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- 16 Mar 2010
- News
Towards a Bill of Rights for Online Advertisers
- 17 Jun 2013
- News
Advertising Symbiosis: The Key to Viral Videos
- 25 Oct 2020
- News
How Consumers Really Use Online Reviews
- 24 May 2013
- News
Four Lean Advertising Campaigns That Went Viral
- 01 Dec 2007
- News
Faculty Research Online
HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. Broadband: Remaking the View Details
- 01 Jun 2008
- News
Faculty Research Online
HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. Reducing Risk with View Details
- 11 May 2018
- News
Online Ad Targeting Does Work—As Long As It's Not Creepy
- 02 Apr 2012
- News
R.I., US agencies split $500m in Google revenues
- 17 Jun 2011
- News
Google Admeld Deal to Get Justice Review as FTC Builds Probe
- 19 Sep 2013
- News
Q & A with Professor John Deighton
- 04 Nov 2015
- News
In Mobile Advertising, Timing Is Everything
- 01 Dec 2023
- News
Thinking Ahead
Autonomy in and of itself is a reward.” Unlock TikTok Imagine generating $1.7 billion in sales in a 12-hour live stream. That record-setting feat, achieved on the Chinese platform Taobao, belongs to Austin Jiaqi Li, an online influencer... View Details
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
no databases, no advertising or online marketplace—the business would be a relic, stuck in a bygone era. In a few years’ time, a company without a climate change strategy will be viewed the same way. Like... View Details
- 01 Dec 2016
- News
Research Brief: So Many Sites, So Little Time
paper by Professor Shane Greenstein with Andre Boik of UC Davis and Jeffrey Prince of Indiana University offers surprising—and helpful—insights for advertisers or anyone else hoping to win online attention.... View Details
- 01 Jun 2000
- News
Going Public: Christopher S. Yeh
then rent to marketers, who send our members online advertisements that match their stated interests and activities." So what's in it for members? ClickDough shares with them at least 50 percent of the... View Details
Keywords: Garry Emmons
- 01 Dec 2017
- News
2017 in Media: Courting the Cord-Cutters
When the phenomenon of cord-cutting— dropping a cable subscription in favor of one or more online streaming services—started attracting media attention a couple of years ago, the TV industry didn’t respond quickly. Cord-cutters were a... View Details
- 01 Apr 2000
- News
Getting the Message
in the first phase of online advertising will only accelerate in the future. A Total Marketing Environment Dollar totals for ad purchases, however, tell only part of the story. Martin Sorrell (MBA '68),... View Details
Keywords: Susan Young
- 01 Jun 2008
- News
Understanding the Digital Frontier
LI AND BERNOFF: Executives can’t afford to turn their backs on social networking. Nothing gives CEOs and marketers instant heartburn more than seeing their hard-won brand equity hijacked by forces beyond their control — too often by bloggers, View Details
- 01 Jun 2013
- News
Five Bright Ideas
Article 26 of the UN's Universal Declaration of Human Rights, which is a driving force behind the founding of ALISON.com, the online education company Mike Feerick launched in 2007. Based in Ireland, ALISON (Advance Learning Interactive... View Details