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  • December 2017 (Revised December 2018)
  • Case

OCP Group

By: Kristin Fabbe, Forest Reinhardt, Natalie Kindred and Alpana Thapar
This case explores the strategy of OCP Group, the 95% state-owned Moroccan firm charged with managing the North African country’s vast reserves of phosphate. Phosphate was one of the most vital macronutrients for plant health, along with nitrogen and potassium, and... View Details
Keywords: OCP; OCP Group; Casablanca; Chemicals; Operations; Transformation; Competitive Strategy; Competitive Advantage; Chemical Industry; Morocco
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  • March 2019
  • Teaching Note

OCP Group

By: Kristin Fabbe and Natalie Kindred
Teaching Note for HBS No. 718-002. View Details
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  • Video

Mostafa Terrab

Mostafa Terrab, Chairman and CEO of Morocco-based OCP Group, details the company’s strategies to significantly expand the African fertilizer market through the development of fertilizers specifically adapted to local conditions. View Details
  • Video

Mostafa Terrab

Mostafa Terrab, Chairman and CEO of Morocco-based OCP Group, contextualizes the company’s activities in the Western Sahara region and addresses criticisms on the subject. View Details
  • Video

Mostafa Terrab

Mostafa Terrab, Chairman and CEO of Morocco-based OCP Group, explains how the proper use of fertilizers can reinforce soil health and potentially sequester significant amounts of carbon. View Details
  • Video

Mostafa Terrab

Mostafa Terrab, Chairman and CEO of Morocco-based OCP Group, discusses his appointment as director-general of the organization in 2006 and outlines how he prioritized investments into fertilizer production. View Details
  • Video

Mostafa Terrab

Mostafa Terrab, Chairman and CEO of Morocco-based OCP Group, outlines the company’s commitments towards sustainability, which include major investments in solar power as well as the development of customized fertilizer with carbon-sequestering potential. View Details
  • Video

Mostafa Terrab

Mostafa Terrab, Chairman and CEO of Morocco-based OCP Group, describes how the company has made targeted donations to smallholder famers in Africa, particularly in response to the decreased availability of fertilizer resulting from the war in Ukraine. View Details
  • Video

Mostafa Terrab

Mostafa Terrab, Chairman and CEO of Morocco-based OCP Group, explains how investments into R&D led to the establishment of Mohammed VI Polytechnic University (UM6P) – now a leading university that focuses on research and innovation for the African continent. View Details
  • Web

Creating Emerging Markets

business and social enterprise. India Kiran Mazumdar-Shaw Chairperson and Managing Director, Biocon Limited Morocco Mostafa Terrab Chairman and CEO, OCP Group Argentina Laura Catena Managing Director, Bodega Catena Zapata; Founder, Catena... View Details
  • 12 Jun 2023
  • Blog Post

Creating Emerging Markets Sustainability Series - Leapfrogging Traditional Agricultural Development in Africa

technologies and business models for consumption and production.” Based in Morocco, the OCP Group – one of the world’s leading producers of phosphate-based fertilizers – has been at the forefront of innovations to sustainably grow... View Details
  • 24 Jul 2018
  • First Look

New Research and Ideas, July 24, 2018

is ready. Has Blum discovered a robust formula for success in the film business? And is his approach sustainable, even as other players in Hollywood might seek to copy Blumhouse’s strategy? Purchase this case:https://hbsp.harvard.edu/product/518103-PDF-ENG Harvard... View Details
Keywords: Dina Gerdeman