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- September 1994
- Case
Niantic Scientific, Inc.
By: William J. Bruns Jr.
Keywords: Technology Industry
Bruns, William J., Jr. "Niantic Scientific, Inc." Harvard Business School Case 195-121, September 1994.
- January 2017
- Background Note
Making Virtual Reality Real
By: Feng Zhu, Sarah Mehta and David Lane
This note describes virtual reality and augmented reality technologies and describes the main consumer products on offer in 2016 as well as their manufacturers. It also surveys existing applications of virtual and augment reality technologies. View Details
Keywords: Virtual Reality; Augmented Reality; Oculus; Google; HTC; Magic Leap; Microsoft; Samsung; Software; Niantic; Digital Platforms; Technology Adoption; Applications and Software; Technology Industry
Zhu, Feng, Sarah Mehta, and David Lane. "Making Virtual Reality Real." Harvard Business School Background Note 617-013, January 2017.
- 26 Jul 2016
- Research & Ideas
Where will Pokémon Go with Your Personal Information?
Niantic or Nintendo will be able to take that a step further, not only tracking where you’ve been but seeing how you respond to various stimuli in going after these particular targets. They’ll have an immense pool of data that they can... View Details