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- January 2013 (Revised February 2013)
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EverTrue: Mobile Technology Development (A)
By: William R. Kerr and Alexis Brownell
Brent Grinna is evaluating different options for the technology development of his start-up's iPhone app, including hiring local programmers, finding a CTO, or outsourcing. He only has a little over two months before he presents his alumni networking app to Brown...
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Keywords:
Start-up;
Mobile App;
oDesk;
Outsourcing;
CTO;
Minimum Viable Product;
App Development;
Business Startups;
Decisions;
Entrepreneurship;
Mobile and Wireless Technology;
Intellectual Property;
Product Development;
Globalization;
Technology Industry;
Massachusetts;
Boston;
India
Kerr, William R., and Alexis Brownell. "EverTrue: Mobile Technology Development (A)." Harvard Business School Case 813-122, January 2013. (Revised February 2013.)