Publications

01 Dec 2004
News

Getting Personal

marketing themselves? Many mature service industries are in a service “arms race” in which they keep adding more and more services cumulatively over time. But consumers don’t... View Details

Keywords: Garry Emmons; Educational Services; Educational Services

18 Nov 2014
News

Alfred Raises $2M to Bring Its Personal Butler Service to Boston & Beyond

Keywords: Personal Services

01 Mar 2012
News

Making Finance Personal

Cook Main article: Where Innovation Rules Necessity may be the mother of invention, but as Scott Cook (MBA 1976) can attest, an unhappy spouse can be a powerful prompter of innovation. Spurred by the complaints of his wife, Signe Ostby (herself an MBA), about the... View Details

Keywords: Garry Emmons; Computer Systems Design and Related Services; Computer Systems Design and Related Services; Computer Systems Design and Related Services; Computer Systems Design and Related Services

February 2009
Case

HP: The Computer is Personal Again

By: Rajiv Lal and Cathy Ross

In September 2008, Todd Bradley, executive vice president of Hewlett-Packard Company's Personal Systems Group (PSG), gathered his thoughts before a meeting with his top executives and managers for product design and marketing. On the agenda was a discussion of... View Details

Keywords: Revenue; Product Positioning; Corporate Strategy; Computer Industry; Retail Industry

11 Apr 2000
Research & Ideas

Financial Services 24/7

routine part of most people's lives, there is no doubt that technology—especially Internet technology—is having a huge impact on the financial services industry. With much hype and headlines, Web trading has revolutionized the securities... View Details

Keywords: by Susan Young

December 1994
Supplement

Prodigy Services Company (A)-- Supplement

By: Lynn S. Paine

Allows students to record their personal evaluations of the communications which gave rise to the controversy detailed in Prodigy Services Co. (A). View Details

Keywords: Information Technology Industry

September 2016
Case

Financial Services at Falabella (A)

By: C. Fritz Foley and Agustin M. Hurtado

In 2010, the board and senior management team of Falabella, a leading retailer with operations throughout Latin America, faced choices about what to do with its financial services division. More than 4.5 million customers had CMR credit cards that could be used in... View Details

Keywords: Consumer Credit; Financial Institutions; Personal Finance; Financial Management; Financial Strategy; Corporate Strategy; Banking Industry; Retail Industry; Latin America; Chile; Argentina; Colombia; Peru

Teaching Interest

Investment Managment for Professional and Personal Investors

By: Luis M. Viceira

IMPPI is suitable for all students interested in gaining a broad perspective on investing and the asset management business, including those targeting careers in asset management and those interested in learning how to become sophisticated consumers of investment... View Details

08 Aug 2013
News

Cause Marketing Gets Personal

Amy Schiffman Langer "My life experiences inform my work, and vice versa," says Amy Schiffman Langer (MBA 1977). She has turned physical challenges—breast cancer, a disability, and chronic pain—into a focus on cause-marketing and advocacy. "I've parlayed my misfortunes... View Details

Keywords: Jill Radsken; Personal Services; Personal Services; Personal Services

Research Summary

Managing Marketspace Service Interfaces

By: Jeffrey F. Rayport

Jeffrey F. Rayport is focusing on the strategic challenges that face businesses selling information-intensive products and services. A key strategic issue in such businesses is the dematerialization of information-intensive products and services as a consequence of... View Details

Web

Research Computing Services

Personalized support for the HBS community on topics ranging from AI & advanced statistical analyses to high performance computing. Services Statistical & Data Services RCS... View Details

October 2004 (Revised July 2006)
Background Note

The Professional Services Course

By: Ashish Nanda

Outlines the conceptual framework, module structure, and service flow of an MBA course on professional services. View Details

Keywords: Personal Development and Career; Leadership

February 2024
Case

SundaySky: Changing Customer Experiences through Personalized Video

By: David C. Edelman and James Barnett

In June 2023, SundaySky CEO Jim Dicso considers growth strategies. The software-as-a-service company provided software to create advertising videos, customer service videos, and other videos, like employee training modules, and had begun to pilot a new generative... View Details

Keywords: Advertising; Strategy; Technology Adoption; AI and Machine Learning; Applications and Software; Growth and Development Strategy; Advertising Industry; Technology Industry; United States