and J.H. Donnelly. Plano, TX: Business Publications, Inc., 1985. Chapter 2 in The Handbook of Research on Educational Administration, edited by D. Griffiths. 1985. Chapters 2 and 6 in The Leader Manager, edited by J. Williamson. Eden Prairie, MN: Wilson Learning Corporation, 1984. Portions of Ch. 12 in Directors and Boards, 1984. Ch. 10 in Management Review.)
- June 2020
- Case
Agile Consumer Product Innovation with Alibaba's Tmall Innovation Center
By: William R. Kerr, Daniel O'Connor and James Palano
Consumer products companies were beset by changes on all sides during the 2010s. Customers were increasingly turning to ecommerce platforms rather than shopping in-store. Meanwhile, nimble, digitally-savvy competitors were gaining market share by capitalizing on the... View Details
Keywords: Future Of Work; Retail; Ecommerce; Alibaba; Consumer Products; Innovation; Innovation and Invention; Product Development; Consumer Behavior; E-commerce; Consumer Products Industry; Retail Industry; China
Kerr, William R., Daniel O'Connor, and James Palano. "Agile Consumer Product Innovation with Alibaba's Tmall Innovation Center." Harvard Business School Case 820-087, June 2020.
- March 1987 (Revised May 1988)
- Case
Inland Steel Co. Product Policy (A): Changing Markets and Technology
By: Benson P. Shapiro and Lawrence B. Levine
Shapiro, Benson P., and Lawrence B. Levine. "Inland Steel Co. Product Policy (A): Changing Markets and Technology." Harvard Business School Case 587-134, March 1987. (Revised May 1988.)
- 2020
- Working Paper
The Real Exchange Rate, Innovation and Productivity
By: Laura Alfaro, Alejandro Cuñat, Harald Fadinger and Yanping Liu
We evaluate manufacturing firms' responses to changes in the real exchange rate (RER) using detailed firm-level data for a large set of countries for the period 2001–2010. We uncover the following stylized facts about regional variation of manufacturing firms'... View Details
Keywords: Real Exchange Rate; Firm Level Data; Innovation; Productivity; Exporting; Importing; Credit Constraints; Currency Exchange Rate; Innovation and Invention; Performance Productivity
Alfaro, Laura, Alejandro Cuñat, Harald Fadinger, and Yanping Liu. "The Real Exchange Rate, Innovation and Productivity." Harvard Business School Working Paper, No. 18-044, November 2017. (Revised April 2020.)
- December 1999
- Case
Sun Microsystems, Inc. (A5): Solaris 7: Rich Green on Product Strategy and Culture Change
By: Rosabeth M. Kanter and Jane Roessner
Solaris, Sun Microsystems' version of the UNIX operating system, was an amorphous collection of capabilities that had accumulated over the years, a product the company vaguely wished it could market and sell better. Developing and marketing Solaris 7 would help... View Details
- March 1989 (Revised August 1994)
- Case
Avon Products
Avon Products announced both a change in its business focus and a reduction of its dividend in June 1988. To offset the likely stock price effect of the dividend reduction, Avon announced at the same time an unusual exchange offer, under which it would take up to 25%... View Details
Tiemann, Jonathan. "Avon Products." Harvard Business School Case 289-049, March 1989. (Revised August 1994.)
- 2014
- Working Paper
Product to Platform Transitions: Organizational Identity Implications
By: Elizabeth J. Altman and Mary Tripsas
Organizations are increasingly recognizing that value they once derived from offering standalone products can be significantly enhanced if they transition to platform-based businesses that harness the innovative capabilities of complementors. While the competitive... View Details
Keywords: Organizational Change; Organizational Identity; Ecosystems; Complementors; Managing Innovation; Organizational Change and Adaptation; Multi-Sided Platforms; Innovation and Management; Organizational Culture
Altman, Elizabeth J., and Mary Tripsas. "Product to Platform Transitions: Organizational Identity Implications." Harvard Business School Working Paper, No. 14-045, December 2013. (Revised September 2014.)
- April 2023
- Article
The Real Exchange Rate, Innovation and Productivity
By: Laura Alfaro, Alejandro Cuñat, Harald Fadinger and Yanping Liu
We evaluate manufacturing firms' responses to changes in the real exchange rate (RER) using detailed firm-level data for a large set of countries for the period 2001-2010. We uncover the following stylized facts about regional variation of manufacturing firms'... View Details
Keywords: Real Exchange Rate; Firm Level Data; Innovation; Productivity; Exporting; Importing; Credit Constraints; Currency Exchange Rate; Innovation and Invention; Performance Productivity
Alfaro, Laura, Alejandro Cuñat, Harald Fadinger, and Yanping Liu. "The Real Exchange Rate, Innovation and Productivity." Journal of the European Economic Association 21, no. 2 (April 2023): 637–689.
- June, 2023
- Article
Walking the Purpose-Talk Inside a Large Company: Sustainable Product Development as an Instance of Divergent Change
By: Marissa Kimsey, Thijs Geradts and Julie Battilana
There is a growing interest in large companies pursuing a new purpose—changing their core reason for being from a singular focus on financial gain to a renewed responsibility to people and the planet alongside profit. Yet knowledge of how a large company can walk that... View Details
Kimsey, Marissa, Thijs Geradts, and Julie Battilana. "Walking the Purpose-Talk Inside a Large Company: Sustainable Product Development as an Instance of Divergent Change." Special Issue on Corporate Purpose. Strategy Science 8, no. 2 (June, 2023): 311–321.
- December 1993 (Revised March 1995)
- Case
Medical Products Co.
By: Robert H. Hayes
In early 1990, the company is contemplating changes in its European plant network for producing hypodermic products, including the total production capacity to be provided, the number and location of plants over which to spread this capacity, and which products should... View Details
Keywords: Factories, Labs, and Plants; Decision Making; Forecasting and Prediction; Cost; Production; Performance Capacity; Performance Effectiveness; Strategic Planning; Competitive Strategy; Health Industry; Medical Devices and Supplies Industry; Europe
Hayes, Robert H. "Medical Products Co." Harvard Business School Case 694-065, December 1993. (Revised March 1995.)
- April 1987
- Supplement
Inland Steel Co. Product Policy, Video 1: Changing Technology and Markets
By: Benson P. Shapiro and Lawrence B. Levine
Shapiro, Benson P., and Lawrence B. Levine. "Inland Steel Co. Product Policy, Video 1: Changing Technology and Markets." Harvard Business School Video Supplement 887-538, April 1987.
- Research Summary
Innovation and Productivity
In this stream of research, Professor Steinwender examines how firms adjust their innovative behavior and productivity in response to changes in the external environment. Analyzing Spanish firm-level data, she finds that two mechanisms proposed in the economic... View Details