Publications

Publications

Filter Results: (17) Arrow Down

Show Results For

Page 1 of 17 Results
Sort by

Are you looking for?

→Search All HBS Web
  • 29 Jan 2014
  • Research & Ideas

Super Bowl Ads for Multitaskers

looking at. Increasingly, viewers are doubling up on entertainment with a second media device in their hand or on their lap to complement—and compete—with the television. In 2012, Nielsen found that close to 40 percent of smartphone and tablet users View Details
Keywords: by Michael Blanding; Advertising; Sports
  • Article

From TV to Web: Content Strategies for Ads That Drive Online Sales

By: Thales S. Teixeira
Consumers have become avid media multitaskers, moving seamlessly between their TVs and digital devices. Shorter TV commercials have reduced both the quantity and quality of consumer attention during prime-time viewing hours. In this new media environment, can TV... View Details
Keywords: TV Advertising; Multitasking; Infotainment; Television; Prime Time; Advertising; Online Advertising; Advertising Industry
Related
  • Article

Multitasking While Driving: A Time Use Study of Commuting Knowledge Workers to Assess Current and Future Uses

By: Thomaz Teodorovicz, Andrew L. Kun, Raffaella Sadun and Orit Shaer
Commuting has enormous impact on individuals, families, organizations, and society. Advances in vehicle automation may help workers employ the time spent commuting in productive work-tasks or wellbeing activities. To achieve this goal, however, we need to develop a... View Details
Keywords: In-vehicle User Interfaces; Time-use Study; Automated Vehicles; Knowledge Workers; Commuting
Related
  • May–June 2015
  • Article

Television Advertising and Online Shopping

By: Jura Liaukonyte, Thales Teixeira and Kenneth Wilbur
Media multitasking competes with television advertising for consumers' attention, but it also may facilitate immediate and measurable response to some advertisements. This paper explores whether and how television advertising influences online shopping. We construct a... View Details
Keywords: Content Analysis; Difference-in-differences; Internet; Media Multitasking; Online Purchases; Advertising; Advertising Industry; United States
Related
  • 2022
  • Working Paper

An Anatomy of Performance Monitoring

By: Achyuta Adhvaryu, Anant Nyshadham and Jorge Tamayo
Performance monitoring is a mainstay management tool in most organizations. Yet we still know little about whether—and why—better monitoring yields better performance in practice. To shed light on these questions, we study the introduction of a performance monitoring... View Details
Keywords: Performance Monitoring; Worker Skills; Skill Depreciation; Managerial Inattention; On-the-job Training; Productivity; Multitasking; Quick Serve Restaurants; Performance Evaluation; Employees; Competency and Skills; Training; Performance Productivity; Management; Information Technology; Food and Beverage Industry; Puerto Rico
Related
  • December 2022
  • Article

Collaborative Rooming: An Innovative Pilot Project to Overcome Primary Care Challenges

By: Gagandeep Singh, Jill G. Lenhart, Richard A. Helmers, Michele Renee Eberlee, Heather Costley, Joel B. Roberts and Robert S. Kaplan
Primary care physicians are overburdened with growing complexities and increasing expectations for primary care visits. To meet expectations, primary care physicians must multitask during visits and spend extra hours in the office for charting, billing, and... View Details
Keywords: Health Care and Treatment; Groups and Teams; Job Design and Levels; Health Industry
Related
  • September 2023
  • Article

Measuring Time Use in Rural India: Design and Validation of a Low-Cost Survey Module

By: Erica Field, Rohini Pande, Natalia Rigol, Simone Schaner, Elena Stacy and Charity Troyer Moore
Time use data can help us understand individual labor supply choices, especially for women who often provide unpaid care and home production. Although enumerator-assisted diary-based time use data collection is suitable for low-literacy populations, it is costly and... View Details
Keywords: Time Use; Measurement and Metrics; Gender; Labor
Related
  • 2024
  • Working Paper

Incrementality Representation Learning: Synergizing Past Experiments for Intervention Personalization

By: Ta-Wei Huang, Eva Ascarza and Ayelet Israeli
This paper introduces Incrementality Representation Learning (IRL), a novel multitask representation learning framework that predicts heterogeneous causal effects of marketing interventions. By leveraging past experiments, IRL efficiently designs and targets... View Details
Keywords: Heterogeneous Treatment Effect; Multi-task Learning; Representation Learning; Personalization; Promotion; Deep Learning; Field Experiments; Customer Focus and Relationships; Customization and Personalization
Related
  • 14 Sep 2023
  • Research & Ideas

Working Moms Are Mostly Thriving Again. Can We Finally Achieve Gender Parity?

dynamics, tying back to McGinn’s prior research: Homebound parents modeled less gendered approaches to multitasking for their kids during lockdown, which their kids will hopefully retain in their own working lives. “Children got to see... View Details
Keywords: by Kara Baskin
  • 14 Jul 2022
  • Research & Ideas

When the Rubber Meets the Road, Most Commuters Text and Email While Driving

A majority of commuters admit to multitasking on the road, including texting and reading emails, according to new research that reveals the widespread extent of distracted driving. About 87 percent of commuters are engaged in at least one... View Details
Keywords: by Jay Fitzgerald
  • 16 Jul 2020
  • Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

may provide confidence, especially to more vulnerable employees. In kitchens, many tightly designed for workers to multitask across different cooking and prep stations, close proximity of workers is of concern. In dining and restroom... View Details
Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage
  • 04 Jun 2020
  • Book

It’s Not About You: Why Leaders Need to Look Outward

need to look after themselves, and they’re not leading when they do that, and they need to be way more attentive to and present for the needs of others. Great leaders are not multitasking on Zoom. They don’t have their video turned off.... View Details
Keywords: by Kristen Senz
  • 18 Nov 2014
  • First Look

First Look: November 18

and Online Shopping By: Liaukonyte, Jura, Thales Teixeira, and Kenneth C. Wilbur Abstract—Media multitasking competes with television advertising for consumers' attention, but it also may facilitate immediate and measurable response to... View Details
Keywords: Sean Silverthorne
  • 13 Jun 2014
  • Op-Ed

World Cup Soccer: 770 Billion Minutes of Attention

50 percent share of the television sets turned on at any given night in that country. The Price Of Attention Attention is becoming a scarce resource. Due to consumer behaviors such as multitasking and shorter attention spans, the quality... View Details
Keywords: by Thales Teixeira; Sports
  • 07 Nov 2005
  • Research & Ideas

Exit Interview: HBS Dean Kim Clark

quick to speak and more inclined to listen. In many ways, I'm more confident about grasping situations but also a lot more aware of my own limitations. I've learned to multitask and compartmentalize, to leave work at the office, to put a... View Details
Keywords: by HBS Alumni Bulletin Staff
  • 13 Jan 2015
  • First Look

First Look: January 13

brands. He describes four different ad types and explains how each can influence multitasking consumers. To create an effective media mix, he recommends that companies take advantage of lean advertising principles and adopt a sequential... View Details
Keywords: Sean Silverthorne
  • 06 Feb 2018
  • First Look

First Look at New Research and Ideas: February 6, 2018

implicit incentives, it may not improve all of the dimensions of performance intended to promote organizational alignment. Increasing employees’ multitasking requirements, without adequate support and training, can generate confusion,... View Details

Are you looking for?

→Search All HBS Web